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Accelerate Growth in Nigeria

  • ID: 4846288
  • Country Profile
  • Region: Nigeria
  • 39 pages
  • DuckerFrontier
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Nigeria is a sizeable market that offers significant opportunity for companies looking to raise sales in their Europe, Middle East, and Africa portfolio- Given its scale, most MNCs also view the market as severely underserved, and those MNCs that have tried to increase sales in the market face numerous challenges that they struggle to overcome- This is partly because achieving significant scale in the market requires substantial investment over a period of time- MNCs should familiarize themselves with the market's commercial and operational challenges, and assess whether they are willing to take on board the risk associated with raising investment - or if they are happy to accept limited sales growth in exchange for lower risk and capital outlay- Notwithstanding the approach they choose, MNCs can adopt several tactics and strategies that will help them tap into the market's sizeable opportunity.

What you will learn
  • Why Nigeria's large opportunity is difficult to capture
  • How MNCs should rethink their approach to Nigeria
  • Actions for multinationals to take to win in the region
What you will receive
  • Immediate access to the 39-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases
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Executive Summary

Why Nigeria's Large Opportunity is Difficult to Capture
  • Nigeria's Massive Scale Garners Attention
  • The Subnational Opportunity Is Also Substantial
  • ...But Nigeria's Reality Falls Short of MNCs' Expectations
  • Nigeria's Vast Scale and Complexity Create Challenges
  • Insecurity Constrains Addressable Market Size
  • Tough Monetary Conditions Strain MNCs' Performance
  • MNCs Are Struggling to Capture Demand in Nigeria
  • Some MNCs Have Struggled in Nigeria
  • How MNCs Can Overcome Challenges to Grow Sales
How MNCs Should Rethink Their Approach to Nigeria
  • Growing Sales in Nigeria Presents Numerous Challenges
  • The Choice MNCs Face in Nigeria
  • Mapping Problems and Solutions to Case Studies
Overcoming Challenges to Growing Sales in Nigeria
  • Problem 1: Developing Accurate Market Assumptions
  • Case Study 1: Systematically Gathering Data
  • Case Study 2: Building a View Without Clear Data
  • Case Study 3: Honing B2G Demand Forecasts
  • Problem 2: III-Adapted Business Development Strategies
  • Case Study 1: Building Trust With Prospects
  • Case Study 2: Understanding Subnational Trends
  • Case Study 3: Launching New Products Nationwide
  • Problem 3: Partners With Weak Skills and Capabilities
  • Case Study 1: Enhancing Partners' Marketing Skills
  • Case Study 2: Enhancing Partners' Financial Capabilities
  • Case Study 3: Enhancing Partners' Technical Skills
  • Problem 4: Suboptimal Route-To-Market Structures
  • Case Study 1: Clearing Customs With Specialist Help
  • Case Study 2: Tackling Parallel Imports
  • Case Study 3: Dealing With High Logistics Costs
Note: Product cover images may vary from those shown
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