+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Updating MNO Retail Propositions

  • ID: 4846322
  • Report
  • October 2019
  • Region: Global
  • 43 Pages
  • Mobile Market Development Ltd (Wireless Profit)
1 of 3
Beyond Channel Function, Stores are an Expression of Brand

FEATURED COMPANIES

  • Amazon
  • Apple
  • AT&T
  • Orange
  • Singtel
  • Telefonica
  • MORE

Introduction

While fewer sales may occur in physical channels, MNO stores continue to play an important role in customer journeys, contributing to MNO sales overall.  Operators require an integrated omni-channel retail strategy that includes stores and broadens the store's role to increase their productivity, responding to general retail trends.

This report examines these trends to come up with recommendations for MNOs developing their store strategies.

Inspirations:

  • Sales in MNO stores and declining
  • Retail expectations are evolving due to digital experiences
  • In all sectors, physical retails outlets are moving from sales per sq m to brand support KPIs

Issues:

  • Stores will continue to play a vital role
  • Value-add digital and human experiences needed to increase store contribution
  • Brand support role demands enhanced consistency and customer needs focus

Implications:

  • Integrate all MNO channels with stores
  • Expand stores' role beyond sales, to wider brand support
  • Develop means to support brand consistently beyond the owned retail estate
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Amazon
  • Apple
  • AT&T
  • Orange
  • Singtel
  • Telefonica
  • MORE

1 Overview
1.1 Key Infographic
1.2 Introduction
1.3 Three i3

2 Background and Content
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
2.4 Further Questions and Feedback

3 Retail Context
3.1 General Retail Climate
3.1.1 Amazon Retail Stores
3.2 Telecommunications Retail Climate

4 Trends in Retail Practices
4.1 Positioning
4.2 Integration
4.3 Personalised Customer Service
4.3.1 Data
4.4 Store Placement
4.4.1 Physical Formats
4.4.2 Store Ownership
4.5 Simplify
4.6 Real-life Human Experiences
4.7 Community
4.8 B2B2C Partnerships

5 Case Studies
5.1 T-Mobile - USA
5.1.1 Introduction
5.1.2 Store Formats
5.1.3 In-store Environment
5.1.4 Assessment
5.2 Singtel, Singapore
5.2.1 Introduction
5.2.2 Store Formats
5.2.3 In-store Environment
5.2.4 Assessment
5.3 Orange, France
5.3.1 Introduction
5.3.2 Store Formats
5.3.3 In-store Environment
5.3.4 Assessment

6 Findings

7 Recommendations

Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Amazon
  • Apple
  • AT&T
  • Orange
  • Singtel
  • T-Mobile
  • Telefonica
  • Telenor
Note: Product cover images may vary from those shown
Adroll
adroll