This is an annual project for the publisher that includes a survey of car owners according to a certain methodology and it also makes possible to compare assessment indicators over time.
In the spring of 2019, the first wave of the project is issued, which is aimed at identifying consumer preferences in the purchase and operation of automotive antifreeze.
The project is based on the formation of a representative sample corresponding to the age and regional structure of the car fleet in Russia.
In the course of the study, we get the features of consumer behaviour of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing. The report also includes the NPS index, the brand re-purchase index, and the place choice for the coolant purchase when a need arises. Particular attention in the report is paid to the media preferences of Russian car owners. The project provides an opportunity to compare annually the change in indicators of your brand and competitors' brands, as well as ask your questions to the respondents participating in the survey.
- Assessment methodology and main parameters
- Automotive antifreeze brand recognition
- Automotive antifreeze choosing
- Net promoter score (NPS)
- Next purchase of antifreeze
- Car owners media preferences
- Consumer preferences by brands