How to sustain customers during the transition phase of 5G, what specific use cases a telco can possibly identify with [which might as well be carried along to the next level], how various Telcos are attempting to achieve these feats, ploys/ strategies being put into practice by established market leaders, hurdles in the way, new possibilities and maneuverings are some of the salient points this special research essentially predicates upon.
The report provides an in-depth analysis of the market trends and opportunities across platforms, devices, consumer and enterprise segments, and verticals while touching upon multiple geographies, as follows:
- Key macro trends,
- Technology trends, impacting operator ARPUs
- In-depth analysis of the consumer, enterprise, retail, and B2B market
- VAS opportunities across a number of application segments
- Guidelines for sustaining and stabilising ARPUs in Pre5G era
Pre5G Market Analysis by Content Type:
- Mobile TV
- Mobile Video
- Mobile Music
- Live Events
- Premium Content
Pre5G Market Analysis by Application Type:
- IoT Applications
- Connected Cars
- Safety Services
- Entertainment Services
- Smart Home
- Smart City
- Mobile Gaming
- Social Messaging
- RCS (Rich Communication Suite)
- LBS (Location-based services)
- Mobile Commerce
- Mobile Money
- Mobile Learning
- Mobile Health
- Health and wellness
- Remote Patient Care and Monitoring
Questions Answered by the Research
Q1. What are some key emerging pre-5G VAS & innovation opportunities and their market potential?
Q2. How can operators outrun tech giants in the pre-5G VAS race?
Q3. What are the ‘4 growth engines’ of China Mobile?
Q4. How Reliance Jio has been outperforming Indian market leader Airtel?
Q5. How much ARPU opportunity does pre-5G represent across the world? What are some promising new & existing business as well as consumer segments, services, and offerings which key players are using to promote their LTE/ 4G/ pre-5G portfolios?
Q6. What will be the market size and growth rate of multiple pre-5G VAS culminations (IoT, AI, Robotics, Automation, Smart Cities, etc.)?
Q7. How are key players preparing their customers for the change? What are some highly enticing “carry-forward-the-customer” models prevalent in the industry?
Q8. Speculations - What’s the viewpoint on how mobile operator value-chain will evolve in near and distant future; the roles - secondary or tertiary key operators will be required to play; and the whole gamut of services that will be key to a successful transition in the 5G era?
Q9. What types of collaborations, new investments, and cooperations will Operators be required to make with external businesses [vendors, 3rd-party service providers, etc.] for adhoc ARPU, especially in-organic growth, opportunities?
Q10. How can 2G/ 3G customers be primed towards 4G? What are some innovative pricing & servicing mediums to achieve that?
Mobile Network Operators, OTT Players, VAS Vendors, Research Organisations, Technology Standard Organisations, Forums, Alliances, and Associations, Technology Investors, Financial Institutions, and Investment Communities, Analysts and Strategic Business Planners.
Delivery time: 2-5 Days
- China Mobile
- Comviva Technologies
- MTN Ghana
- Near (AdNear)
- Reliance Jio
- ZTE Corporation