Saudi Arabia Hair Care Market 2019-2025

Market Outlook
The hair care market in Saudi Arabia is expected to have a CAGR of 3.49% during the forecasted period of 2019-2025.

Women in Saudi are always in search of products claiming to offer healthy and lustrous hair, and hence, spend exorbitant amounts of money on good-quality hair care products, either through salons or retail channels. Owing to this trend, several new product developments, such as oil replacement products and dry shampoo ranges, were witnessed.

The hair care market exhibited steady growth during the review period. Manufacturers are constantly engaged in launching innovative products such as dry shampoo, and heavily advertise these products. Unique marketing strategies were adopted by manufacturers in this market to increase the sales of their products. For instance, in early 2016, Binzagr Lever (Unilever Arabia) tied up with Uber for in-car promotion of its Dove Dry Shampoo, whilst also giving free samples to travelers.

Dandruff and other scalp problems, are a common phenomenon, owing to the harsh weather conditions, which has resulted in people flocking to dermatology clinics. Thus, an increase in the use of medicated shampoos has been observed. All these factors have driven the hair care market growth in Saudi Arabia.

Competitive Outlook
Few of the prime players in the Saudi Arabia hair care market are Marico Ltd., Clairol, Inc., L’Oréal Groupe, Dabur India Ltd., Wella AG and Binzagr Lever Ltd.

1. Saudi Arabia Hair Care Market - Summary

2. Saudi Arabia Hair Care Industry Outlook

2.1. Market Definition
2.2. Pestel Analysis
2.2.1. Political
2.2.2. Economical
2.2.3. Social
2.2.4. Technological
2.2.5. Legal
2.2.6. Environmental
2.3. Market Share Outlook
2.4. Market Trends
2.5. Value Chain Analysis
2.6. Market Attractiveness Index

3. Saudi Arabia Hair Care Market - Segmentation

3.1. By Components (2-In-1 Products, Colorants, Conditioners, Hair Loss Treatments, Perms & Relaxants, Salon Hair Care, Shampoos, Styling Agents And Other Components)
3.2. By Distribution Channels (Hypermarkets/Retail Chains, E-Commerce, Specialty Stores, Pharmacies, Salons And Other Distribution Channels)

4. Competitive Landscape

4.1. Binzagr Lever Ltd.
4.2. Wella Ag
4.3. Dabur India Ltd.
4.4. L’Oréal Groupe
4.5. Clairol, Inc.
4.6. Marico Ltd.

5. Research Methodology & Scope

5.1. Research Scope & Deliverables
5.1.1. Objectives Of Study
5.1.2. Scope Of Study
5.2. Sources Of Data
5.2.1. Primary Data Sources
5.2.2. Secondary Data Sources
5.3. Research Methodology
5.3.1. Evaluation Of Proposed Market
5.3.2. Identification Of Data Sources
5.3.3. Assessment Of Market Determinants
5.3.4. Data Collection
5.3.5. Data Validation & Analysis

List of Tables

Table 1 Saudi Arabia Hair Care Market 2019-2025 ($ Million)
Table 2 Saudi Arabia - Country Snapshot
Table 3 Market Share Outlook Of Key Players 2017 & 2018 (%)
Table 4 Saudi Arabia Hair Care Market By Components 2019-2025 ($ Million)
Table 5 Saudi Arabia Hair Care Market By Distribution Channels 2019-2025 ($ Million)

List of Figures

Figure 1 Saudi Arabia Hair Care Market 2019-2025 ($ Million)
Figure 2 Market Share Outlook Of Key Players 2017 & 2018 (%)
Figure 3 Value Chain Analysis Of Hair Care Market
Figure 4 Market Attractiveness Index
Figure 5 Saudi Arabia Hair Care Market By Components 2019-2025 ($ Million)
Figure 6 Saudi Arabia Hair Care Market By Distribution Channels 2019-2025 ($ Million)