Market Outlook
The market for hair care in Mexico is set to witness growth, with a CAGR of -2.48% in the estimated period of 2019-2025.
Though hair care routines followed by people all over the world are evolving, such as the usage of hydrating oils or serums, this trend is not common among the majority of Mexicans. Most of the consumers only use basic shampoos in hair care routine, and at times conditioners, which they consider a luxury.
While the well-to-do consumers prefer going to salons for perming or coloring their hair, the not so affluent ones tend to opt for at-home treatments, as they find it more reasonable than visiting a salon. However, salons catering to low-income consumers are also present in the market, and thus, many consumers from this category too go to a salon for getting a professional perm or a special coloring effect.
Apart from mature categories such as shampoo, other hair care categories are also likely to show potential growth, owing to their lower penetration. These include hair loss treatments and salon hair care. Furthermore, new product developments are also expected to perform well and supplement the growth of the hair care market in the upcoming years.
Competitive Outlook
The important players in the Mexico hair care market are Genomma Lab, Qualamex S.A. de C.V., Unilever de México S de RL de C.V., Cosbel S.A. de C.V., Colgate-Palmolive de México S.A. de C.V. and Procter & Gamble de México S.A. de C.V.
The market for hair care in Mexico is set to witness growth, with a CAGR of -2.48% in the estimated period of 2019-2025.
Though hair care routines followed by people all over the world are evolving, such as the usage of hydrating oils or serums, this trend is not common among the majority of Mexicans. Most of the consumers only use basic shampoos in hair care routine, and at times conditioners, which they consider a luxury.
While the well-to-do consumers prefer going to salons for perming or coloring their hair, the not so affluent ones tend to opt for at-home treatments, as they find it more reasonable than visiting a salon. However, salons catering to low-income consumers are also present in the market, and thus, many consumers from this category too go to a salon for getting a professional perm or a special coloring effect.
Apart from mature categories such as shampoo, other hair care categories are also likely to show potential growth, owing to their lower penetration. These include hair loss treatments and salon hair care. Furthermore, new product developments are also expected to perform well and supplement the growth of the hair care market in the upcoming years.
Competitive Outlook
The important players in the Mexico hair care market are Genomma Lab, Qualamex S.A. de C.V., Unilever de México S de RL de C.V., Cosbel S.A. de C.V., Colgate-Palmolive de México S.A. de C.V. and Procter & Gamble de México S.A. de C.V.
Table of Contents
1. Mexico Hair Care Market - Summary
2. Mexico Hair Care Industry Outlook
3. Mexico Hair Care Industry Market - Segmentation
4. Competitive Landscape
5. Research Methodology & Scope
List of Tables
List of Figures
Companies Mentioned
A selection of companies mentioned in this report includes:
- Procter & Gamble De México S.A. De C.V.
- Colgate-Palmolive De México S.A. De C.V.
- Cosbel S.A. De C.V.
- Unilever De México S De Rl De C.V.
- Qualamex S.A. De C.V.
- Genomma Lab
Methodology
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