The study looks closely at how academic library deans and directors and other high level officials view the outlook for library fundraising. These officials evaluate the outlook in the aggregate and also give their opinion of the effectiveness of fundraising vehicles including but not restricted to: gifts and endowments, bequests, films, readings, book sales, museum or special collection-inspired events, dinners or lunches and other fundraising tools and vehicles. Survey participants also look at the fundraising outlook for the near future.
A few of the report’s many findings are that:
- A full 43% of survey participants said that the library has not real role in fundraising.
- More than 10% of public colleges felt that dinners and lunches sponsored by the library had potential or were currently producing revenue for the library.
- 33% of research universities in the sample felt that special collections had a role or potential role in fundraising for the library.
Data in the report is broken out by many personal and institutional characteristics of the survey participants, including college size, type, tuition level and other criteria, as well as some personal characteristics of those interviewed.
Table of Contents
1. THE QUESTIONNAIRE
2. LIST OF THE INSTITUTIONAL AFFILIATION OF THE SURVEY PARTICIPANTS
3. CHARACTERISTICS OF THE SAMPLE
4. SUMMARY OF MAIN FINDINGS
1. How would you describe the library’s results in fundraising, on its own and through the college, in the past year?
2. What is the outlook over the next year for library funds generated from new gifts or endowments?
3. Rate which fundraising vehicles have been successful for the library in recent years
4. Rank the following types of fundraising events for their long-range potential to raise funds for the library through event receipts but also through relationship development leading to possible donations
5. What are your library's plans for fundraising in the near future?
5. DATA AND COMMENTARY
1. How would you describe the library’s results in fundraising, on its own and through the college, in the past year?
List of Tables
Table 1.1 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year?
Table 1.2 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by personal age range ofthe individual survey participant
Table 1.3 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out for public and privatecolleges
Table 1.4 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by Carnegie class or typeof college
Table 1.5 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by enrolment
Table 1.6 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by tuition, $
Table 1.7 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by gender of the individualsurvey participant 2What is the outlook over the next year for library funds generated from new gifts orendowments?
Table 2.1 What is the outlook over the next year for library funds generated from newgifts or endowments?
Table 2.2 What is the outlook over the next year for library funds generated from newgifts or endowments? Broken out by personal age range of the individualsurvey participant
Table 2.3 What is the outlook over the next year for library funds generated from newgifts or endowments? Broken out for public and private colleges
Table 2.4 What is the outlook over the next year for library funds generated from newgifts or endowments? Broken out by Carnegie class or type of college
Table 2.5 What is the outlook over the next year for library funds generated from newgifts or endowments? Broken out by enrollment
Table 2.6 What is the outlook over the next year for library funds generated from newgifts or endowments? Broken out by tuition, $
Table 2.7 What is the outlook over the next year for library funds generated from newgifts or endowments? Broken out by gender of the individual surveyparticipant 3 Rate which fundraising vehicles have been successful for the library in recent years
Table 3.1.1 Rate have bequests as fundraising vehicle been successful for the library in recent years
Table 3.1.2 Which software are you currently using for virtual reference (chat / text, email etc.) services at your university? Broken out by personal age range of theindividual survey participant
Table 3.1.3 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out for public and private colleges
Table 3.1.4 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out by Carnegie class or type of college
Table 3.1.5 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out by enrollment
Table 3.1.6 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out by tuition, $
Table 3.1.7 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out by gender of the individual survey participant
Table 3.2.1 Rate have events as fundraising vehicle been successful for the library inrecent years
Table 3.2.2 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out by personal age range of the individual surveyparticipant
Table 3.2.3 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out for public and private colleges
Table 3.2.4 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out by Carnegie class or type of college
Table 3.2.5 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out by enrollment
Table 3.2.6 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out by tuition, $
Table 3.2.7 Rate; have events as fundraising vehicle been successful for the library inrecent years? Broken out by gender of the individual survey participant
Table 3.3.1 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years?
Table 3.3.2 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent yearsBroken out by personal age range of the individualsurvey participant?
Table 3.3.3 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out for public and private colleges
Table 3.3.4 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out by Carnegie class or type of college
Table 3.3.5 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out by enrollment
Table 3.3.6 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out by tuition, $
Table 3.3.7 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out by gender of the individual surveyparticipant
Table 3.4.1 Rate: have auctions as fundraising vehicle been successful for the library inrecent years?
Table 3.4.2 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out by personal age range of the individual surveyparticipant
Table 3.4.3 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out for public and private colleges
Table 3.4.4 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out by Carnegie class or type of college
Table 3.4.5 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out by enrollment
Table 3.4.6 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out by tuition, $
Table 3.4.7 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out by gender of the individual survey participant 4 Rank the following types of fundraising events for their long range potential to raisefunds for the library through event receipts but also through relationship developmentleading to possible donations
Table 4.1.1 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts?
Table 4.1.2 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by personal age range of theindividual survey participant
Table 4.1.3 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out for public and private colleges
Table 4.1.4 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by Carnegie class or type ofcollege
Table 4.1.5 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by enrollment
Table 4.1.6 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by tuition, $
Table 4.1.7 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by gender of the individualsurvey participant
Table 4.2.1 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts?
Table 4.2.2 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out by personal age range of the individualsurvey participant
Table 4.2.3 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out for public and private colleges
Table 4.2.4 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out by Carnegie class or type of college
Table 4.2.5 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out by enrollment
Table 4.2.6 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out by tuition, $
Table 4.2.7 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out by gender of the individual surveyparticipant
Table 4.3.1 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts?
Table 4.3.2 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by personalage range of the individual survey participant
Table 4.3.3 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out for public andprivate colleges
Table 4.3.4 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by Carnegieclass or type of college
Table 4.3.5 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by enrollment
Table 4.3.6 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by tuition, $
Table 4.3.7 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by gender ofthe individual survey participant
Table 4.4.1 Do book sales have long-range potential to raise funds for the library throughevent receipts?
Table 4.4.2 Do book sales have a long-range potential to raise funds for the library throughevent receipts? Broken out by personal age range of the individual surveyparticipant
Table 4.4.3 Do book sales have a long-range potential to raise funds for the library throughevent receipts? Broken out for public and private colleges
Table 4.4.4 Do book sales have a long-range potential to raise funds for the library throughevent receipts? Broken out by Carnegie class or type of college
Table 4.4.5 Do book sales have a long-range potential to raise funds for the library throughevent receipts? Broken out by enrollment
Table 4.4.6 Do book sales have a long-range potential to raise funds for the library throughevent receipts? Broken out by tuition, $
Table 4.4.7 Do book sales have a long-range potential to raise funds for the library throughevent receipts? Broken out by gender of the individual survey participant
Table 4.5.1 Do films or live performances have a long-range potential to raise funds forthe library through event receipts?
Table 4.5.2 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by personal age range of theindividual survey participant
Table 4.5.3 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out for public and private colleges
Table 4.5.4 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by Carnegie class or type ofcollege
Table 4.5.5 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by enrollment
Table 4.5.6 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by tuition, $
Table 4.5.7 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by gender of the individualsurvey participant
List of Charts
Chart 1.1 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year?
Chart 1.2 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out for public and private colleges
Chart 1.3 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by Carnegie class or type of college
Chart 1.4 How would you describe the library’s results in fundraising, on its own andthrough the college, in the past year? Broken out by tuition, $
Chart 2.1 What is the outlook over the next year for library funds generated from new gifts or endowments?
Chart 2.2 What is the outlook over the next year for library funds generated from new giftsor endowments? Broken out for public and private colleges
Chart 2.3 What is the outlook over the next year for library funds generated from new giftsor endowments? Broken out by Carnegie class or type of college
Chart 2.4 What is the outlook over the next year for library funds generated from new giftsor endowments? Broken out by tuition, $
Chart 3.1.1 Rate have bequests as fundraising vehicle been successful for the library in recent years
Chart 3.1.2 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out for public and private colleges
Chart 3.1.3 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out by Carnegie class or type of college
Chart 3.1.4 Rate have bequests as fundraising vehicle been successful for the library inrecent yearsBroken out by tuition, $
Chart 3.2.1 Rate have events as fundraising vehicle been successful for the library in recent years
Chart 3.2.2 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out for public and private colleges
Chart 3.2.3 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out by Carnegie class or type of college
Chart 3.2.4 Rate have events as fundraising vehicle been successful for the library inrecent yearsBroken out by tuition, $
Chart 3.3.1 Rate have internet appeals as fundraising vehicle been successful for thelibrary in recent years
Chart 3.3.2 Rate have internet appeals as fundraising vehicle been successful for thelibrary in recent yearsBroken out for public and private colleges
Chart 3.3.3 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out by Carnegie class or type of college
Chart 3.3.4 Rate: have internet appeals as fundraising vehicle been successful for thelibrary in recent years? Broken out by tuition, $
Chart 3.4.1 Rate: have auctions as fundraising vehicle been successful for the library in recent years?
Chart 3.4.2 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out for public and private colleges
Chart 3.4.3 Rate: have auctions as fundraising vehicle been successful for the library inrecent years? Broken out by Carnegie class or type of college
Chart 3.4.4 Rate: have auctions as fundraising vehicle been successful for the library inrecent yearsBroken out by tuition, $
Chart 4.1.1 Do author signings and readings have a long-range potential to raise funds for the library through event receipts?
Chart 4.1.2 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out for public and private colleges
Chart 4.1.3 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by Carnegie class or type of college
Chart 4.1.4 Do author signings and readings have a long-range potential to raise funds forthe library through event receipts? Broken out by tuition, $
Chart 4.2.1 Do dinners or lunches have long-range potential to raise funds for the library through event receipts?
Chart 4.2.2 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out for public and private colleges
Chart 4.2.3 Do dinners or lunches have a long-range potential to raise funds for the librarythrough event receipts? Broken out by Carnegie class or type of college
Chart 4.2.4 Do dinners or lunches have long-range potential to raise funds for the librarythrough event receipts? Broken out by tuition, $
Chart 4.3.1 Do special collection or university museum exhibits have long-range potential to raise funds for the library through event receipts?
Chart 4.3.2 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out for public and privatecolleges
Chart 4.3.3 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by Carnegie class or typeof college
Chart 4.3.4 Do special collection or university museum exhibits have long-range potentialto raise funds for the library through event receipts? Broken out by tuition, $
Chart 4.4.1 Do book sales have a long-range potential to raise funds for the library through event receipts?
Chart 4.4.2 Do book sales have a long-range potential to raise funds for the librarythrough event receipts? Broken out for public and private colleges
Chart 4.4.3 Do book sales have a long-range potential to raise funds for the librarythrough event receipts? Broken out by Carnegie class or type of college
Chart 4.4.4 Do book sales have a long-range potential to raise funds for the librarythrough event receipts? Broken out by tuition, $
Chart 4.5.1 Do films or live performances have a long-range potential to raise funds for the library through event receipts?
Chart 4.5.2 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out for public and private colleges
Chart 4.5.3 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by Carnegie class or type of college
Chart 4.5.4 Do films or live performances have a long-range potential to raise funds forthe library through event receipts? Broken out by tuition, $
Samples
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Methodology
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