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The Connected Consumer Survey 2018: Mobile Services and Devices in Europe and the USA

  • ID: 4849348
  • Report
  • Region: Europe, United States
  • 16 Pages
  • Analysys Mason Group
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Operators Face Difficulties in Gaining Traction for 5G Launches due to a Lack of Excitement About New Use Cases, Concerns Over the Costs of Services and Incremental Upgrades in Handset Quality

This report focuses on aspects of the author's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents’ usage of mobile services and devices.

This report provides:

  • Analysis of data usage and the effects on ARPU, churn and Net Promoter Score
  • An assessment of operators' share of retail channels, both online and in-store
  • Analysis of what drives a consumer's purchase decision
  • Insight into what consumers want from 5G
  • An understanding of which demographics operators should initially target with 5G services

Survey Data Coverage

The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotes on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8000.

Geographical Coverage

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK
  • USA
Note: Product cover images may vary from those shown
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  • Executive Summary
  • Data and Services
  • Retail Channels
  • 5G
  • Methodology and Panel Information
  • About the Authors
Note: Product cover images may vary from those shown
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