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U.S. Pet Market Focus: New Dog and Cat Owners

  • ID: 4849801
  • Report
  • August 2019
  • Region: United States
  • 95 Pages
  • Packaged Facts
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With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months, regardless of the age of the acquired pet.

With parallel data for dogs vs. cats, this report covers pet adoption rates, pet adopter demographics, and the topline channel shopping and product purchasing patterns of new pet adopters. The analysis also includes a detailed look at puppy/kitten formula pet food shoppers. Data are provided at the household level.

In addition to drawing on the author's extensive research and publications on the pet industry, the analysis is based on online surveys conducted between February 2019 and August 2019, as well as trade and syndicated sources including MRI-Simmons National Consumer Surveys.

As key indicators of new patterns, challenges, and growth opportunities in the pet industry, pet adoption and new pet owner shopping patterns are an important focus of U.S. pet market research. A somewhat higher percentage of cat owners than of dog owners adopt a new pet each year, reflecting in part the higher prevalence of multiple-cat ownership. Nonetheless, the number of pet-owning households who adopt dogs exceeds the number who adopt cats, given the greater population of dog-owning households.

New dog or cat owners are likely to be filling out their assortment of pet products, and thus generally show higher shopping rates across retail channels than do dog or cat owners overall. Even so, new dog or cat owners are disproportionately likely to shop at pet speciality stores and pet speciality websites. Similarly, new dog or cat owners generally show higher purchasing rates over the last 12 months across durable pet product types, with their elevated spending levels amplified by the purchasing of higher-priced versions of these products.

Note: Product cover images may vary from those shown
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1. Executive Summary

  • Scope of Report
  • Methodology of Report
  • New Pet Adoption Overview
  • Channel Shopping Patterns for Pet Products
  • Pet Product Purchasing Rates
  • Pet Product Spending Ranges
  • New Dog Adopter Patterns
  • Puppy Food Shoppers
  • New Cat Adopter Patterns
  • Kitten Food Shoppers

2. New Pet Adoption Overview

  • Chapter Highlights
  • Introduction
  • Scope of Report
  • Methodology of Report
  • Overview of Pet Adoption and Product Purchasing Patterns
  • Topline Pet Adoption Rates
  • Channel Shopping Patterns for Pet Products
  • Pet Product Purchasing Rates
  • Pet Product Spending Ranges

3. Focus on New Dog Adopters

  • Chapter Highlights
  • Introduction
  • Note on New Dog Adopter Data
  • 7.4 Million New Dog Households
  • Where/How Pet Dogs Were Acquired
  • Size of Pet Dogs Acquired
  • Inside/Outside Patterns for Keeping New Dogs
  • Most Important Sources of Information on Pet Care
  • New Dog Adopter Demographics
  • Patterns by Gender
  • Patterns by Age Bracket and Generational Cohort
  • Patterns by Race/Ethnicity
  • Patterns by Geographic Region
  • Patterns by Educational Attainment
  • Patterns by Employment Status
  • Patterns by Household Income Bracket
  • Patterns by Household Composition
  • Patterns by Type of Residence
  • Puppy Formula Dog Food Shoppers
  • Note on Dog/Puppy Food Buying Data
  • Overall Dog Food vs. Puppy Food Purchasing Demographics
  • Patterns by Gender
  • Patterns by Age Bracket and Generational Cohort
  • Patterns by Race/Ethnicity and Region
  • Patterns by Metropolitan Area Classification
  • Patterns by Educational Attainment
  • Patterns by Employment Status
  • Patterns by Household Income
  • Patterns by Marital Status and Household Composition
  • Patterns by Type of Residence

4. Focus on New Cat Adopters

  • Chapter Highlights
  • Introduction
  • Note on New Cat Adopter Data
  • 5.4 Million New Cat Households
  • Where/How Pet Cats Were Acquired
  • Most Important Sources of Information on Pet Care
  • New Cat Adopter Demographics
  • Patterns by Gender
  • Patterns by Age Bracket and Generational Cohort
  • Patterns by Race/Ethnicity
  • Patterns by Geographic Region
  • Patterns by Educational Attainment
  • Patterns by Employment Status
  • Patterns by Household Income Bracket
  • Patterns by Household Composition
  • Patterns by Type of Residence
  • Focus on Kitten Formula Cat Food Shoppers
  • Note on Cat/Kitten Food Buying Data
  • Overall Cat Food vs. Kitten Food Purchasing Demographics
  • Patterns by Gender
  • Patterns by Age Bracket and Generational Cohort
  • Patterns by Race/Ethnicity and Region
  • Patterns by Metropolitan Area Classification
  • Patterns by Educational Attainment
  • Patterns by Employment Status
  • Patterns by Household Income Bracket
  • Patterns by Marital Status and Household Composition
  • Patterns by Type of Residence

List of Tables

  • Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and in thousands)
  • Purchasing Rates for Selected Pet Supply (Non-Food) Types: Dog Owners Overall vs. New Dog Owners, 2019 (percent)
  • Purchasing Rates for Selected Pet Supply (Non-Food) Types: Cat Owners Overall vs. New Cat Owners, 2019 (percent)
  • Spending Ranges for Selected Dog Product Types Among Purchasers in Last 12 Months: Dog Owners Overall vs. New Dog Owners, 2019 (dollars spent)
  • Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and in thousands)
  • Purchasing Rates for Selected Pet Supply (Non-Food) Types: Dog Owners Overall vs. New Dog Owners, 2019 (percent)
  • Purchasing Rates for Selected Pet Supply (Non-Food) Types: Cat Owners Overall vs. New Cat Owners, 2019 (percent)
  • Spending Ranges for Selected Dog Product Types Among Purchasers in Last 12 Months: Dog Owners Overall vs. New Dog Owners, 2019 (dollars spent)
  • Spending Ranges for Cat Toys Among Purchasers in Last 12 Months: Cat Owners Overall vs. New Cat Owners, 2019 (dollars spent)
  • New Dog Adopter Patterns by Gender, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Age Bracket, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Race/Ethnicity, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Geographic Region, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Highest Educational Attainment, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Employment Status, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Household Income, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Marital Status, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Children in Household, 2019 (number, percent, and index)
  • New Dog Adopter Patterns by Type of Residence, 2019 (number, percent, and index)
  • Dog and Puppy Food Shopper Patterns by Gender: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Age Bracket: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Generational Cohort: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Race/Ethnicity: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Geographic Region: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Metropolitan Area Classification: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Highest Educational Attainment: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Employment Status: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Household Income: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Marital Status: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Number of People in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Number of Adults in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Number or Employed Adults in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Children in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Dog and Puppy Food Shopper Patterns by Type of Residence: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • New Cat Adopter Patterns by Gender, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Age Bracket, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Race/Ethnicity, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Geographic Region, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Highest Educational Attainment, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Employment Status, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Household Income Bracket, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Marital Status, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Children in Household, 2019 (number, percent, and index)
  • New Cat Adopter Patterns by Type of Residence, 2019 (number, percent, and index)
  • Cat and Kitten Food Shopper Patterns by Gender: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Age Bracket: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Generational Cohort: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Race/Ethnicity: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Geographic Region: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Metropolitan Area Classification: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Highest Educational Attainment: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Employment Status: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Household Income Bracket: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Marital Status: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Number of People in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Number of Adults in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Number of Employed Adults in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Children in Household: 2009, 2014, 2019 (total numbers, percentages, and indexes)
  • Cat and Kitten Food Shopper Patterns by Type of Residence: 2009, 2014, 2019 (total numbers, percentages, and indexes)
Note: Product cover images may vary from those shown
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