Egypt Baby Food Market Outlook to 2023 - By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel

The report titled “Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)” provides a comprehensive analysis of the Baby food market in Egypt. The report also covers the overall trade scenario, SWOT Analysis, decision making process, competitive landscape and growth drivers and trends and government role and regulations. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview

Egypt baby food market is still in its growth stage with retail revenue increasing at a positive double-digit CAGR during the period 2012-2018. Due to a majority of international players, it has been an import oriented market. There has been a vast demand for innovative products such as camel milk-based baby food. Due to the high level of malnutrition among infants, an increasing number of parents have preferred baby food to fulfill their child’s nutritional requirements. Also, there has been a shift to organic baby food products as they minimize a child’s exposure to harmful chemicals and elements.
Albeit the government is encouraging breastfeeding among new mothers; the baby food market has shown consistent growth over the years due to a lack of paid maternity leaves to women in the working sector.

Egypt Baby Food Market Segmentation

By Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food): Milk formula is the most conventional and trustworthy baby food product in the market and is considered as the prime substitute of mother’s milk, therefore it was the leading market segment in the year 2018 with a considerable revenue share.

By Age Group (0-6 Months, 6-12 Months, 12-36 Months): The leading category has been baby food products for infants that are 0-6 months old as it contributed the majority of the share in terms of retail sales, followed by baby food products for infants in the age groups, 6-12 months old and 12-36 months old respectively in the year 2018(P).

By Channel of Distribution (Health and Beauty Specialist, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales): The supply of baby food in Egypt is taken care of majorly by offline stores like Health and Beauty Specialist Retailers, Supermarkets and Independent Small Grocers. Subsequent purchases after consulting health experts are made from these renowned and trustworthy megastores. Presently, online sales channels such as e-commerce websites, company websites, baby products’ specific websites and websites of offline stores accounted for a very low share in the distribution.

By Milk Formula (Standard Milk Powdered Formula, Follow on Milk Powdered Formula, Growing-Up Milk Formula, and Special Baby Milk Formula): The majority of the milk formula sales in Egypt baby food market contributed through standard milk powdered formula products. It held a dominant share in the market. This was followed by Follow on milk powdered formula and Growing-Up milk formula. The remaining segments that contributed to the market were special baby milk formula which is primarily required by infants with special nutritional needs or they are allergic to some specific ingredient.

Competitive Landscape

Competition within the Egypt baby food market was observed as highly concentrated among 4 major manufacturers of baby food which are competing on parameters such as product variant, channels of distribution and price. The leading players in the market are international companies that directly import finished baby food products in Egypt. The domestic companies selling baby food products have a negligible market share.
The majority of the market shares were held by Nestle SA, Danone Groupe Hero Group GmbH and Fasska SA. The remaining market share was captured by companies such as Liptis Nutrition Ltd, Riri Co, Ninolac International SA and others.

Egypt Baby Food Market Future Outlook

In the future, it is anticipated that the Egypt Baby food market in terms of revenue will increase at a significant double-digit CAGR during the period 2018-2023E. The demand for conventional milk formula is expected to fall by the end of the year 2023. In case of types of Milk Formulas, the demand for Standard Milk Powdered Formula is expected to fall slightly from 2018(P) to the end of the year 2023 while the demand for Other Milk Formula such as Follow on Milk Powdered Formula, Growing-Up Milk Formula and especially Special Baby Milk Formula is expected to increase. The Egypt Baby food market is expected to have a positive growth over the forecast period due to an increase of women’s participation in the workforce, rising per capita income and GDP of the country and increasing awareness among new parents to complete the nutritional requirements of their children.

1. Executive Summary

Egypt Baby Food Market Overview and Size
Egypt Baby Food Market Segmentation
Competition Scenario In Egypt Baby Food Market
Egypt Baby Food Market Future Outlook and Projections

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling

Consolidated Research Approach
Market Sizing- Egypt Baby Food Market
Variables (Dependent)
Multi-Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Ecosystem In Egypt Baby Food Market

4. Stakeholders In The Egypt Baby Food Market

5. Egypt Baby Food Market Overview and Genesis

6. Value Chain Analysis In The Egypt Baby Food Market

7. Egypt Baby Food Market Size, 2012-2018(P)

8. Egypt Baby Food Market Segmentation, 2012-2018
8.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food,), 2012-2018(P)
8.1.1. Milk Formula By Type (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula And Special Baby Milk Formula), 2012-2018(P)
8.1.2. By Age Group (0-6 Months, 6-12 Months, 12-36 Months), 2018(P)
8.2. By Distribution Channel (Health And Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online), 2018

9. Trends And Developments In The Egypt Baby Food Market

Malnutrition In Egypt
Shift In The Ingredients Used In Baby Food, 2013-2017
Lack Of Maternity Leave Allowances
Subsidies Becoming A Major Problem
Preferring Supermarkets For Purchase

10. Issues And Challenges In The Egypt Baby Food Market

Strong Industry Rivalry
Requires Huge Advertising Expenditure
Stringent Government And International Regulations
Encouraging Breastfeeding And Discouraging Motherhood
Highly Sensitive To Market Rumors

11. Snapshot On Emerging Baby Food In The Egypt Baby Food Market

12. Decision-Making Criteria For Consumers

13. Government Regulations For Doing Business

Documents Required For Importing Baby Products
Barriers
Guidelines For Nutritional Value
Gso Standards For Packaging And Labelling
Codex Alimentarius Standards To Be Followed
Guidelines By Egyptian Office Of Standards (EOS)
Health Certificate For Halal Baby Food
Guidelines For Manufacturing Baby Food
Routine And Surprise Inspections
Objectives of NFSA
Making Online Complaint

14. SWOT Analysis of Egypt Baby Food Market

15. Competitive Landscape in the Egypt Baby Food Market
15.1. Competition Scenario In The Egypt Baby Food Market

16. Strengths and Weaknesses of Major Players (Nestlé SA, Danone Group, Hero Group GmbH and Fasska SA) Operating in Egypt Baby Food Market
16.1. 4Ps of Major Players (Nestlé SA, Danone Groupe, Hero Group Gmbh And Fasska Sa) Operating in Egypt Baby Food Market

17. Company Profile Of Major Players In Egypt Baby Food Market
17.1. Nestlé SA

Product Profile Of Cerelac
Product Profile Of Nan
Product Profile Of Nido
Product Profile Of S-26
Product Profile Of Nesquik

17.2. Danone Groupe

Nutricia: Aptamil
Danone Dango
Danone UP Plastic Bottle Yoghurt Drink
Danone Activia
Danone Yoghurt

17.3. Hero Group Gmbh

Hero Baby Products

17.4. Fasska Sa

Standard Infant Formulas
Advanced Infant Formulas
Premium Infant Formulas
Special Infant Formulas
Complete Balanced Formula For Children
Infant Cereals

17.5. Other Companies (Riri co., Ninolac International SA)

18. Egypt Baby Food Market Future Outlook and Projections, 2019-2023E

By Food Categories (Milk Formula, Dried Baby Food and Prepared Baby Food), 2023E
By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Formula, Growing-up Milk Formula, and Special Baby Milk Formula), 2023E

19. Analyst Recommendations in Egypt Baby Food Market

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FIGURES

Figure 1 1: Egypt Baby Food Market Flowchart on the Basis of Retail Sales Value in EGP Million, 2018(P)
Figure 3 1: Egypt Baby Food Market Ecosystem, 2018
Figure 5 1: Business Cycle of Egypt Baby Food Market
Figure 6 1: Flowchart for Value Chain Analysis of Egypt Baby Food Market
Figure 7 1: Egypt Baby Food Market Size on the Basis of Revenues in EGP Million and Growth Rate in Percentage (%), 2012-2018(P)
Figure 8 1: Egypt Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and) on the Basis of Retail Sales in Percentage (%), 2018(P)
Figure 8 2: Egypt Milk Formula Market Segmentation by Type of Milk Formula (Standard Milk Formula, Follow-On Milk Formula, Growing-Up Milk Formula and Special Baby Milk Formula) on the Basis of Retail Sales in Percentage (%), 2018(P)
Figure 8 3: Egypt Milk Formula Market Segmentation by Age Group (Above 12 Months, 6-12 Months and 0-6 Months) on the Basis of Retail Sales in Percentage (%), 2018(P)
Figure 8 4: Egypt Baby Food Market Segmentation on the Basis of Channels of Distribution (Health and Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores, Internet Retailing) for Market Share in Percentage (%), 2018(P)
Figure 17 1: Financial Performance of Nestle SA on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2013-2017
Figure 17 2: Financial Performance of Danone Groupe on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2013-2017
Figure 17 3: Financial Performance of Hero Group GmbH on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2013-2017
Figure 17 4: Financial Performance of Fasska SA on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2013-2017
Figure 17 5: Financial Performance of Riri Co. on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2013-2017
Figure 17 6: Financial Performance of Ninolac International SA on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2013-2017
Figure 18 1: Future Outlook and Projection of Egypt Baby Food Market Size on the Basis of Retail Sales in EGP Million and Growth Rate in Percentage (%), 2018(P)-2023E
Figure 18 2: Egypt Baby Food Market Future Projections by Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food) for Market Share in Percentage (%), 2023E
Figure 18 3: Egypt Milk Formula Market Future Projections by Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula) on the Basis of Retail Sales in Percentage (%), 2023E

TABLES

Table 2 1: Egypt Baby Food Market Definition on the Basis of Parameters and Segments
Table 2 2: Egypt Baby Food Categories and their Types
Table 2 3: Correlation Matrix for Egypt Baby Food Market, 2018
Table 2 4: Regression Coefficients Output for Egypt Baby Food Market, 2018
Table 4 1: List of Major Stakeholders in the Egypt Baby Food Market by Entity Type (Manufacturers, Offline Retailers and Online Retailers)
Table 5 1: Egypt Baby Food Market Overview Including Country Overview, Market Structure, Genesis, Trade Scenario, End User, Best Selling Products, Competitive Scenario and Growth Drivers
Table 5 2: Major Players in Egypt Baby Food Market with their Year of Establishment and Description, 2018(P)
Table 6 1: Value Chain Analysis of Egypt Baby Food Market on the basis of Entity Type (International Manufacturers, International Importers, Domestic Manufacturers, Agents of Manufacturers, Distributors and Offline and Online Retailers)
Table 6 2: Egypt Baby Food Market Value Chain Challenges and How to Overcome Them
Table 7 1: Egypt Baby Food Market Size on the Basis of Revenues in EGP Million, 2012-2018(P)
Table 8 1: Egypt Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food ) on the Basis of Retail Sales in EGP Million, 2018(P)
Table 8 2: Cross Comparison by Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food) Including Composition, Target Audience, Major Brands, Channel of Distribution and Procurement, 2018(P)
Table 8 3: Egypt Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food) on the Basis of Retail Sales in EGP Million, 2018(P)
Table 8 4: Egypt Milk Formula Market Segmentation by Types of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula and Special Baby Milk Formula) on the Basis of Retail Sales in EGP Million, 2012-2018(P)
Table 8 5: Cross Comparison by Type of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula and Special Baby Milk Formula) including Target Audience, Procurement, Revenue Contribution in terms of Percentage, Channels of Distribution and Major Brands, 2018(P)
Table 8 6: Egypt Milk Formula Market Segmentation by Type of Milk Formula (Standard Milk Formula, Follow-On Milk Formula, Growing-Up Milk Formula and Special Baby Milk Formula) on the Basis of Retail Sales in EGP Million, 2018(P)
Table 8 7: Egypt Milk Formula Market Segmentation by Age Group (0-6 Months, 6-12 Months and 12-36 Months) on the Basis of Retail Sales, 2018(P)
Table 8 8: Cross Comparison by Age Group (0-6 Months, 6-12 Months, 12+ Months) Including Existing Market Share, Type of Milk Formula Consumed, Preferred Medium for Purchase and Major Brands, 2018(P)
Table 8 9: Egypt Milk Formula Market Segmentation by Age Group (Above 12 Months, 6-12 Months and 0-6 Months) on the Basis of Retail Sales in EGP Million, 2018(P)
Table 8 10: Egypt Baby Food Market Segmentation on the Basis of Channels of Distribution (Health and Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Internet Retailing) for Retail Sales in EGP Million, 2013-2018(P)
Table 8 11: Cross Comparison by Channel of Distribution (Health and Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores, Internet Retailing) Including Types of Products Sold, Target Customers, Stock Inventory, Pricing Strategy, Region where dominant, Other Strategies and Retail Sales Area in Square Meters, 2018(P)
Table 9 1: Ingredients Used in Egypt Baby Food Market on the Basis of Category in Percentage, 2012-2017
Table 11 1: Snapshot on Emerging Baby Food in the Egypt Baby Food Market
Table 12 1: Decision-Making Criteria for Consumers in Egypt Baby Food Market Including Advice from Health Experts and Reviews of Other Buyers, Price of the Product, Brand Name, Nutritional Value, Type of Baby Food and Channel of Distribution
Table 14 1: SWOT Analysis of Egypt Baby Food Market
Table 15 1: Competition Scenario in the Egypt Baby Food Market Including Level of Competition, Major Players Operating in the Market and Competing Factors, 2017
Table 15 2: Market Share of Major Companies (Nestlé SA, Danone Groupe, Hero Group GmbH, Fasska SA, Liptis Nutrition Ltd, Riri Co, Ninolac International SA, Abbott Laboratories and Others) on the Basis of Retail Sales in Percentage(%), 2013-2017
Table 15 3: Market Share of Major Companies (Nestlé SA, Danone Groupe, Hero Group GmbH, Fasska SA, Liptis Nutrition Ltd, Riri Co, Ninolac International SA, Abbott Laboratories and Others) on the Basis of Retail Sales in EGP Million, 2013-2017
Table 15 4: Market Share of Major Brands in Egypt Baby Food Market (Nutricia, S-26, Nan, Cerelac, Aptamil, Hero Baby, Biomil, Liptomilk, Riri, Hero, Nestogen, Nido, Progress and Others) on the Basis of Retail Sales in Percentage (%), 2013-2017
Table 15 5: Market Share of Major Brands in Egypt Baby Food Market (Nutricia, S-26, Nan, Cerelac, Aptamil, Hero Baby, Biomil, Liptomilk, Riri, Hero, Nestogen, Nido, Progress and Others) on the Basis of Retail Sales in EGP Million, 2013-2017
Table 16 1: Strengths and Weaknesses of Major Players (Nestlé SA, Danone Group, Hero Group GmbH and Fasska SA) Operating in Egypt Baby Food Market, 2018(P)
Table 16 2: Marketing Mix including Product and Price of Major Players (Nestlé SA, Danone Groupe and Hero Group GmbH) Operating in the Egypt Baby Food Market
Table 16 3: Marketing Mix including Place and Promotion of Major Players (Nestlé SA, Danone Groupe and Hero Group GmbH) Operating in the Egypt Baby Food Market
Table 17 1: Company Profile Of Nestlé Sa including Company Overview, USP, Business Strategy, Distribution And Sales, Market Share And Revenue, Best Selling Brand/Product, Recent Development And Future Plans
Table 17 2: Product Profile of Baby Food Products offered by Nestlé SA under the Brand Cerelac in Egypt
Table 17 3: Product Profile of Baby Food Products offered by Nestlé SA under the Brand Nan in Egypt
Table 17 4: Product Profile of Baby Food Products offered by Nestlé SA under the Brand Nido in Egypt
Table 17 5: Product Profile of Baby Food Products offered by Nestlé SA under the Brand S-26 in Egypt
Table 17 6: Product Profile of Baby Food Products offered by Nestlé SA under the Brand Nesquik in Egypt
Table 17 7: Timeline for Nestlé SA, 1866-2018
Table 17 8: Company Profile of DANONE Groupe Including Company Overview, USP, Business Strategy, Distribution and Sales, Market Share and Revenue, Best Selling Brand/Product, Recent Developments and Future Plans
Table 17 9: Timeline for DANONE Groupe, 1996-2017
Table 17 10: Product Profile of Baby Food Products offered by Danone Groupe under the brand Nutricia in Egypt
Table 17 11: Product Profile of Baby Food Products offered by DANONE Groupe under the brand Dango in Egypt
Table 17 12: Product Profile of Baby Food Products offered by DANONE Groupe under the brand UP Plastic Bottle Yoghurt Drink in Egypt
Table 17 13: Product Profile of Baby Food Products offered by DANONE Groupe under the brand Activia in Egypt
Table 17 14: Product Profile of Baby Food Products offered by DANONE Groupe under the category Yoghurt in Egypt
Table 17 15: Company Profile of Hero Group GmbH Including Company Overview, USP, Procurement, Distribution and Sales, Market Share and Revenue, Best Selling Brand/Product, Recent Developments and Future Plans
Table 17 16: Product Profile of Baby Food Products offered by HERO Group GmbH in Egypt
Table 17 17: Timeline for Hero Group GmbH, 1886 - 2018
Table 17 18: Company Profile of Fasska SA Including Company Overview, USP, Business Strategy, Procurement, Distribution and Sales, Market Share and Revenue, Best Selling Brand/Product, Recent Developments and Future Plans
Table 17 19: Standard Infant Formula of Baby Food products offered by Fasska SA in Egypt
Table 17 20: Advanced Infant Formula of Baby Food products offered by Fasska SA in Egypt
Table 17 21: Premium Infant Formula of Baby Food products offered by Fasska SA in Egypt
Table 17 22: Special Infant Formula of Baby Food products offered by Fasska SA in Egypt
Table 17 23: Complete Balanced Formula for Children offered by Fasska SA in Egypt
Table 17 24: Infant Cereals offered by Fasska SA in Egypt
Table 17 25: Company Profiles of Other Companies in Egypt Baby Food Market (Riri Co., Ninolac International SA and Others), 2017
Table 18 1: Rationale for Egypt Baby Food Market Future Projections, 2019-2023E
Table 18 2: Egypt Baby Food Market Future Projections by Food Category (Milk Formula, Dried Baby Food and Prepared Baby Food) on the Basis of Retail Sales in EGP Million, 2023E
Table 18 3: Egypt Milk Formula Market Future Projections by Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula) on the Basis of Retail Sales in EGP Million, 2023E
Table 19 1: Analyst Recommendations in the Egypt Baby Food Market

Executive Summary

The report titled "Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)" provides a comprehensive analysis of the Baby food market in Egypt. The report also covers the overall trade scenario, SWOT Analysis, decision making process, competitive landscape and growth drivers and trends and government role and regulations. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.