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2020 EMEA Outlook

  • ID: 4850786
  • Country Profile
  • Region: EMEA
  • 39 pages
  • DuckerFrontier
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The global - and by extension, the Europe, Middle East, and Africa - economic outlook is on the verge of a potentially risky downturn. But although risks are tilted to the downside and uncertainty remains exceptionally high, EMEA will continue to offer opportunities for those ready to look deeper and focus more on the excellence in execution required to capture them. Improvements in major EMEA markets - Russia, Turkey, Saudi Arabia, and South Africa - will create some additional opportunities, even as Western Europe's outlook remains gloomy. Segments and industries in the manufacturing and industrials sectors will be under severe pressure during the year, but opportunities in consumer goods, healthcare, and technologies will remain much more positive. Navigating this environment will require very strong focus on identifying untapped opportunities and resilient segments; creating, communicating, and monetizing value in innovative ways; and remaining extremely agile as the external environment continues to pose risks.
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Executive Summary

Overview of EMEA's Outlook
  • Our View on EMEA
  • EMEA in the Global Context
  • Consumer Spending Will Drive Growth in the Region
  • Government Spending Will Offer Opportunities
  • Business Investment Will Be Under Pressure
  • Inflation Will Ease
Priority Actions for 2020
  • Priority Actions for 2020
  • 1. Accelerate Top-Line Growth With Deeper Focus
  • 2. Improve Route-To-Market Structure & Cost Efficiency
  • 3. Improve Customer Centricity Across the Organization
  • 4. Create and Monetize Value for Customers in New Ways
  • 5. Integrate Contingencies Into 2020 Plans
Drivers of EMEA Performance in 2020
  • 2019 Saw a Sharp Change in Growth Trends
  • Global Growth Will Remain Subdued in 2020
  • Oil Prices Are Unlikely to Increase Significantly
  • Expect Loose Monetary Policy
  • Exchange Rates Will Be Volatile
  • US-China Trade Wars Will Post Considerable Risks
  • Other US Policies to Monitor
  • Local Political Risks Will Linger in EMEA
Subregional Outlooks
  • Our View on Western Europe
  • Our View on Central Europe
  • Our View on CIS
  • Our View on the Middle East and North Africa
  • Our View on Sub-Saharan Africa
Industry Outlooks
  • Consumer Goods
  • Healthcare
  • Industrials
  • Technology
About the Author
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