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Ghana Market Spotlight

  • ID: 4850789
  • Country Profile
  • Region: Ghana
  • 31 pages
  • DuckerFrontier
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Ghana's headline growth rate is expected to slow through the early 2020s as the country's export-oriented oil boom begins to recede. However, delving beneath headline data reveals strong - and growing - opportunities for MNCs across several sectors. Although some operational challenges - such as the risk of cedi volatility - will persist, conditions for most MNC customer groups are improving, supporting stronger demand growth. MNCs should ensure their product offerings and channel partner capabilities are best placed for them to capitalize on the improving demand outlook.
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Executive Summary
  • Our View on Ghana
Macroeconomic Overview
  • Ghana's Growth Trajectory is Upbeat by SSA Standards
  • Ghana's Diversified Exports Base Alleviates Risk
  • Global Prices for Ghana's Exports Support the Outlook
  • 2018 GDP Rebase Raised the Share of Growing Sectors
  • Government Finances Are Healthier After the GDP Rebase
  • 2020 Election Will Cause Government Priorities to Shift
  • Government Spending and Investment Grow Rapidly
  • The Education Procurement Budget Will Swell in 2020
  • Capex Will Be Dominated by Infrastructure Projects
  • Monetary Conditions Will Stabilize Somewhat
  • Commodity Price Movements Could Drive Cedi Volatility
  • Inflationary Pressures Will Moderate
  • Governance Standards Improve Slightly
Macroeconomic Scenarios
  • Ghana 2019-2020: Scenarios Overview
  • Trend #1
  • Trend #2
  • Trend #3
  • Industry Impacts of Key Trends: Consumer
  • Industry Impacts of Key Trends: Healthcare
  • Industry Impacts of Key Trends: Industrials
  • Industry Impacts of Key Trends: Technology
About the Author
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