+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Spending In Digital Customer Experience and Engagement Solutions Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026

  • ID: 4851913
  • Report
  • March 2019
  • Region: Global
  • 225 pages
  • Transparency Market Research

Spending In Digital Customer Experience and Engagement Solutions Market: Overview

The spending in digital customer experience and engagement solutions market report provides analysis for the period 2016–2026, wherein 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and technologies playing an influential role in the market’s growth over the forecast period. It also highlights the market dynamics, which comprise drivers, restraints, and opportunities,for the analysis of market growth during the said period. The study provides a complete perspective on the evolution of the global spending in digital customer experience and engagement solutions market throughout the above mentioned forecast period in terms of revenue (US$ Bn). 

The market overview section of the report demonstrates market dynamics such as drivers, restraints, and opportunities that influence the current nature and future statusof this market,besides the challengesof the market.The market overview section also includes pricing model, which includes analysis of pay-per-unit, and tiered pay-per transaction model offered byspending in digital customer experience and engagement solutions vendors. In addition, market attractiveness analysis has been provided for every segment in the report, in order to offer a thorough understanding of the overall scenario in the spending in digital customer experience and engagement solutionsmarket. The report also provides an overview of various strategies adopted by key players present in the market.   

Global Spending in Digital Customer Experience and Engagement Solutions Market: Scope of the Report 

The report also highlights the competitive landscape of the market, positioning all the major players according to their presence in different regions of the world, and initiated by them in the market. The comprehensive spending in digital customer experience and engagement solutionsmarket estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic,and technological factors along with the current market dynamics affecting the spending in digital customer experience and engagement solutionsmarket growth. 

This report provides all the essential information required to understand the key developments in the spending in digital customer experience and engagement solutionsmarket and growth trends of each segment and region. It also includes companies’ strategies, business overview, business portfolio, and financial information, under the company profile section. Furthermore, Porter’s Five Forces analysis explains the five forces namely, buyers bargaining power, suppliers bargaining power, threat of new entrants, threat of substitutes, and degree of competition in thespending in digital customer experience and engagement solutionsmarket.This report also provides a comprehensiveecosystem analysis ofthe market. It explains the various participants, including software & platform vendors, system integrators, intermediaries, and end-userswithin the ecosystem of the market. 

Global Spending in Digital Customer Experience and Engagement Solutions Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary research sources such as annual reports, company websites, broker reports, financial reports, SEC filings and investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, statistical databases, World Bank database, and industry white papers are referred. 

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the spending in digital customer experience and engagement solutions market, across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to get latest market insights and validate the existing data and analysis. Primary interviews offer firsthand information on important factors such as market trends, market size, competitive landscape,growth trends, outlook etc. These factors help to validate and strengthen secondary research findings and also help to develop the analysis team’s expertise and market understanding. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel. 

Global Spending in Digital Customer Experience and Engagement Solutions Market: Competitive Dynamics

The research study includes profiles of leading companies operating in the global spending in digital customer experience and engagement solutions market. Key players profiled include Accenture PLC, Capgemini SE, Cognizant, IBM Corporation, KOFAX INC., Liferay Inc., MEGA International, NCR Corporation, Orange Business Services, SASInstitute Inc., Tata Consultancy Services Limited, Tieto Corporation, and Zendesk Inc. 

Note: Product cover images may vary from those shown
1. Preface
1.1. Market Scope
1.2. Market Segmentation
1.3. Key Research Objectives

2. Assumptions and Research Methodology
2.1. Research Methodology
2.1.1. List of Primary and Secondary Sources
2.2. Key Assumptions for Data Modeling

3. Executive Summary: Global Spending in Digital Customer Experience and Engagement Solutions Market

4. Market Overview
4.1. Introduction
4.2. Global Market - Macro Economic Factors Overview
4.2.1. Global ICT Spending (US$ Bn), 2012, 2018, 2026
4.3. Market Factor Analysis
4.3.1. Porter’s Five Forces Analysis
4.3.2. PESTEL Analysis
4.3.3. Value Chain Analysis
4.3.4. Market Dynamics (Growth Influencers)
4.3.4.1. Drivers
4.3.4.2. Restraints
4.3.4.3. Opportunities
4.3.4.4. Impact Analysis of Drivers & Restraints
4.3.5. Technology Roadmap
4.4. Regulations and Policies
4.5. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, 2012- 2026
4.5.1. Market Revenue Analysis (US$ Bn)
4.5.1.1. Historic Growth Trends, 2013-2017
4.5.1.2. Forecast Trends, 2018-2026
4.6. Market Opportunity Analysis- By Region (Global/North America/Europe/Asia Pacific/Middle East & Africa/South America)
4.6.1. By Business Type
4.6.2. By Touch Points
4.6.3. By Industry
4.6.4. By Enterprise Size
4.6.5. By Solution
4.7. Competitive Scenario and Trends
4.7.1. Spending in Digital Customer Experience and Engagement Solutions Market Concentration Rate
4.7.1.1. List of New Entrants
4.7.2. Mergers & Acquisitions, Expansions
4.8. Market Outlook

5. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Business Type
5.1. Key Segment Analysis
5.2. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
5.2.1. Business to Business (B2B)
5.2.2. Business to Consumer (B2C)
5.2.3. Business to Business to Consumer (B2B2C)

6. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Touch Points
6.1. Overview
6.2. Key Segment Analysis
6.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Touch Points 2016 - 2026
6.3.1. Social media
6.3.2. Gamification
6.3.3. Digital Marketing
6.3.4. Mobility

7. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Industry
7.1. Overview
7.2. Key Segment Analysis
7.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, By Industry, 2016 - 2026
7.3.1. Banking
7.3.2. Insurance
7.3.3. Manufacturing
7.3.4. Public Sector
7.3.5. Telecommunications
7.3.6. Utilities
7.3.7. Retail and wholesale
7.3.8. Services & Consumers
7.3.9. Transport

8. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Enterprise Size
8.1. Key Segment Analysis
8.2. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, By Enterprise Size, 2016 - 2026
8.2.1. Small Enterprises
8.2.2. Medium Enterprises
8.2.3. Large Enterprises

9. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Solution
9.1. Overview
9.2. Key Segment Analysis
9.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
9.3.1. Customer Awareness
9.3.1.1. Customer data management platforms
9.3.1.2. Customer Analytics
9.3.1.3. Advertising & Marketing
9.3.1.3.1. Email/ Campaign management
9.3.1.3.2. Social Media Analytics
9.3.1.3.3. SEO/ Web Analytics
9.3.1.3.4. Targeted Marketing
9.3.1.3.5. Content Marketing
9.3.2. Customer Engagement
9.3.2.1. Personalization/Content Targeting
9.3.2.2. Cross Selling/ Up selling
9.3.2.3. UI Design
9.3.3. Purchase and relation
9.3.3.1. Loyalty Programs
9.3.3.2. Transactions/ Sales
9.3.3.3. Virtual Trials/ Displays
9.3.4. Support Services
9.3.4.1. Chatbot
9.3.4.2. Self-serve tools
9.3.4.3. Digital surveys
9.3.4.4. Case Management

10. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Region
10.1. Overview
10.2. Key Segment Analysis
10.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Region, 2016 - 2026
10.3.1. North America
10.3.2. Europe
10.3.3. Asia Pacific
10.3.4. Middle East & Africa
10.3.5. South America

11. North America Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
11.1. Key Findings
11.2. Impact Analysis of Drivers and Restraints
11.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
11.3.1. Business to Business (B2B)
11.3.2. Business to Consumer (B2C)
11.3.3. Business to Business to Consumer (B2B2C)
11.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Touch Points 2016 - 2026
11.4.1. Social media
11.4.2. Gamification
11.4.3. Digital Marketing
11.4.4. Mobility
11.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
11.5.1. Banking
11.5.2. Insurance
11.5.3. Manufacturing
11.5.4. Public Sector
11.5.5. Telecommunications
11.5.6. Utilities
11.5.7. Retail and wholesale
11.5.8. Services & Consumers
11.5.9. Transport
11.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
11.6.1. Small Enterprises
11.6.2. Medium Enterprises
11.6.3. Large Enterprises
11.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
11.7.1. Customer Awareness
11.7.1.1. Customer data management platforms
11.7.1.2. Customer Analytics
11.7.1.3. Advertising & Marketing
11.7.1.3.1. Email/ Campaign management
11.7.1.3.2. Social Media Analytics
11.7.1.3.3. SEO/ Web Analytics
11.7.1.3.4. Targeted Marketing
11.7.1.3.5. Content Marketing
11.7.2. Customer Engagement
11.7.2.1. Personalization/Content Targeting
11.7.2.2. Cross Selling/ Up selling
11.7.2.3. UI Design
11.7.3. Purchase and relation
11.7.3.1. Loyalty Programs
11.7.3.2. Transactions/ Sales
11.7.3.3. Virtual Trials/ Displays
11.7.4. Support Services
11.7.4.1. Chatbot
11.7.4.2. Self-serve tools
11.7.4.3. Digital surveys
11.7.4.4. Case Management
11.8. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
11.8.1. The U.S.
11.8.2. Canada
11.8.3. Rest of North America

12. Europe Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
12.1. Key Findings
12.2. Impact Analysis of Drivers and Restraints
12.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
12.3.1. Business to Business (B2B)
12.3.2. Business to Consumer
12.3.3. Business to Business to Consumer (B2B2C)
12.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Touch Points 2016 - 2026
12.4.1. Social media
12.4.2. Gamification
12.4.3. Digital Marketing
12.4.4. Mobility
12.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
12.5.1. Banking
12.5.2. Insurance
12.5.3. Manufacturing
12.5.4. Public Sector
12.5.5. Telecommunications
12.5.6. Utilities
12.5.7. Retail and wholesale
12.5.8. Services & Consumers
12.5.9. Transport
12.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
12.6.1. Small Enterprises
12.6.2. Medium Enterprises
12.6.3. Large Enterprises
12.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
12.7.1. Customer Awareness
12.7.1.1. Customer data management platforms
12.7.1.2. Customer Analytics
12.7.1.3. Advertising & Marketing
12.7.1.3.1. Email/ Campaign management
12.7.1.3.2. Social Media Analytics
12.7.1.3.3. SEO/ Web Analytics
12.7.1.3.4. Targeted Marketing
12.7.1.3.5. Content Marketing
12.7.2. Customer Engagement
12.7.2.1. Personalization/Content Targeting
12.7.2.2. Cross Selling/ Up selling
12.7.2.3. UI Design
12.7.3. Purchase and relation
12.7.3.1. Loyalty Programs
12.7.3.2. Transactions/ Sales
12.7.3.3. Virtual Trials/ Displays
12.7.4. Support Services
12.7.4.1. Chatbot
12.7.4.2. Self-serve tools
12.7.4.3. Digital surveys
12.7.4.4. Case Management
12.8. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
12.8.1. Germany
12.8.2. France
12.8.3. The U.K.
12.8.4. Rest of Europe

13. Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
13.1. Key Findings
13.2. Impact Analysis of Drivers and Restraints
13.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
13.3.1. Business to Business (B2B)
13.3.2. Business to Consumer
13.3.3. Business to Business to Consumer (B2B2C)
13.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Touch Points 2016 - 2026
13.4.1. Social media
13.4.2. Gamification
13.4.3. Digital Marketing
13.4.4. Mobility
13.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
13.5.1. Banking
13.5.2. Insurance
13.5.3. Manufacturing
13.5.4. Public Sector
13.5.5. Telecommunications
13.5.6. Utilities
13.5.7. Retail and wholesale
13.5.8. Services & Consumers
13.5.9. Transport
13.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
13.6.1. Small Enterprises
13.6.2. Medium Enterprises
13.6.3. Large Enterprises
13.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
13.7.1. Customer Awareness
13.7.1.1. Customer data management platforms
13.7.1.2. Customer Analytics
13.7.1.3. Advertising & Marketing
13.7.1.3.1. Email/ Campaign management
13.7.1.3.2. Social Media Analytics
13.7.1.3.3. SEO/ Web Analytics
13.7.1.3.4. Targeted Marketing
13.7.1.3.5. Content Marketing
13.7.2. Customer Engagement
13.7.2.1. Personalization/Content Targeting
13.7.2.2. Cross Selling/ Up selling
13.7.2.3. UI Design
13.7.3. Purchase and relation
13.7.3.1. Loyalty Programs
13.7.3.2. Transactions/ Sales
13.7.3.3. Virtual Trials/ Displays
13.7.4. Support Services
13.7.4.1. Chatbot
13.7.4.2. Self-serve tools
13.7.4.3. Digital surveys
13.7.4.4. Case Management
13.8. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
13.8.1. China
13.8.2. India
13.8.3. Japan
13.8.4. Rest of Asia Pacific

14. Middle East & Africa (MEA) Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
14.1. Key Findings
14.2. Impact Analysis of Drivers and Restraints
14.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
14.3.1. Business to Business (B2B)
14.3.2. Business to Consumer (B2C)
14.3.3. Business to Business to Consumer (B2B2C)
14.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Touch Points 2016 - 2026
14.4.1. Social media
14.4.2. Gamification
14.4.3. Digital Marketing
14.4.4. Mobility
14.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
14.5.1. Banking
14.5.2. Insurance
14.5.3. Manufacturing
14.5.4. Public Sector
14.5.5. Telecommunications
14.5.6. Utilities
14.5.7. Retail and wholesale
14.5.8. Services & Consumers
14.5.9. Transport
14.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
14.6.1. Small Enterprises
14.6.2. Medium Enterprises
14.6.3. Large Enterprises
14.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
14.7.1. Customer Awareness
14.7.1.1. Customer data management platforms
14.7.1.2. Customer Analytics
14.7.1.3. Advertising & Marketing
14.7.1.3.1. Email/ Campaign management
14.7.1.3.2. Social Media Analytics
14.7.1.3.3. SEO/ Web Analytics
14.7.1.3.4. Targeted Marketing
14.7.1.3.5. Content Marketing
14.7.2. Customer Engagement
14.7.2.1. Personalization/Content Targeting
14.7.2.2. Cross Selling/ Up selling
14.7.2.3. UI Design
14.7.3. Purchase and relation
14.7.3.1. Loyalty Programs
14.7.3.2. Transactions/ Sales
14.7.3.3. Virtual Trials/ Displays
14.7.4. Support Services
14.7.4.1. Chatbot
14.7.4.2. Self-serve tools
14.7.4.3. Digital surveys
14.7.4.4. Case Management
14.8. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
14.8.1. GCC Countries
14.8.2. South Africa
14.8.3. Rest of Middle East & Africa

15. South America Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
15.1. Key Findings
15.2. Impact Analysis of Drivers and Restraints
15.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
15.3.1. Business to Business (B2B)
15.3.2. Business to Consumer (B2C)
15.3.3. Business to Business to Consumer (B2B2C)
15.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Touch Points 2016 - 2026
15.4.1. Social media
15.4.2. Gamification
15.4.3. Digital Marketing
15.4.4. Mobility
15.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
15.5.1. Banking
15.5.2. Insurance
15.5.3. Manufacturing
15.5.4. Public Sector
15.5.5. Telecommunications
15.5.6. Utilities
15.5.7. Retail and wholesale
15.5.8. Services & Consumers
15.5.9. Transport
15.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
15.6.1. Small Enterprises
15.6.2. Medium Enterprises
15.6.3. Large Enterprises
15.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
15.7.1. Customer Awareness
15.7.1.1. Customer data management platforms
15.7.1.2. Customer Analytics
15.7.1.3. Advertising & Marketing
15.7.1.3.1. Email/ Campaign management
15.7.1.3.2. Social Media Analytics
15.7.1.3.3. SEO/ Web Analytics
15.7.1.3.4. Targeted Marketing
15.7.1.3.5. Content Marketing
15.7.2. Customer Engagement
15.7.2.1. Personalization/Content Targeting
15.7.2.2. Cross Selling/ Up selling
15.7.2.3. UI Design
15.7.3. Purchase and relation
15.7.3.1. Loyalty Programs
15.7.3.2. Transactions/ Sales
15.7.3.3. Virtual Trials/ Displays
15.7.4. Support Services
15.7.4.1. Chatbot
15.7.4.2. Self-serve tools
15.7.4.3. Digital surveys
15.7.4.4. Case Management
15.8. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
15.8.1. Brazil
15.8.2. Rest of South America

16. Competition Landscape
16.1. Market Player - Competition Matrix
16.2. Market Share Analysis (%), by Company (2017)
16.3. Company Profiles
16.3.1. Accenture PLC
16.3.1.1. Business Overview
16.3.1.2. Business segment
16.3.1.3. Financial
16.3.1.4. Strategy
16.3.2. Capgemini SE
16.3.2.1. Overview
16.3.2.2. Financial
16.3.2.3. Strategy
16.3.3. Cognizant
16.3.3.1. Overview
16.3.3.2. Financial
16.3.3.3. Strategy
16.3.4. IBM Corporation
16.3.4.1. Overview
16.3.4.2. Financial
16.3.4.3. Strategy
16.3.5. KOFAX INC.
16.3.5.1. Overview
16.3.5.2. Financial
16.3.5.3. Strategy
16.3.6. Liferay Inc.
16.3.6.1. Overview
16.3.6.2. Financial
16.3.6.3. Strategy
16.3.7. MEGA International
16.3.7.1. Overview
16.3.7.2. Financial
16.3.7.3. Strategy
16.3.8. NCR Corporation
16.3.8.1. Overview
16.3.8.2. Financial
16.3.8.3. Strategy
16.3.9. Orange Business Services
16.3.9.1. Overview
16.3.9.2. Financial
16.3.9.3. Strategy
16.3.10. SAS Institute Inc.
16.3.10.1. Overview
16.3.10.2. Financial
16.3.10.3. Strategy
16.3.11. Tata Consultancy Services Limited
16.3.11.1. Overview
16.3.11.2. Financial
16.3.11.3. Strategy
16.3.12. Tieto Corporation
16.3.12.1. Overview
16.3.12.2. Financial
16.3.12.3. Strategy
16.3.13. Zendesk. Inc.
16.3.13.1. Overview
16.3.13.2. Financial
16.3.13.3. Strategy

17. Key Takeaways
Note: Product cover images may vary from those shown
Adroll
adroll