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Television Broadcasting Services Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026

  • ID: 4851982
  • Report
  • Region: Global
  • 195 pages
  • Transparency Market Research
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Television Broadcasting ServicesMarket: Overview and Segmentation

Growing digitalization (digital migration) and consumption of digital content has changed the medium and mode of these being consumed and/or delivered to customers. Amidst this space, across the television industry, there has been swift shift in the demand and supply trend. These changes are driven by both push from regulatory changes and technology augmented cost effective solutions and services. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. Right from providing analysis of changing capital investment patterns by telcosto providing demand oriented consumption patterns of TV broadcasting services, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the television broadcasting services market has been broadly analyzed by segmenting it on the basis of platform, which includes the following segments - Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), and Over-the-top Television (OTT). Based on the service provided, the market has been analyzed for two major categories – Public broadcasters and commercial/private broadcasters. Typical examples of commercial broadcasters include companies such as American Broadcasting Company, CBS Interactive, and Comcast Corporation (NBC).

Further, based on different revenue models for availing these services, the report includes analysis of the following different models: advertisement and subscription based. Of these, subscription based revenue model has been further analyzed for two pricing approaches – pay-per-view and on-demand. While the pay-per-view model closely resembles packaged services predominantly followed for conventional services such as cable, satellite, and terrestrial broadcasting services, the on-demand model comprises advanced (next-gen) services such as IPTV and OTT.

The above detailed analysis of market size estimates has been provided for the following geographic segments: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, Russia, China, India, Japan, Australia, GCC, South Africa, and Brazil hasbeen included within the research scope.

To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – Impact of Multi-channel Network over Television Broadcasting Services, Analysis of Linear Television Consumption, Industry Infrastructure Spend Analysis (US$ Bn), Porter’s Five Forces Analysis, Television Broadcasting Services Ecosystem Analysis, Market Attractiveness Analysis, and Competition Matrix providing matrix of competitive positioning of key players as per select parameters. Analysis of industry infrastructure spend has been detailed out on the basis of the following components - third party broadcast products & services vendor spend and in-house spend. Third party spend covers ‘Traditional broadcast products & services’ and ‘digital ecosystem category, IT commercial off-the-shelf (COTs)vendors & cloud-service providers.’ This spend analysis has been provided in terms of % share for years 2012, 2017, and 2026. Overall growth trends of industry spend has been included for the period 2012-2017 as historic trend analysis and 2017-2026 as forecast.

Global Television Broadcasting ServicesMarket: Research Methodology

The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as subscriber base, capital expenditure trends, technology hurdles and outlook, technology adoption and penetration trends were some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.

Global Television Broadcasting ServicesMarket: Competitive Dynamics

The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with TV broadcast service providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include A&E Television Networks, LLC, AT & T, Inc., British Broadcasting Corporation, CANAL+ GROUP, CBS Interactive, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Comcast Corporation, Canadian Broadcasting Corporation, Heartland Media, LLC, RTL Group, Time Warner, Inc., Tivo Corporation, and Viacom International, Inc.

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Chapter 1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

Chapter 2. Assumptions and Research Methodology

Chapter 3. Executive Summary : Global Television Broadcasting Services Market

Chapter 4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Key Market Indicators
4.3.1. Impact of Multi-channel Network over Television Broadcasting Services
4.3.2. Analysis of Linear Television Consumption
4.3.3. Industry Infrastructure Spend Analysis (US$ Mn)
4.3.3.1. Historic Trend, 2012-2017
4.3.3.2. Forecast, 2018-2026
4.3.3.3. Spend by Component, 2012, 2017, 2026 (%)
4.3.3.3. Third Party Broadcast Products & Services Vendor Spend
4.3.3.3.1.1. Traditional broadcast products & services
4.3.3.3.1.2. Digital Ecosystem Category, IT COTs Vendors & Cloud-Service Providers
4.3.3.3. In-house Spend
4.4. Key Trends Analysis
4.5. Global Television Broadcasting ServicesMarket Analysis and Forecasts
4.5.1. Market Revenue Projections (US$ Mn), 2017-2026
4.5.2. Historic Revenue Trends (US$ Mn), 2012-2016
4.5.3. Pricing/Billing Trend Analysis
4.6. Porter’s Five Forces Analysis
4.7. Television Broadcasting Services Ecosystem Analysis
4.8. Market Outlook

Chapter 5. Global Television Broadcasting Services Market Analysis and Forecasts, by Delivery Platform
5.1. Overview & Definitions
5.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Delivery Platform, 2016 - 2026
5.2.1. Digital Terrestrial Broadcast
5.2.2. Satellite Broadcast
5.2.3. Cable Television Broadcasting Services
5.2.4. Internet Protocol Television (IPTV)
5.2.5. Over-the-top Television (OTT)
5.3. Delivery Platform Comparison Matrix
5.4. Market Attractiveness by Delivery Platform

Chapter 6. Global Television Broadcasting Services Market Analysis and Forecasts, by Broadcaster Type
6.1. Overview & Definitions
6.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Broadcaster Type, 2016 - 2026
6.2.1. Public
6.2.2. Commercial
6.3. Broadcaster Type Comparison Matrix
6.4. Market Attractiveness by Broadcaster Type

Chapter 7. Global Television Broadcasting Services Market Analysis and Forecasts, by Services/ Revenue Model
7.1. Overview& Definitions
7.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Services/ Revenue Model, 2016 - 2026
7.2.1. Subscription
7.2.1.1. Pay-per View
7.2.1.2. On Demand
7.2.2. Advertisement
7.2.2.1. Digital Interactive Broadcasting
7.3. Services/ Revenue Model Comparison Matrix
7.4. Market Attractiveness by Services/ Revenue Model

Chapter 8. Global Television Broadcasting Services Market Analysis and Forecast, By Region
8.1. Key Findings
8.2. Global Television Broadcasting Services Market Analysis (US$ Mn) and Forecast, By Region,2015 - 2025
8.2.1. North America
8.2.2. Europe
8.2.3. Asia Pacific
8.2.4. Middle East and Africa
8.2.5. South America
8.3. Market Attractiveness By Region

Chapter 9. North America Television Broadcasting Services Market Analysis and Forecast
9.1. Key Findings
9.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Delivery Platform, 2016 - 2026
9.2.1. Digital Terrestrial Broadcast
9.2.2. Satellite Broadcast
9.2.3. Cable Television Broadcasting Services
9.2.4. Internet Protocol Television (IPTV)
9.2.5. Over-the-top Television (OTT)
9.3. Television Broadcasting Services Market Size (US$ Mn) Forecast by Broadcaster Type, 2016 - 2026
9.3.1. Public
9.3.2. Commercial
9.4. Television Broadcasting Services Market Size (US$ Mn) Forecast by Services/ Revenue Model, 2016 - 2026
9.4.1. Subscription
9.4.1.1. Pay-per View
9.4.1.2. On Demand
9.4.2. Advertisement
9.4.2.1. Digital Interactive Broadcasting
9.5. Television Broadcasting Services Market Size (US$ Mn) Forecast By Country, 2016 - 2026
9.5.1. U.S.
9.5.2. Canada
9.5.3. Rest of North America
9.6. Market Attractiveness Analysis
9.6.1. By Country
9.6.2. By Delivery Platform
9.6.3. By Broadcaster Type
9.6.4. By Services/ Revenue Model

Chapter 10. Europe Television Broadcasting Services Market Analysis and Forecast
10.1. Key Findings
10.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Delivery Platform, 2016 - 2026
10.2.1. Digital Terrestrial Broadcast
10.2.2. Satellite Broadcast
10.2.3. Cable Television Broadcasting Services
10.2.4. Internet Protocol Television (IPTV)
10.2.5. Over-the-top Television (OTT)
10.3. Television Broadcasting Services Market Size (US$ Mn) Forecast by Broadcaster Type, 2016 - 2026
10.3.1. Public
10.3.2. Commercial
10.4. Television Broadcasting Services Market Size (US$ Mn) Forecast by Services/ Revenue Model, 2016 - 2026
10.4.1. Subscription
10.4.1.1. Pay-per View
10.4.1.2. On Demand
10.4.2. Advertisement
10.4.2.1. Digital Interactive Broadcasting
10.5. Television Broadcasting Services Market Size (US$ Mn) Forecast By Country, 2016 - 2026
10.5.1. Germany
10.5.2. U.K.
10.5.3. France
10.5.4. Russia
10.5.5. Rest of Europe
10.6. Market Attractiveness Analysis
10.6.1. By Country
10.6.2. By Delivery Platform
10.6.3. By Broadcaster Type
10.6.4. By Services/ Revenue Model

Chapter 11. APAC Television Broadcasting Services Market Analysis and Forecast
11.1. Key Findings
11.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Delivery Platform, 2016 - 2026
11.2.1. Digital Terrestrial Broadcast
11.2.2. Satellite Broadcast
11.2.3. Cable Television Broadcasting Services
11.2.4. Internet Protocol Television (IPTV)
11.2.5. Over-the-top Television (OTT)
11.3. Television Broadcasting Services Market Size (US$ Mn) Forecast by Broadcaster Type, 2016 - 2026
11.3.1. Public
11.3.2. Commercial
11.4. Television Broadcasting Services Market Size (US$ Mn) Forecast by Services/ Revenue Model, 2016 - 2026
11.4.1. Subscription
11.4.1.1. Pay-per View
11.4.1.2. On Demand
11.4.2. Advertisement
11.4.2.1. Digital Interactive Broadcasting
11.5. Television Broadcasting Services Market Size (US$ Mn) Forecast By Country, 2016 - 2026
11.5.1. China
11.5.2. India
11.5.3. Japan
11.5.4. Australia
11.5.5. Rest of Asia Pacific
11.6. Market Attractiveness Analysis
11.6.1. By Country
11.6.2. By Delivery Platform
11.6.3. By Broadcaster Type
11.6.4. By Services/ Revenue Model

Chapter 12. MEA Television Broadcasting Services Market Analysis and Forecast
12.1. Key Findings
12.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Delivery Platform, 2016 - 2026
12.2.1. Digital Terrestrial Broadcast
12.2.2. Satellite Broadcast
12.2.3. Cable Television Broadcasting Services
12.2.4. Internet Protocol Television (IPTV)
12.2.5. Over-the-top Television (OTT)
12.3. Television Broadcasting Services Market Size (US$ Mn) Forecast by Broadcaster Type, 2016 - 2026
12.3.1. Public
12.3.2. Commercial
12.4. Television Broadcasting Services Market Size (US$ Mn) Forecast by Services/ Revenue Model, 2016 - 2026
12.4.1. Subscription
12.4.1.1. Pay-per View
12.4.1.2. On Demand
12.4.2. Advertisement
12.4.2.1. Digital Interactive Broadcasting
12.5. Television Broadcasting Services Market Size (US$ Mn) Forecast By Country, 2016 - 2026
12.5.1. GCC
12.5.2. South Africa
12.5.3. Rest of MEA
12.6. Market Attractiveness Analysis
12.6.1. By Country
12.6.2. By Delivery Platform
12.6.3. By Broadcaster Type
12.6.4. By Services/ Revenue Model

Chapter 13. South America Television Broadcasting Services Market Analysis and Forecast
13.1. Key Findings
13.2. Television Broadcasting Services Market Size (US$ Mn) Forecast by Delivery Platform, 2016 - 2026
13.2.1. Digital Terrestrial Broadcast
13.2.2. Satellite Broadcast
13.2.3. Cable Television Broadcasting Services
13.2.4. Internet Protocol Television (IPTV)
13.2.5. Over-the-top Television (OTT)
13.3. Television Broadcasting Services Market Size (US$ Mn) Forecast by Broadcaster Type, 2016 - 2026
13.3.1. Public
13.3.2. Commercial
13.4. Television Broadcasting Services Market Size (US$ Mn) Forecast by Services/ Revenue Model, 2016 - 2026
13.4.1. Subscription
13.4.1.1. Pay-per View
13.4.1.2. On Demand
13.4.2. Advertisement
13.4.2.1. Digital Interactive Broadcasting
13.5. Television Broadcasting Services Market Size (US$ Mn) Forecast By Country, 2016 - 2026
13.5.1. Brazil
13.5.2. Rest of South America
13.6. Market Attractiveness Analysis
13.6.1. By Country
13.6.2. By Delivery Platform
13.6.3. By Broadcaster Type
13.6.4. By Services/ Revenue Model

Chapter 14. Competition Landscape
14.1. Market Player - Competition Matrix
14.2. Market Share Analysis By Company (2017)
14.3. Company Profiles (Details - Overview, Financials, SWOT Analysis, Strategy)
14.3.1. A&E Television Networks, LLC
14.3.1.1. Overview
14.3.1.2. Financials
14.3.1.3. SWOT Analysis
14.3.1.4. Strategy
14.3.2. AT & T, Inc.
14.3.2.1. Overview
14.3.2.2. Financials
14.3.2.3. SWOT Analysis
14.3.2.4. Strategy
14.3.3. British Broadcasting Corporation
14.3.3.1. Overview
14.3.3.2. Financials
14.3.3.3. SWOT Analysis
14.3.3.4. Strategy
14.3.4. CANAL+ GROUP
14.3.4.1. Overview
14.3.4.2. Financials
14.3.4.3. SWOT Analysis
14.3.4.4. Strategy
14.3.5. CBS Interactive
14.3.5.1. Overview
14.3.5.2. Financials
14.3.5.3. SWOT Analysis
14.3.5.4. Strategy
14.3.6. Channel Four Television Corporation
14.3.6.1. Overview
14.3.6.2. Financials
14.3.6.3. SWOT Analysis
14.3.6.4. Strategy
14.3.7. CenturyLink, Inc.
14.3.7.1. Overview
14.3.7.2. Financials
14.3.7.3. SWOT Analysis
14.3.7.4. Strategy
14.3.8. 21st Century Fox
14.3.8.1. Overview
14.3.8.2. Financials
14.3.8.3. SWOT Analysis
14.3.8.4. Strategy
14.3.9. Comcast Corporation
14.3.9.1. Overview
14.3.9.2. Financials
14.3.9.3. SWOT Analysis
14.3.9.4. Strategy
14.3.10. Heartland Media, LLC
14.3.10.1. Overview
14.3.10.2. Financials
14.3.10.3. SWOT Analysis
14.3.10.4. Strategy
14.3.11. RTL Group
14.3.11.1. Overview
14.3.11.2. Financials
14.3.11.3. SWOT Analysis
14.3.11.4. Strategy
14.3.12. Time warner, Inc.
14.3.12.1. Overview
14.3.12.2. Financials
14.3.12.3. SWOT Analysis
14.3.12.4. Strategy
14.3.13. Tivo Corporation
14.3.13.1. Overview
14.3.13.2. Financials
14.3.13.3. SWOT Analysis
14.3.13.4. Strategy
14.3.14. Viacom International, Inc.
14.3.14.1. Overview
14.3.14.2. Financials
14.3.14.3. SWOT Analysis
14.3.14.4. Strategy

Chapter 15. Key Takeaways
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