The move to mobile for associates is the single fastest adopting trend we have seen since the rush to get stores Internet-enabled. This research looks specifically at those mobile devices being used for POS functions. How big is this market? How fast is it growing? Which vendors are winning? What screen format should you write the software for? This research will tell you. This product provides shipments and installed base on a quarterly and annual basis for vendors such as Apple, Zebra, Samsung, HP, Lenovo, Dell, HTC, Motion Computing, NEC and many others for use of mobile devices for POS, an area that is exploding in retail. It includes data on screen size formats and operating platforms. The analyst distinguishes between retail-hardened devices and consumer-grade devices. This is a very data-intensive product and can go as deep as shipments by segment by region by the operating system or screen size. Or the data can be purchased simply in aggregate by vendor worldwide/region. It includes historical data and projections forward for the next 6 quarters by the vendor.
This is very data-intensive research and can go as deep as shipments by segment by region by the operating system or processor-type. The data can also be purchased simply in aggregate by vendor worldwide or by individual region. Included are historical data back 2 years and projections forward for the next 6 quarters by the vendor.
These data are meant to be used in conjunction with the Mobile POS Study which provides the qualitative background of the trends. It is in this study where we discuss trends, barriers to entry, and growth assumptions. The data here is purely quantitative in nature. We are thankful to the vendors who participate in sharing data points to make this as accurate as possible.
Data is available for 4 regions:
- North America (US and Canada)
- LATAM (Mexico, Brazil, Latin/South America, and the Caribbean)
- Europe/Middle East/Africa (includes Eastern Europe and Russia)
- Asia/Pacific (includes China and India)
For each segment the analyst provides data for the top 10-20 vendors per the following retail segments:
Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks, and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Abercrombie, Zara)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment: Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment: Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)
For each region, the analyst will provide the following detail either annually or quarterly:
Total Shipments and Installed Base by Device Format - this is a rollup by segment and by the vendor and will include the previous year, then forecast for the next 6 quarters. Includes shipments and installed base. This will be a very detailed sheet and will include the following Device Sizes:
Regional OS Shipments/Installed Base by Vendor - This is the same format as Device Format/Size, but instead of the processors, we will look at the operating systems by vendor by segment. The following operating systems are addressed.
- Windows 8/10
- Windows CE/Mobile/Phone
- Windows Other
Types of devices included will be inclusive of iPhones, iPads, iPods, Kindles, and tablets. The analyst will not name the names of each, but by combining vendor and form factor it will be inclusive of those devices based on screen size.
General 5 step process for all research.
Step 1 – The WorldView IT Sizing Forecast Model is used by the analyst as a leverage as a sizing and forecast tool for over 300 retail Hardware, Software, SaaS and Services categories is leveraged within this research. The analyst has been sizing and forecasting the retail/hospitality market worldwide by solutions for over 10 years. This provides the upper bounds of the market data and total market size.
Step 2 – This is then combined with a Sophia Data Service that tracks over 4,500 enterprise retailers and hospitality providers (with a minimum of 50 locations) in terms of which vendor’s technology a given retailer/hospitality provider has installed, the total lanes/licenses, the timing of those installations and when they are due to be replaced.
Step 3 – If it is part of an end user study, the analysts will do customized web surveys and phone calls with key retail industry leaders several times a year. This data is then leveraged for several different research reports if applicable. When combined with the IT Sizing in step 1, the detailed installs by retailer in step 2, and then the vendor and customer interviews in step 4, the research data comes from several angles to provide the most insight to readers.
Step 4 – The installs and business sizing for each vendor is validated through public records and vendor/channel interviews. Customer service/traction is validated through existing customer interviews and surveys.
Step 5 – All of this is then merged together into a singular view that not only provides total market size, but also market share and scale of difference between vendors.
Where many research companies provide a top level of insight with just the facts, these reports go a bit deeper through the use of cross-tabulation and sources to answer the questions about “So what?”, not just the data, but what it means and how you can react to the market as a result of this data.