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Lawn & Garden Watering Products: United States - Forecasts to 2023

  • ID: 4852860
  • Report
  • October 2019
  • Region: United States
  • 157 Pages
  • The Freedonia Group
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This report presents a detailed analysis of the US consumer market for residential do-it-yourself (DIY) lawn and garden watering products.

This report outlines key issues and trends affecting the overall market and analyzes relevant segments:

  • garden hoses, including conventional hoses, soaker hoses, sprinkler hoses, expandable hoses, and other lightweight hoses such as expandable, compact, and coiled hoses as well as those made from materials such as polyurethane, polypropylene, or metal that are promoted as lighter in weight compared to conventional hoses; the value of nozzles sold attached to expandable lightweight hoses is also included here
  • DIY irrigation systems, including basic and smart controllers; and underground, aboveground, and drip systems as well as kits that bundle all products necessary to create a system
  • hose-end nozzles, including pattern nozzles, pistol nozzles, wands, and other nozzles such as twist and fan nozzles but excluding the value of nozzles sold attached to lightweight expandable hoses
  • hose-end sprinklers, including oscillating sprinklers, pulsating/impact sprinklers, stationary/spot sprinklers, and other sprinklers such as rotating/revolving and traveling sprinklers
  • hose reels, including stationary, portable, hideaway, and spring-loaded types
  • accessories and other products, including tap timers, rain barrels, watering cans, hose menders, and couplers

Sprinklers included with irrigation systems are counted as part of DIY irrigation systems as are individual system components sold separately. To avoid double counting, sprinklers that are used in irrigation systems are excluded from the scope of this study.

The report does not include products/services sold to the following markets:

  • agricultural
  • commercial
  • horticultural
  • institutional
  • professional
  • recreational

Activities and performance of major manufacturers and marketers as well as brands are analyzed. Market size data in US dollars are provided for 2008, 2013, and 2018 with forecasts for 2023. Data in the Products chapter are reported at the manufacturers’ level, while data in the Distribution Channels chapter are reported at retail level. Market shares by company are calculated at manufacturers’ level.

All retail channels that sell consumer lawn and garden watering products are covered and considered in arriving at overall market size estimates, market trends, and competitive analysis.

Note: Product cover images may vary from those shown
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1. Executive Summary

2. Overview

  • Key Findings
  • Historical Market Trends
  • Product Trends & Innovations
  • Product Trends & Innovations: Water Conservation Features
  • Product Trends & Innovations: Smart Products
  • Product Trends & Innovations: Expandable & Lightweight Compact Hoses
  • Product Trends & Innovations: Hybrid Polymer Hoses
  • Product Trends & Innovations: Ergonomics
  • Factors Impacting Demand
  • Product Replacement Rates
  • Drought & Water Shortages
  • Water Conservation Regulations
  • BPA, Lead, & Phthalate Content
  • Seasonality & Weather
  • US Supply & Foreign Trade

3. Products

  • Key Findings
  • Lawn & Garden Watering Demand by Product
  • Hoses
  • Hoses: Demand by Type
  • Hoses: Conventional
  • Hoses: Soaker/Sprinkler
  • Hoses: Next Generation Lightweight (Expandable, Compact, Coiled, Other)
  • Hoses: Key Suppliers
  • DIY Irrigation Systems
  • DIY Irrigation Systems: Demand by Type
  • Controllers (Basic & Smart)
  • Other Systems (Underground, Aboveground, Drip)
  • DIY Irrigation Systems: Key Suppliers
  • Nozzles
  • Nozzles: Demand by Type
  • Nozzles: Key Suppliers
  • Sprinklers
  • Sprinklers: Demand by Type
  • Sprinklers: Key Suppliers
  • Hose Reels
  • Hose Reels: Demand Outlook
  • Hose Reels: Key Suppliers
  • Accessories & Other Watering Products
  • Accessories & Other Watering Products: Demand by Type
  • Accessories & Other Watering Products: Key Suppliers

4. Retail Sales

  • Key Findings
  • Wholesale Distribution
  • Retail Pricing Patterns
  • Retail Sales by Product
  • Retail Sales by Channel
  • Marketing Trends
  • Marketing Trends: Omnichannel "Bricks & Clicks" Retailing Essential
  • Marketing Trends: Multi-Dimensional Approach
  • Marketing Trends: Private Labels

5. Consumer Trends

  • Key Findings
  • Homeownership Trends
  • Homeownership Trends: Ownership vs. Rental Rate
  • Homeownership Trends: Age Brackets
  • Homeownership Trends: Household Income
  • Gardening as a Leisure Pursuit
  • Environmental Responsibility
  • Consumer Attitudes About Lawns, Gardens, & Water Conservation
  • Consumer Ownership of Watering Products
  • Garden Hose Ownership: Quantity & Type
  • Garden Hose Ownership by Type of Residence
  • Garden Hose Ownership by Age Bracket
  • Garden Hose Ownership by Population Density: Urban, Suburban, & Rural
  • Main Uses of Garden Hoses
  • Factors Influencing Garden Hose Purchases
  • Types of Installed Home Irrigation Systems
  • Irrigation System Ownership by Type of Residence
  • Irrigation System Ownership by Age Bracket
  • Irrigation System Ownership by Population Density
  • Irrigation System Ownership by Region

6. Industry Structure

  • Key Findings & Industry Composition
  • Market Share
  • Competitive Strategies
  • Cooperative Agreements
  • Mergers & Acquisitions
  • List of Industry Participants

7. Appendix

  • Scope
  • Definitions
  • Abbreviations
  • Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographics
  • Consumer Spending
  • Housing Stock
  • Regional Population & Housing Starts

List of Tables

3. Products

Table 3-1 - Lawn & Garden Watering Product Demand, 2008 - 2023 (million dollars)
Table 3-2 - Lawn & Garden Hose Demand by Type, 2008 - 2023 (million dollars)
Table 3-3 - Selected Garden Hose Suppliers
Table 3-4 - Lawn & Garden DIY Irrigation System Demand by Type, 2008 - 2023 (million dollars)
Table 3-4 - Lawn & Garden Nozzle Demand by Type, 2008 - 2023 (million dollars)
Table 3-5 - Lawn & Garden Sprinkler Demand by Type, 2008 - 2023 (million dollars)
Table 3-6 - Lawn & Garden Accessories & Other Watering Product Demand by Type, 2008 - 2023 (million dollars)

4. Retail Sales

Table 4-1 - Lawn & Garden Watering Product Retail Sales by Product, 2008 - 2023 (million dollars)
Table 4-2 - Lawn & Garden Watering Product Retail Sales by Channel, 2008 - 2023 (million dollars)

5. Consumer Trends

Table 5-1 - Homeownership & Rental of Residences, 2008 - 2018 (percent of population)
Table 5-2 - Homeownership & Rental of Residences by Annual Household Income Bracket, 2010 - 2018 (percent of population)
Table 5-3 - Adults Who Gardened in the Last 12 Months by Gender, Age Bracket, & Ownership of Residence, 2008 - 2019 (percent of adults)
Table 5-4 - Adults Who Agree at All with the Statement "Each of us has a personal obligation to do what we can to be environmentally responsible" by Gender, Age Bracket, & Ownership of Residence, 2009 - 2019 (percent of respondents)

6. Industry Structure

Table 6-1 - Lawn & Garden Watering Product Sales by Company, 2018 (million dollars)
Table 6-2 - Selected Cooperative Agreements

7. Appendix

Table 7-1 - Abbreviations & Acronyms Used in Study
Table 7-2 - Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)
Table 7-3 - Population & Households, 2008 - 2023 (million persons)
Table 7-4 - Personal Consumption Expenditures, 2008 - 2023 (billion dollars)
Table 7-5 - Housing Stock by Type, 2008 - 2023 (million units)
Table 7-6 - Population by Region & Subregion, 2008 - 2023 (million people)
Table 7-7 - Single Family Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)
Table 7-8 - Multifamily Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)

List of Figures

1. Executive Summary

Figure 1-1 - US Lawn & Garden Watering Products Market Trends

2. Overview

Figure 2-1 - Key Trends in the Lawn & Garden Watering Products Market
Figure 2-2 - Lawn & Garden Watering Product Demand, 2008 - 2018 (million dollars)
Figure 2-3 - Product Example: Scotts Miracle-Gro Watering Kits
Figure 2-4 - Product Example: Melnor Sunrise Once-a-Day Water Timer
Figure 2-5 - Product Example: Rachio 3 Smart Sprinkler Controller
Figure 2-6 - Product Example: Orbit Irrigation b-hyve Smart Irrigation Controller
Figure 2-7 - Product Example: ST8 Smart Irrigation WiFi Timer
Figure 2-8 - Product Example: Scotts Miracle-Gro Smart Controller & Sensors
Figure 2-9 - Product Example: Melnor RainCloud Smart Valve
Figure 2-10 - Product Example: Orbit Irrigation b-hyve Hose Faucet Timer
Figure 2-11 - Product Example: Anguslvy Expandable Hose Improvements
Figure 2-12 - Product Example: Pocket Hose Silver Bullet Expandable Hose
Figure 2-13 - Product Example: Lightweight Compact Hoses
Figure 2-14 - Product Example: Flexilla SwivelGrip Hybrid Polymer Hose
Figure 2-15 - Product Example: Hybrid Polymer Hoses
Figure 2-16 - Product Example: Ray Padula Smart Grip Nozzle
Figure 2-17 - Product Example: Melnor RelaxGrip Nozzle
Figure 2-18 - Product Example: Gilmour Nozzle with Swivel Connect

3. Products

Figure 3-1 - Lawn & Gardening Watering Product Trends by Product
Figure 3-2 - Lawn & Garden Watering Product Demand, 2018 - 2023 (million dollars)
Figure 3-3 - Lawn & Garden Hose Demand by Type, 2018 - 2023 (million dollars)
Figure 3-4 - Lawn & Garden DIY Irrigation System Demand, 2008 - 2023 (million dollars)
Figure 3-5 - Lawn & Garden Nozzle Demand Share by Type, 2018 (million dollars)
Figure 3-6 - Lawn & Garden Sprinkler Demand Share by Type, 2018 (million dollars)
Figure 3-7 - Lawn & Garden Hose Reel Demand, 2008 - 2023 (million dollars)

4. Retail Sales

Figure 4-1 - Lawn & Garden Watering Product Retail Distributio
Figure 4-2 - Lawn & Garden Watering Product Retail Sales by Channel, 2018 - 2023 (million dollars)

5. Consumer Trends

Figure 5-1 - Lawn & Garden Watering Products: Consumer Trends
Figure 5-2 - Homeownership & Rental of Residences by Age Bracket, 2010 & 2018 (percent of population)
Figure 5-3 - Consumer Attitudes Regarding Lawns, Gardens, & Water Conservation, 2019 (percent of respondents)
Figure 5-4 - Garden Hose Ownership Characteristics, 2019 (percent of respondents)
Figure 5-5 - Type of Garden Hose Owned by Home Type, 2019 (percent of respondents)
Figure 5-6 - Type of Garden Hose Owned by Age Bracket, 2019 (percent of respondents)
Figure 5-7 - Type of Garden Hose Owned by Population Density, 2019 (percent of respondents)
Figure 5-8 - Garden Hose Use, 2019 (percent of respondents)
Figure 5-9 - Factors Influencing Garden Hose Purchase, 2019 (percent of respondents)
Figure 5-10 - Home Irrigation System Characteristics, 2019 (percent of respondents)
Figure 5-11 - Type of Irrigation System Owned by Home Type, 2019 (percent of respondents)
Figure 5-12 - Type of Irrigation System Owned by Age Bracket, 2019 (percent of respondents)
Figure 5-13 - Type of Irrigation System Owned by Population Density, 2019 (percent of respondents)
Figure 5-14 - Type of Irrigation System Owned by Region, 2019 (percent of respondents)

6. Industry Structure

Figure 6-1 - Lawn & Garden Watering Product Market Share by Company, 2018 (billion dollars)
Figure 6-2 - Lawn & Garden Watering Products: First Leading Supplier
Figure 6-3 - Lawn & Garden Watering Products: Second Leading Supplier
Figure 6-4 - Lawn & Garden Watering Products: Third Leading Supplier
Figure 6-5 - Lawn & Garden Watering Products: Fourth Leading Supplier
Figure 6-6 - Lawn & Garden Watering Products: Fifth Leading Supplier
Figure 6-7 - Lawn & Garden Watering Products: Co-Sixth Leading Supplier
Figure 6-8 - Lawn & Garden Watering Products: Co-Sixth Leading Supplier

7. Appendix

Figure 7-1 - Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)
Figure 7-2 - Annual Population Growth, 2003 - 2018 (percent)
Figure 7-3 - Housing Stock by Year of Construction, 2018 (percent)

Note: Product cover images may vary from those shown
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