The report covers a forecast and an analysis of the matcha market on a global and regional level. The study provides historical data from 2015 to 2017 along with a forecast from 2018 to 2024 based on revenue (USD Billion) and volume (Kilotons). The study includes drivers and restraints for the matcha market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and threats to the matcha market on a global level.
To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view of the matcha market by segmenting the market based on type, application, production technology, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2018 to 2024. Based on grade, the global matcha market is segmented into ceremonial, classic, and culinary. Based on application, the matcha market is segmented into regular tea, matcha beverages, food, and personal care and cosmetics. Based on production technology, the matcha market is segmented into pan-fried and steamed.
The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further divided into major countries including the U.S., Germany, France, UK, China, Japan, India, and Brazil.
Some key players of the global matcha market are Sun Time, Mizuba Tea, Kissa Tea, AOI Tea, AIYA America, Midori Spring, Ippodo Tea, DoMatcha, and Encha, among others.
This report segments the global matcha market into:
Global Matcha Market: Grade Analysis
- Ceremonial
- Classic
- Culinary
Global Matcha Market: Application Analysis
- Regular Tea
- Matcha Beverages
- Food
- Personal Care and Cosmetics
Global Matcha Market: Production Technology Analysis
- Pan Fried
- Steamed
Global Matcha Market: Regional Analysis
- North America
- The U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- Middle East and Africa
Table of Contents
- Chapter 1. Introduction
- 1.1. Report Description and Scope
- 1.2. Research Scope
- 1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology
- Chapter 2. Executive Summary
- 2.1. Global Matcha Market, 2015 - 2024(USD Billion)
- 2.2. Global Matcha Market, 2015 - 2024 (Kilotons)
- 2.3. Global Matcha Market: Snapshot
- Chapter 3. Matcha Market - Industry Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Global Matcha Market Drivers: Impact Analysis
- 3.2.2. Use of matcha in different food product
- 3.2.3. Technological Developments
- 3.2.4. Increasing incidences of chronic diseases
- 3.2.5. Rising importance to health and fitness
- 3.2.6. Improving Purchasing Power of Consumers
- 3.2.7. Rising Population
- 3.3. Market Restraints
- 3.3.1. Global Matcha Market Restraints: Impact Analysis
- 3.3.2. Relatively High Cost
- 3.4. Opportunities
- 3.4.1. Increasing health awareness
- 3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. The threat from New Entrants
- 3.5.4. The threat from New Substitutes
- 3.5.5. Degree of Competition
- 3.6. Market Attractiveness Analysis
- 3.6.1. Market Attractiveness Analysis, by Grade
- 3.6.2. Market Attractiveness Analysis, by Application
- 3.6.3. Market Attractiveness Analysis, by Production Technology
- 3.6.4. Market Attractiveness Analysis, by Region
- Chapter 4. Global Matcha Market - Competitive Landscape
- 4.1. Company Market Share, 2017 (Subject To Data Availability)
- 4.1.1. Global Matcha Market: Company Market Share, 2017
- 4.2. Strategic Development
- 4.2.1. Acquisitions & Mergers
- 4.2.2. New Product Launch
- 4.2.3. Agreements, Partnerships, Collaborations, and Joint Ventures
- 4.2.4. Research and Development and Regional Expansion
- 4.3. Product Portfolio
- 4.1. Company Market Share, 2017 (Subject To Data Availability)
- Chapter 5. Global Matcha Market - Grade Analysis
- 5.1. Global Matcha Market: GradeOverview
- 5.1.1. Global Matcha Market Revenue Share, by Grade, 2017 -2024
- 5.1.2. Global Matcha Market Volume Share, by Grade, 2017 - 2024
- 5.2. Ceremonial
- 5.2.1. Global Matcha Market forCeremonial, 2015 -2024 (USD Billion)
- 5.2.2. Global Matcha Market forCeremonial, 2015 - 2024 (Kilotons)
- 5.3. Classic
- 5.3.1. Global Matcha Market forClassic, 2015 - 2024 (USD Billion)
- 5.3.2. Global Matcha Market forClassic, 2015 - 2024 (Kilotons)
- 5.4. Culinary
- 5.4.1. Global Matcha Market for Culinary, 2015 - 2024 (USD Billion)
- 5.4.2. Global Matcha Market for Culinary, 2015 - 2024 (Kilotons)
- 5.1. Global Matcha Market: GradeOverview
- Chapter 6. Global Matcha Market - Application Analysis
- 6.1. Global Matcha Market: Application Overview
- 6.1.1. Global Matcha Market Revenue Share, by Application, 2017 - 2024
- 6.1.2. Global Matcha Market Volume Share, by Application, 2017 - 2024
- 6.2. Regular Tea
- 6.2.1. Global Matcha Market for Regular Tea, 2015 - 2024 (USD Billion)
- 6.2.2. Global Matcha Market for Regular Tea, 2015 - 2024 (Kilotons)
- 6.3. Matcha Beverages
- 6.3.1. Global Matcha Market for Matcha Beverages, 2015 - 2024 (USD Billion)
- 6.3.2. Global Matcha Market for Matcha Beverages, 2015 - 2024 (Kilotons)
- 6.4. Food
- 6.4.1. Global Matcha Market for Food, 2015 - 2024 (USD Billion)
- 6.4.2. Global Matcha Market for Food, 2015 - 2024 (Kilotons)
- 6.5. Personal Care & Cosmetics
- 6.5.1. Global Matcha Market for Personal Care & Cosmetics, 2015 - 2024 (USD Billion)
- 6.5.2. Global Matcha Market for Personal Care & Cosmetics, 2015 - 2024 (Kilotons)
- 6.1. Global Matcha Market: Application Overview
- Chapter 7. Global Matcha Market - Production Technology Analysis
- 7.1. Global Matcha Market: Production Technology Overview
- 7.1.1. Global Matcha Market Revenue Share, by Production Technology, 2017 - 2024
- 7.1.2. Global Matcha Market Volume Share, by Production Technology, 2017 - 2024
- 7.2. Pan Fried
- 7.2.1. Global Matcha Market for Pan Fried, 2015 - 2024 (USD Billion)
- 7.2.2. Global Matcha Market for Pan Fried, 2015 - 2024 (Kilotons)
- 7.3. Steamed
- 7.3.1. Global Matcha Market for Steamed, 2015 - 2024 (USD Billion)
- 7.3.2. Global Matcha Market for Steamed, 2015 - 2024 (Kilotons)
- 7.1. Global Matcha Market: Production Technology Overview
- Chapter 8. Global Matcha Market - Regional Analysis
- 8.1. Global Matcha Market: Regional Overview
- 8.1.1. Global Matcha Market Revenue Share, by Region, 2017 -2024
- 8.1.2. Global Matcha Market Volume Share, by Region, 2017 - 2024
- 8.2. North America
- 8.2.1. North America Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.2.2. North America Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.2.3. North America Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.2.4. North America Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.2.5. North America Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.2.6. North America Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.2.7. The U.S.
- 8.2.7.1. The U.S. Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.2.7.2. The U.S. Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.2.7.3. The U.S. Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.2.7.4. The U.S. Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.2.7.5. The U.S. Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.2.7.6. The U.S. Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.2.8. Rest of North America
- 8.2.8.1. Rest of North America Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.2.8.2. Rest of North America Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.2.8.3. Rest of North America Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.2.8.4. Rest of North America Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.2.8.5. Rest of North America Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.2.8.6. Rest of North America Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.3. Europe
- 8.3.1. Europe Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.3.2. Europe Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.3.3. Europe Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.3.4. Europe Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.3.5. Europe Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.3.6. Europe Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.3.7. UK
- 8.3.7.1. UK Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.3.7.2. UK Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.3.7.3. UK Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.3.7.4. UK Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.3.7.5. UK Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.3.7.6. UK Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.3.8. France
- 8.3.8.1. France Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.3.8.2. France Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.3.8.3. France Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.3.8.4. France Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.3.8.5. France Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.3.8.6. France Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.3.9. Germany
- 8.3.9.1. Germany Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.3.9.2. Germany Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.3.9.3. Germany Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.3.9.4. Germany Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.3.9.5. Germany Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.3.9.6. Germany Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.3.10. Rest of Europe
- 8.3.10.1. Rest of Europe Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.3.10.2. Rest of Europe Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.3.10.3. Rest of Europe Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.3.10.4. Rest of Europe Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.3.10.5. Rest of Europe Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.3.10.6. Rest of Europe Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.4.2. Asia Pacific Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.4.3. Asia Pacific Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.4.4. Asia Pacific Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.4.5. Asia Pacific Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.4.6. Asia Pacific Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.4.7. China
- 8.4.7.1. China Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.4.7.2. China Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.4.7.3. China Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.4.7.4. China Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.4.7.5. China Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.4.7.6. China Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.4.8. Japan
- 8.4.8.1. Japan Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.4.8.2. Japan Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.4.8.3. Japan Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.4.8.4. Japan Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.4.8.5. Japan Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.4.8.6. Japan Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.4.9. India
- 8.4.9.1. India Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.4.9.2. India Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.4.9.3. India Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.4.9.4. India Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.4.9.5. India Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.4.9.6. India Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.4.10. Rest of Asia Pacific
- 8.4.10.1. Rest of Asia Pacific Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.4.10.2. Rest of Asia Pacific Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.4.10.3. Rest of Asia Pacific Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.4.10.4. Rest of Asia Pacific Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.4.10.5. Rest of Asia Pacific Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.4.10.6. Rest of Asia Pacific Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.5. Latin America
- 8.5.1. Latin America Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.5.2. Latin America Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.5.3. Latin America Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.5.4. Latin America Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.5.5. Latin America Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.5.6. Latin America Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.5.7. Brazil
- 8.5.7.1. Brazil Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.5.7.2. Brazil Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.5.7.3. Brazil Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.5.7.4. Brazil Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.5.7.5. Brazil Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.5.7.6. Brazil Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.5.8. Rest of Latin America
- 8.5.8.1. Rest of Latin America Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.5.8.2. Rest of Latin America Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.5.8.3. Rest of Latin America Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.5.8.4. Rest of Latin America Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.5.8.5. Rest of Latin America Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.5.8.6. Rest of Latin America Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.6. The Middle East and Africa
- 8.6.1. The Middle East and Africa Matcha Market Revenue, by Grade, 2015 - 2024 (USD Million)
- 8.6.2. The Middle East and Africa Matcha Market Volume, by Grade, 2015 - 2024 (Kilotons)
- 8.6.3. The Middle East and Africa Matcha Market Revenue, by Application, 2015 - 2024 (USD Million)
- 8.6.4. The Middle East and Africa Matcha Market Volume, by Application, 2015 - 2024 (Kilotons)
- 8.6.5. The Middle East and Africa Matcha Market Revenue, by Production Technology, 2015 - 2024 (USD Million)
- 8.6.6. The Middle East and Africa Matcha Market Volume, by Production Technology, 2015 - 2024 (Kilotons)
- 8.1. Global Matcha Market: Regional Overview
- Chapter 9. Global Matcha Market - Company Profile
- 9.1. Sun Time
- 9.1.1. Overview
- 9.1.2. Financials
- 9.1.3. Grade portfolio
- 9.1.4. Business strategy
- 9.1.5. Recent developments
- 9.2. Mizuba Tea
- 9.2.1. Overview
- 9.2.2. Financials
- 9.2.3. Grade portfolio
- 9.2.4. Business strategy
- 9.2.5. Recent developments
- 9.3. Kissa Tea
- 9.3.1. Overview
- 9.3.2. Financials
- 9.3.3. Grade portfolio
- 9.3.4. Business strategy
- 9.3.5. Recent developments
- 9.4. AOI Tea
- 9.4.1. Overview
- 9.4.2. Financials
- 9.4.3. Grade portfolio
- 9.4.4. Business strategy
- 9.4.5. Recent developments
- 9.5. AIYA America
- 9.5.1. Overview
- 9.5.2. Financials
- 9.5.3. Grade portfolio
- 9.5.4. Business strategy
- 9.5.5. Recent developments
- 9.6. Midori Spring
- 9.6.1. Overview
- 9.6.2. Financials
- 9.6.3. Grade portfolio
- 9.6.4. Business strategy
- 9.6.5. Recent developments
- 9.1. Sun Time
