The report covers forecast and analysis for the oral care market on a global and regional level. The study provides historic data from 2015 to 2018 along with a forecast from 2019 to 2025 based on revenue (USD Billion). The study includes drivers and restraints for the oral care market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and various trends in the oral care market on a global level.
As per the report, the global demand for oral care market was valued at approximately USD 41.1 billion in 2018 and is expected to generate revenue of around USD 60.2 billion by end of 2025, growing at a CAGR of around 4.9% between 2019 and 2025.
Oral hygiene or oral care is a practice of keeping mouth clean and disease free. Oral health is the factor which touches every aspect of one’s life but very often it is taken for granted. Oral hygiene includes cleaning of teeth throughout the day by using toothbrushes, floss, and other products.
According to the statistics provided by The Global Burden of Disease Study, in 2016, it was projected that half of the total world’s population (3.58 billion people) will be affected by various types of oral diseases in their permanent teeth. The increase in oral diseases and growing awareness about the benefits of oral care products are driving the growth of the global oral care market. The introduction of advanced products for oral care, growing geriatric population, changes in lifestyle, and increase in initiatives by government and companies for oral care projects are some of the other factors which are fueling the growth of the global oral care market. In 2015, the AAO (American Association of Orthodontists) worked together with Oral-B and Crest to create awareness about good oral care habits among the patients. This increase in programs by companies and governments is also fueling the growth of the oral care market.
The market for oral care is distributed on the basis of product and distribution channel. Based on the product, the market for oral care is divided into toothpaste, toothbrushes, mouthwashes/ rinses, dental accessories, dental products, and others. Toothpaste segment is further divided into pastes, powders, polishes, and gels. Toothbrushes segment is further segmented into electric toothbrushes, manual toothbrushes, and battery powered toothbrushes. Mouthwashes segment is further fragmented into medicated & non-medicated mouthwashes. Dental accessories segment is further divided into breath fresheners, dental flosses, dental water jars, and cosmetic dental whitening solutions. Toothpaste dominated the product segment of oral care market owing to its availability in various forms. On the basis of distribution channel, the oral care market is fragmented into retail pharmacies, dental dispensaries, consumer stores, and online distribution.
North America dominated the market in 2017 owing to increase in healthcare spending, early introduction of highly developed dental equipment, awareness about dental procedures, and the presence of major players. Also, the growing awareness about the oral care procedures, increase in initiatives by government for maintenance of oral health, changes in reimbursement policies by the government, and awareness about the basic procedures of oral care are some of the other factors which are fueling the growth of the oral care market.
The major players involved in the global market are Koninklijke Philips N.V., Colgate-Palmolive Company, 3M Company, The Procter & Gamble Company, Unilever plc, Johnson & Johnson, GlaxoSmithKline plc, Young Innovation Inc., Dr. Fresh, LLC, Kao Corporation, Ultradent Products, Inc., Henkel AG & Company, KGaA, Lion Corporation, and Sunstar.
Global Oral Care Market: Product Segment Analysis
- Electric Toothbrushes
- Manual Toothbrushes
- Battery Powered Toothbrushes
- Mouthwashes/ Rinses
- Non-Medicated Mouthwashes
- Dental Accessories
- Breath Fresheners
- Dental Flosses
- Dental Water Jars
- Cosmetic Dental Whitening Solutions
Global Oral Care Market: Distribution Channel Segment Analysis
- Retail Pharmacies
- Dental Dispensaries
- Consumer Stores
- Online Distribution
Global Oral Care Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- Middle East and Africa