+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Newspaper Advertising Market - Procurement Intelligence Report - Product Image

Global Newspaper Advertising Market - Procurement Intelligence Report

  • ID: 4855466
  • Report
  • November 2019
  • Region: Global
  • 127 pages
  • SpendEdge

FEATURED COMPANIES

  • Chime Group Holdings Ltd.
  • Dentsu Inc
  • Omnicom Group Inc
  • Publicis Groupe SA
  • WPP Plc
  • MORE
About Newspaper Advertising Market
Newspaper advertising predominantly refers to print advertisements that are displayed in local/national daily or weekly news publications. It is generally used by private organizations to promote their products and services. The spend momentum of this market will be attributed to the high demand for classified advertisements that hold the largest share in the global newspaper advertising market owing to the high demand for sub-segments, such as public appointment, business, property, and education, from end-user industries.

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Newspaper Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global Newspaper Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver
  • Increasing use of smartphones by millennials will lead to a decline in the category growth
Category management strategy
  • Collaborate with service providers who deliver advertising campaign that supports customized message
Procurement best practices
  • Adoption of asset management tools
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Chime Group Holdings Ltd.
  • Dentsu Inc
  • Omnicom Group Inc
  • Publicis Groupe SA
  • WPP Plc
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: MARKET INSIGHTS
  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers
PART 03: CATEGORY PRICING INSIGHTS
  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers: Impact on pricing
  • Volume drivers: Impact on pricing
PART 04: COST-SAVING OPPORTUNITIES
  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies
PART 05: BEST PRACTICES
  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices
  • Sustainability best practices
PART 06: CATEGORY ECOSYSTEM
  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem
PART 07: CATEGORY MANAGEMENT STRATEGY
  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management
PART 08: CATEGORY MANAGEMENT ENABLERS
  • Procurement organization
  • Category enablers
PART 09: SUPPLIERS SELECTION
  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics
PART 10: SUPPLIERS UNDER COVERAGE
  • Overview
  • Supplier positioning
  • Profile: Dentsu Inc.
  • Profile: WPP Plc
  • Profile: The Interpublic Group of Companies Inc.
  • Profile: Omnicom Group Inc.
  • Profile: Publicis Groupe SA
  • Profile: Chime Group Holdings Ltd.
PART 11: US MARKET INSIGHTS
  • Category spend in the US
  • Pricing outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks
PART 12: CATEGORY DEFINITION
  • Category hierarchy
  • Category scope
  • Category map
PART 13: APPENDIX
  • List of abbreviations
  • Key notes
  • Global category spend (2018-2023)
  • Category spend growth (2018-2023)
  • Regional split of spend
  • Regional comparison
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard
  • Buyer KPI dashboard
  • Category management enablers
  • Risk management matrix
  • Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Dentsu Inc. – Key information dashboard
  • WPP Plc – Key information dashboard
  • The Interpublic Group of Companies Inc. – Key information dashboard
  • Omnicom Group Inc. – Key information dashboard
  • Publicis Groupe SA – Key information dashboard
  • Chime Group Holdings Ltd. – Key information dashboard
  • US category spend (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Chime Group Holdings Ltd.
  • Dentsu Inc
  • Omnicom Group Inc
  • Publicis Groupe SA
  • WPP Plc
  • MORE
The following companies as the key suppliers in the Global Newspaper Advertising Category - Procurement Market Intelligence Report: Dentsu Inc, WPP Plc, The Interpublic Group of Companies Inc, Omnicom Group Inc, Publicis Groupe SA, Chime Group Holdings Ltd.

Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to ensure that the agency catering to their newspaper advertising requirements adopt content centralization practices.”

According to the report, one of the key growth contributors for the global newspaper advertising market is the high demand for classified advertisement segments among end-users.

Further, the report states that one of the key category management strategies for the buyers in the global newspaper advertising market is to engage with service providers who are regulatory compliant so that there is a smooth delivery of services during the contract tenure.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Note: Product cover images may vary from those shown
  • Dentsu Inc
  • WPP Plc
  • The Interpublic Group of Companies Inc
  • Omnicom Group Inc
  • Publicis Groupe SA
  • Chime Group Holdings Ltd.
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll