European B2C E-Commerce and Online Payment Trends Revealed in Report
B2C E-Commerce Sales in Europe continue to grow
Online retail sales in Europe are projected to maintain a double-digit growth rate in 2019, according to the figures cited. The leading product category purchased by online shoppers in this region is fashion, while the top trends include M-Commerce, cross-border E-Commerce, social and omnichannel shopping. In terms of competition, regional E-Commerce players are challenged by Amazon, the number one online shopping destination in Western Europe, and Alibaba, whose international cross-border website AliExpress is gaining popularity, especially among Eastern Europe’s digital buyers.
Digital wallets and cards dominate in European E-Commerce payments
Credit cards and alternative payment methods are competing for the largest share of online retail payments in Europe. On the regional average, cards are ahead of PayPal, but shoppers’ preferences vary by country. Besides PayPal, other top alternatives to card payments in European E-Commerce include bank transfer and pay by link, invoice, and cash on delivery. Mobile wallets such as Apple Pay and Google Pay have not yet gained a significant share, but it is likely to increase as both consumer and seller adoption is rising.
Report Coverage
- This report covers the B2C E-Commerce& Online Payment market in Europe. In addition to the regional information and country comparisons, the top advanced and emerging markets in this region are covered in-depth. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.
- The report contains relevant information about international comparisons, market trends, E-Commerce sales and shares, Internet users and shoppers, products, delivery and players, as well as payment methods, trends in online payment security. In addition, information about mobile payments was included, with a focus on remote mobile payments; however, some sources cited in the report included both in-store and remote mobile payments in their definitions.
Report Structure
- The report starts with an overview of the regional E-Commerce market, regional and country comparisons in terms of criteria relevant to B2C E-Commerce, such as sales, Internet and online shopper penetration. The rest of the report is divided into country chapters, grouped by advanced and emerging markets and presented in the descending order of retail E-Commerce sales. Data availability varied by country.
- Each country description starts with the “Trends” section that highlights relevant market trends, such as M-Commerce, omnichannel, and cross-border online shopping.
- The section “Sales & Shares” covers the development of B2C E-Commerce sales and E-Commerce’s share of total retail sales. For top markets in the region, information from several sources was provided for cross-referencing.
- In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.
- Afterwards, the section “Products” shows the leading product categories purchased online.
- The next section, “Payment”, covers the payment methods most used by online shoppers, mobile payment trends and attitudes of online shoppers and merchants to payment security in E-Commerce.
- Furthermore, the “Delivery” section covers information related to delivery in E-Commerce.
- Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by sales, website visits, awareness and usage rates by online shoppers, where available.
- For the top two B2C E-Commerce markets in the region, the UK and Germany, the country descriptions start with an overview chart, highlighting the overall B2C E-Commerce development.
Table of Contents
1. Management Summary
2. Regional Overview
- Breakdown of Global B2C E-Commerce Sales by Region, in %, 2019f
- Retail E-Commerce and M-Commerce Growth Rate, by Global Regions, in %, 2019f vs. 2018
- B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2019f
- Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
- Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
- Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
- Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
- Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
- Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2018
- Internet Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
- Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
- Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers, 2017 & 2018
- Online and Mobile Payment Trends and News about Players, February 2019
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 – 2018
- Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries in Western Europe, 2018
- Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries in Eastern Europe, July 2018
- Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-Store), in % of Internet Users, April 2018
- Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, by the UK, Germany and Austria, April 2018
- Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
- Overview of Strong Customer Authentication Requirements Under PSD2, April 2019
- Overview of The Strong Customer Authentication Perceptions by Industry Participants, June 2019
- E-Commerce Merchants’ Readiness to Support Strong Customer Authentication, in %, November 2018
- Levels of Awareness and Preparation of E-Commerce Merchants to Strong Customer Authentication Requirements, by SMEs and Large Businesses, June 2019
- Share of Consumers Who Are Unaware of the Strong Customer Authentication Requirements for Online Purchases, in %, June 2019
- Share of Consumers Who Prefer One-time Passcodes for Authentication, Compared to Fingerprint Recognition, in %, June 2019
- Barriers to Buying Online, in % of Online Shoppers, July 2018
- Mobile Payment Transaction Value in the EU-7, in EUR billion, and Year-on-Year Change, in %, 2016-2022f
- Breakdown of Mobile Payment Transaction Value in the EU-7 by Payment Types, in %, 2022f
- Mobile Wallet User Penetration, in % of Respondents, by France, Germany, Spain and the UK, 2018
- Main Barriers to Mobile Payment Adoption, in % of Respondents, by France, Germany, Spain and the UK, 2018
3. Advanced Markets
3.1. UK
3.1.1. Trends
- B2C E-Commerce Market Overview and International Comparisons, September 2019
- M-Commerce Sales, in GBP billion, 2019f & 2024f
- Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear’s Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
3.1.2. Sales & Shares
- Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 – 2023f
- Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
- B2C E-Commerce Share of Total Retail Sales, in %, 2013 – 2018 & Q1-Q2 2019
3.1.3. Internet Users & Online Shoppers
- Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 - 2019
- Online Shopper Penetration, in % of Adults, 2013-2019
3.1.4. Products
- Product Categories Purchased Online, in % of Adults, 2019
3.1.5. Payment
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Top 10 Reasons for Shopping Cart Abandonment, in % of Online Shoppers, 2018e
- Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
- Share of Online Shoppers Who Have Abandonment an Online Transaction Due to the Payment Process, in %, 2014 & 2018
- E-Commerce Fraud Loss on UK-Issued Cards, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2013 – 2018
- Breakdown of Consumers’ Perception of Whether They Currently Undergo Enough Security Checks When Making an Online Payment, in % of Consumers, 2018
- Breakdown of the Preferred Way of Receiving a One-time Passcode to Verify a Payment Transaction, in % of Consumers, 2018
- Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 – 2018
- Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
3.1.6. Delivery
- Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018
3.1.7. Players
- Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
3.2. Germany
3.2.1. Trends
- B2C E-Commerce Market Overview and International Comparisons, September 2019
- Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
- Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
3.2.2. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 – 2023f
- B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 - 2023f
3.2.3. Internet Users & Online Shoppers
- Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2018
- Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2018
3.2.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
- B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018
3.2.5. Payment
- Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
- Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
- Breakdown of Attitude to Paying by Invoice, in % of Online Shoppers, April 2018
- Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
- Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
- Share of E-Commerce Merchants Who Faced Fraud or Fraud Attempts in Their Online Shops, in %, 2018
- Perceived Development of Fraud and Fraud Attempts Over the Past Year, in % of E-Commerce Merchants, 2018
- Measures Taken by E-Commerce Merchants to Prevent Fraud in Their Online Stores, in % of E-Commerce Merchants, 2018
- Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2017 – 2019
- Breakdown of the Perceived Change in Shopping Cart Abandonment Rates After Choosing Credit Card Payment as a Result of 3D Secure, in % of E-Commerce Sellers Using 3D Secure, 2019
- Preference for Paying via Smartphone Compared to Cash and Cards, by Type of Payment, in % of Consumers, August 2018
- Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
3.2.6. Delivery
- Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018
3.2.7. Players
- Top 10 Online Shops, by Sales, in EUR million, 2018
3.3. France
3.3.1. Trends
- M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
- Devices Used for Shopping Online, in % of Online Shoppers, 2018
3.3.2. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
- B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
- Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 – 2023f
3.3.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
3.3.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
3.3.5. Payment
- Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
- Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2018
- Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2018
- Top 5 Services and Obligations of E-Commerce Merchants in 2019 According to Online Shoppers, in % of Online Shoppers, December 2018
- Preferred Biometric Authentication Methods in E-Commerce, in % of Online Shoppers, 2019
- Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018
3.3.6. Delivery
- Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.3.7. Players
- Top 10 Online Shops, by Sales, in EUR million, 2018
3.4. Spain
3.4.1. Trends
- Devices Used for Shopping Online, in % of Online Shoppers, June 2019
- Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019
3.4.2. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2019f
- B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f
3.4.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
3.4.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
3.4.5. Payment
- Payment Methods Used in E-Commerce, in % of E-Commerce Professionals, July 2018
- Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
- Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
- Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018
3.4.6. Delivery
- Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019
3.4.7. Players
- Top 10 Online Shops, by Sales, in EUR million, 2018
3.5. Italy
3.5.1. Trends
- M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 – 2019f
- Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e
3.5.2. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2015 – 2019f
- B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f
3.5.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
3.5.4. Products
- B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
3.5.5. Payment
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
- Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2018
- Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
- Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018
3.5.6. Delivery
- New Delivery Options Introduced, in % of E-Commerce Companies, 2018
3.5.7. Players
- Top 10 Online Shops, by Sales, in EUR million, 2018
4. Emerging Markets
4.1. Russia
4.1.1. Trends
- B2C E-Commerce Market Overview and International Comparisons, September 2019
- B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2013 – 2019f
- Breakdown of Devices Used in the Latest Online Purchase from Russian and Foreign Online Stores, in % of Online Shoppers, 2017 & 2018
- Social Commerce Shopper Penetration, in % of Internet Users, and Types of Social Commerce Platforms Used, in % of Social Commerce Shoppers, 2018
4.1.2. Sales & Shares
- B2C E-Commerce Sales Forecasts, in RUB billion, by Six Comparative Estimates, 2016 – 2023f
- B2C E-Commerce Share of Total Retail Sales, in %, 2018 & 2024f
4.1.3. Internet Users & Online Shoppers
- Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2018
- Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2018
4.1.4. Products
- Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2018
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.1.5. Payment
- Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
- Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2017 & 2018
- Online Payment Services Used to Pay for Products and Services Online, in % of Internet Users in Large Cities, 2017 & 2018
- Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, 2017 & 2018
- Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, 2018
- Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, in % of Internet Users in Large Cities, 2018
- Online Payment Transaction Value, in RUB billion, 2015-2019f
4.1.6. Delivery
- Number of Parcels Delivered in E-Commerce, by Delivery Method, in millions, Share, in % of Total Number of Parcels, and Change, in %, 2016 & 2018
4.1.7. Players
- Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2018
4.2. Poland
4.2.1. Trends
- B2C E-Commerce Market Overview and International Comparisons, September 2019
- Devices Used for Online Shopping, in % of Online Shoppers, April 2018 & April 2019
- Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, May 2019
4.2.2. Sales & Shares
- B2C E-Commerce Sales, in PLN billion, 2013 – 2019f
- B2C E-Commerce Share of Total Retail Sales, in %, 2018
4.2.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
4.2.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.2.5. Payment
- Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2019
- Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2018
- Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 6 Months to November 2018
4.2.6. Delivery
- Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2019
4.2.7. Players
- Top E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2018 & April 2019
4.3. Turkey
4.3.1. Trends
- Shopping Activities Carried Out Online, in % of Internet Users, Q2 2018
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2013 - 2018
4.3.2. Sales & Shares
- E-Commerce Sales by Segment, in TRY billion, 2017 & 2018
- E-Commerce Share of Total Retail Sales, in %, 2014 - 2018
4.3.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2019
- Online Shopper Penetration, in % of Individuals, Q1 2018 & Q1 2019
4.3.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019
4.3.5. Payment
- Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Top Payment Methods Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers with an Online Shop, July 2018
- Top 3 Credit Cards Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers Accepting Credit Cards in Their Online Shops, July 2018
- Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2016 – Q2 2019
- Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2016 – Q2 2019
4.3.6. Delivery
- Share of Online Shoppers Whose Purchase Decision Is Affected by Delivery Costs and Speed, in %, February 2018
4.3.7. Players
- Top 10 E-Commerce Platforms Purchased From, by Product Category, in % of Online Shoppers Purchasing Each Category, September 2018
4.4. Czech Republic
4.4.1. Trends
- Devices Used to Shop Online, in % of Online Shoppers, June 2018
4.4.2. Sales & Shares
- B2C E-Commerce Sales, in CZK billion, 2018 & 2019f
- B2C E-Commerce Share of Retail Sales, in %, 2018
4.4.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
4.4.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.4.5. Payment
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.4.6. Delivery
- Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
4.4.7. Players
- Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Czech Republic’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
4.5. Greece
4.5.1. Trends
- Breakdown of Main Devices Used to Shop Online, in % of Online Shoppers, 2018
4.5.2. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2018 & 2019f
4.5.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
4.5.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.5.5. Payment
- Top Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
4.5.6. Delivery
- Top 3 Delivery-Related Problems in E-Commerce, in % of Online Shoppers, 2018
4.5.7. Players
- Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Greece’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
4.6. Romania
4.6.1. Trends
- Devices Used to Shop Online, in % of Online Shoppers, June 2018
4.6.2. Sales & Shares
- B2C E-Commerce Sales, in EUR billion, 2017 & 2018
- B2C E-Commerce Share of Retail Sales, in %, 2016 - 2018
4.6.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
4.6.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.6.5. Payment
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Breakdown of Online Card Payments, by Desktop and Mobile, in %, 2018
4.6.6. Delivery
- Share of Online Shoppers Demanding Shorter Delivery Times, e.g. Same Day Delivery, in %, 2018
- Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
4.6.7. Players
- Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Romania’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
- Revenues of the Top 1 E-Commerce Market Player (eMag), in RON billion, 2017 & 2018
4.7. Hungary
4.7.1. Trends
- Devices Used to Shop Online, in % of Online Shoppers, June 2018
- Number of Cross-Border Online Shoppers, in millions, and Cross-Border E-Commerce Spending, in HUF billion, 2018
4.7.2. Sales & Shares
- B2C E-Commerce Sales, in HUF billion, 2014 & 2018
- B2C E-Commerce Share of Total Retail Sales, in %, 2018
4.7.3. Internet Users & Online Shoppers
- Internet Penetration, in % of Individuals, 2012 - 2018
- Online Shopper Penetration, in % of Individuals, 2012 - 2018
4.7.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.7.5. Payment
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
4.7.6. Delivery
- Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
4.7.7. Players
- Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Hungary’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alibaba Group Holding Ltd
- Allegro Group Sp. z oo
- Amazon.com Inc
- Ceneo S.A.
- DNS OOO
- Gitti Gidiyor Bilgi Teknolojileri
- Hepsiburada.com
- Heureka
- M Video Trade OOO
- MIH PayU BV
- MasterCard Inc.
- OLX Inc.
- Ozon Holdings Limited PS
- Yandex Money LLC
- PayPro SA
- Rozetka. Ua Ltd
- Sberbank of Russia PJSC
- VKontakte Ltd.
- Visa Inc.
- Wildberries LLC
- Zalando SE
- eMag Group
- Apple Inc
- Carrefour SA
- Cdiscount SA
- El Corte Ingles SA
- Ingenico Group SA
- J Sainsbury PLC
- Media Markt E-Business GmbH
- Otto GmbH & Co KG
- PayPal Holdings Inc
- Tesco Plc
- Vente-privee.com SA
- Visa Inc.
- Wirecard AG
- Worldpay Inc.
- Zalando SE
- eBay Inc
Methodology
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