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Opportunities in the Eastern Europe Bakery & Cereals Sector

  • ID: 4856508
  • Report
  • August 2019
  • Region: Europe
  • 133 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Cereal Partners
  • ETI Gida San. ve Tic.
  • OneDayMore
  • The Kellogg Company
  • United Bakeries A.S.
  • Vel Pitar S.A.
  • MORE
Opportunities in the Eastern Europe Bakery & Cereals Sector

Summary
The bakery & cereals sector in the Eastern Europe was the fourth largest market globally with a value share of 7.4% in 2018. It was valued at US$39,267.7 million in 2018 and is expected to grow at a CAGR of 1.8% during 2018-2023. Bread & rolls was the largest category in the sector, accounting for 60.1% of overall value sales in the same year. The Eastern European bakery & cereals market was fragmented with the top five companies accounting for just 10.1% of overall value sales in 2018. Food & drink specialists was the leading distribution channel in the region with a total value share of 37%, while flexible packaging was the most commonly used pack material in the sector.

This report brings together multiple data sources to provide a comprehensive overview of the region's bakery & cereals sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe bakery & cereals sector. It includes analysis on the following:
  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of bakery & cereals products by categories across the key countries in the Eastern Europe region.
  • High potential countries: Provides risk-reward analysis of top four high potential countries in the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2013-2023. The analysis includes key health & wellness attributes and consumer benefits driving the sales of bakery & cereals products in the Eastern Europe region, in 2018. It also covers the market share of leading companies offering bakery & cereals with health & wellness attributes in the same year.
  • Brand analysis: Provides an overview of leading brands in the Eastern Europe region and analyzes the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for bakery & cereals across the key countries in the Eastern Europe region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, eRetailers, department stores, cash & carries and warehouse clubs, and others, “dollar stores”, variety stores & general merchandise retailers, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of bakery & cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Cereal Partners
  • ETI Gida San. ve Tic.
  • OneDayMore
  • The Kellogg Company
  • United Bakeries A.S.
  • Vel Pitar S.A.
  • MORE
1. Executive summary

2. Market size and growth analysis (regional analysis)
  • Market size analysis - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category
3. Growth potential by countries in Eastern Europe
  • Risk and reward analysis - opportunity scores
4. Market size and growth analysis
  • Overview - value and volume growth analysis by country
  • Growth contribution analysis by country
  • Share of bakery & cereals compared to other food sectors
  • Change in consumption levels by country and bakery & cereals category
  • Per capita consumption and expenditure analysis
5. Country profiles
  • Poland
  • Czech Republic
  • Romania
  • Bulgaria
6. Success stories

7. Company and brand analysis
  • Leading companies in Eastern Europe bakery & cereals sector
  • Company and brand share analysis
  • Leading companies by categories, in Eastern Europe bakery & cereals sector
  • Leading brands by categories, in Eastern Europe bakery & cereals sector
  • Private label penetration in the Eastern Europe bakery & cereals sector
8. Health & wellness analysis
  • Health & wellness analysis - overview
  • Health & wellness market growth analysis by country
  • Health & wellness analysis - key product attributes and consumer benefits
  • Leading health & wellness companies by market share
9. Key distribution channels
  • Leading distribution channels by country
  • Leading distribution channels by category
10. Key packaging formats
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type
11. Challenges and future outlook
  • Key challenges
  • Future outlook
12. Appendix

13. Trends definitions

14. About the author

List of Tables
  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - risk, reward and opportunity analysis
  • High potential countries in Eastern Europe - overview
  • Value share of bakery & cereals sector as a proportion of overall food industry by country, 2018
  • Change in consumption by category within bakery & cereals (value terms), 2018-2023
  • Per capita consumption in Eastern Europe and high potential countries, 2018
  • Per capita expenditure in Eastern Europe and high potential countries, 2018
  • Poland bakery & cereals - overview, % value share by category, 2018
  • Czech Republic bakery & cereals - overview % value share by category, 2018
  • Romania bakery & cereals - overview % value share by category, 2018
  • Bulgaria bakery & cereals - overview % value share by category, 2018
  • Leading brands in the Eastern Europe bakery & cereals sector and categories by value, 2018
  • Leading companies in the Eastern Europe bakery & cereals sector by value sales (US$ million), 2018
  • Leading brands (including private label) in the Eastern Europe bakery & cereals sector by value sales (US$ million), 2018
  • Private label penetration in the Eastern Europe bakery & cereals sector
  • Health & wellness value and its share in overall sales, 2013-2023
  • Share of product attributes and consumer benefits in high potential countries Eastern Europe, 2018
  • Leading health & wellness companies with market share by bakery & cereals categories (2018)
  • Leading distribution channels by countries, 2018
  • Leading distribution channels in the Eastern Europe region by categories, 2018
List of Figures
  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by category (2018-2023)
  • Top four high potential countries in the Eastern Europe
  • Country level contribution to the growth of different categories in the Eastern Europe region, 2018-2023
  • Poland bakery & cereals - demographic analysis
  • Czech Republic bakery & cereals - demographic analysis
  • Poland bakery & cereals - demographic analysis
  • Bulgaria bakery & cereals - demographic analysis
  • Leading companies in the Eastern Europe bakery & cereals sector by value sales (US$ million), 2018
  • Country level contribution to the growth of H&W market in the Eastern Europe region, 2018-2023
  • Key pack material volume (units) share, 2018
  • Unit volume growth by pack material (2013-2023)
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type (2013-2023)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type (2013-2023)
  • Key primary outer type volume (units) share, 2018
  • Unit volume growth by primary outer type (2013-2023)
Note: Product cover images may vary from those shown
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  • Uno Bakery Corp.
  • ETI Gida San. ve Tic.
  • Mondelēz International
  • Titan Sa
  • Yildiz Holding AS
  • Vel Pitar S.A.
  • Cereal Partners
  • The Kellogg Company
  • Chipita S.A.
  • United Bakeries A.S.
  • Prestige 96 Ltd.
  • OneDayMore
Note: Product cover images may vary from those shown
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