Global Writing Instruments Market (Pen, Pencils, Coloring Instruments, Markers & Highlighters): Insights, Trends & Forecast (2019-2023)

The global writing instruments market is estimated to reach US$20.29 billion in 2023, growing at a CAGR of 5.19% for the period spanning from 2019 to 2023. The factors such as increasing literacy rate, increasing investment in education, rising number of universities, increasing number of student enrollments and higher disposable income are expected to drive the market. However, growth of the industry will be challenged by increasing demand for online education services, increasing penetration of computers and rising preference of touch screenwriting. A few notable trends include increasing number of promotional products, evolving environmental friendly products, rising education awareness, government policies to support education and growing demand for personalized writing instruments.

The global writing instruments market has been segmented into pen, pencil, colouring instruments, marker & highlighters and others. Pen accounted for the largest share in 2018 owing to the rising trend of customized pens and the continuous launch of new designer pens.

The fastest growing regional market is North America due to growing education awareness, the launch of new and innovative writing instruments and growing demand for luxury writing instruments. An increasing number of student enrollment and the introduction of multipurpose products have propelled the demand for writing instruments in school and colleges. Europe represents one of the largest markets for writing instruments and is already a well-penetrated market.

Scope of the report:

The report provides a comprehensive analysis of the global writing instruments market, segmented into pen, pencil, colouring instruments, marker & highlighters and others.
The major regional markets (Asia-Pacific, Europe, North America and Middle East/Africa) have been analyzed, along with country coverage of the U.S.
The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
The competitive landscape of the market, along with the company profiles of leading players (BIC, Norwell Brands, Pilot Corporation, Richemont, Pelikan and Camlin) are also presented in detail.

Key Target Audience:

Writing Instruments Manufacturers
Raw Material Suppliers
End Users Industries
Consulting Firms
Government Bodies & Regulating Authorities

Please note: 10% free customization equates to up to 3 hours of analyst time.

1. Market Overview

1.1 Introduction
1.2 History
1.3 Development of Writing Instruments

2. Global Market

2.1 Global Writing Instruments Market by Value
2.2 Global Writing Instruments Market Forecast by Value
2.3 Global Writing Instruments Market Share by Type
2.3.1 Global Pen Market by Value
2.3.2 Global Pen Market Forecast by Value
2.3.3 Global Pencil Market by Value
2.3.4 Global Pencil Market Forecast by Value
2.3.5 Global Coloring Instruments Market by Value
2.3.6 Global Color Instruments Market Forecast by Value
2.3.7 Global Markers and Highlighters Market by Value
2.3.8 Global Markers and Highlighters Market Forecast by Value
2.4 Global Writing Instruments Market Share by Application
2.4.1 Global Student Market by Value
2.4.2 Global Working Professionals Market Forecast by Value
2.4.3 Global Institutions Market Forecast by Value
2.5 Global Writing Instruments Market Share by Region

3. Regional Market

3.1 Asia Pacific
3.1.1 Asia Pacific Writing Instruments Market by Value
3.1.2 Asia Pacific Writing Instruments Market Forecast by Value
3.2 Europe
3.2.1 Europe Writing Instruments Market by Value
3.2.2 Europe Writing Instruments Market Forecast by Value
3.3 North America
3.3.1 North America Writing Instruments Market by Value
3.3.2 North America Writing Instruments Market Forecast by Value
3.3.3 The U.S. Writing Instruments Market by Value
3.3.4 The U.S. Writing Instruments Market Forecast by Value
3.3.5 The U.S. Writing Instruments Market Share by Type
3.3.6 The U.S. Pen Market by Value
3.3.7 The U.S. Pen Market Forecast by Value
3.3.8 The U.S. Pencil Market by Value
3.3.9 The U.S. Pencil Market Forecast by Value
3.3.10 The U.S. Coloring Instruments Market by Value
3.3.11 The U.S. Coloring Instruments Market Forecast by Value
3.4 MEA
3.4.1 MEA Writing Instruments Market by Value
3.4.2 MEA Writing Instruments Market Forecast by Value

4. Market Dynamics

4.1 Growth Drivers
4.1.1 Increasing Literacy Rate
4.1.2 Increasing Investment in Education
4.1.3 Rising Number of Universities
4.1.4 Growing Number of Student Enrollment
4.1.5 Increasing Disposable Income
4.2 Key Trends & Developments
4.2.1 Increasing Number of Promotional Products Offered by Educational Institutes
4.2.2 Evolving Environmental Friendly Products
4.2.3 Rising Awareness of Role of Education
4.2.4 Growing Demand for Personalized Writing Instruments
4.2.5 Government Policies to Encourage Students to Pursue Education
4.3 Challenges
4.3.1 Increasing Demand for Online Education Services
4.3.2 Increasing Penetration of Computer Electronics
4.3.3 Rising Preference of Touch Screen Writing

5. Competitive Landscape

5.1 Global Market
5.1.1 Global Writing Instruments Market-Revenue Comparison
5.1.2 Global Writing Instruments Market-Market Cap Comparison

6. Company Profiles

6.1 Societe BIC S.A
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategies
6.2 Newell Brands
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
6.3 Pilot Corporation
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategies
6.4 Richemont (Montblanc)
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategies
6.5 Pelikan Group
6.5.1 Business Overview
6.5.2 Financial Overview
6.5.3 Business Strategies
6.6 Kokuyo Camlin
6.6.1 Business Overview
6.6.2 Financial Overview
6.6.3 Business Strategies

List of Figures