FEATURED COMPANIES
- Bet365
- Bet777
- Bet-at-home
- Betsafe
- Bwin
- Interwetten
The analysis focuses on the marketing behavior of ten analyzed betting providers featuring virtual sports, by regarding the 4Ps of marketing: product, price, place, promotion.
Strengths and weaknesses as well as a marketing ranking combine all results and a statistical marketing positioning visualizes the results.
Analyzed brands: Bet-at-home, Bet365, Bet777, Betsafe, Bwin, Interwetten, Ladbrokes, NordicBet, Sportingbet, Tipico
Research Design:
- Method: desk research, mystery research
- Period of analysis: for period-related analysis november 2017 until october 2018
- Region for distribution and communication actions: germany
- Calculations: rankings and statistical marketing mix positioning
Study in numbers:
- Detailed analysis of 10 virtual sports betting providers
- 48 analyzed sports
- 50 mystery calls
- 50 mystery mails
- 20 price comparison websites
- Spendings for promotion in Germany (4 media)
- 4 social media channels
- SERPs and paid search in Google and Bing for 5 search items
Selection of key facts:
- 4.8 sports are offered by the betting providers
- Highest quantity of withdrawal and payment options: Bwin
- Top-performance servicecenter: Bet-at-home
- Highest amount of ways to contact: Tipico
- 0.4 relevant press articles per brand per year
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Bet365
- Bet777
- Bet-at-home
- Betsafe
- Bwin
- Interwetten
Management Summary
Research design
Product
- Overview products
- Product range
- Product features
- Individualization
- Innovation
Conditions
- Overview of conditions
- Conditions of participation
- Payment options
- Maximum winning
- Odds / bonuses
- Hotline
- Additional measures
- Unique selling proposition
Distribution
- Overview distribution
- Distribution Channels
- Website
- Comparison websites
- Ways of contact
- Servicecenter performance at phone calls
- Servicecenter performance at online support
- Special offers
Promotion
- Overview promotion
- Website
- Flyer
- Customer media
- Advertisement
- Search engines
- Social media and PR marketing
- Promotion strategy
- Unique characteristics
Strengths and weaknesses of the providers
Marketing Ranking
- Product
- Conditions
- Distribution
- Promotion
- Marketing Mix overall
- Marketing Mix Ranking
Marketing positioning
List of sources
Contact
Note: Product cover images may vary from those shown
- Bet-at-home
- Bet365
- Bet777
- Betsafe
- Bwin
- Interwetten
- Ladbrokes
- NordicBet
- Sportingbet
- Tipico
Note: Product cover images may vary from those shown
