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Marketing Mix Analysis Virtual Sports Betting 2019

  • ID: 4859243
  • Report
  • March 2019
  • 291 Pages
  • research tools
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FEATURED COMPANIES

  • Bet365
  • Bet777
  • Bet-at-home
  • Betsafe
  • Bwin
  • Interwetten
  • MORE

The analysis focuses on the marketing behavior of ten analyzed betting providers featuring virtual sports, by regarding the 4Ps of marketing: product, price, place, promotion.

Strengths and weaknesses as well as a marketing ranking combine all results and a statistical marketing positioning visualizes the results.

Analyzed brands:  Bet-at-home, Bet365, Bet777, Betsafe, Bwin, Interwetten, Ladbrokes, NordicBet, Sportingbet, Tipico

Research Design:

  •  Method: desk research, mystery research
  •  Period of analysis: for period-related analysis november 2017 until october 2018
  •  Region for distribution and communication actions: germany
  •  Calculations: rankings and statistical marketing mix positioning

Study in numbers:

  •  Detailed analysis of 10 virtual sports betting providers
  •  48 analyzed sports
  •  50 mystery calls
  •  50 mystery mails
  •  20 price comparison websites
  •  Spendings for promotion in Germany (4 media)
  •  4 social media channels
  •  SERPs and paid search in Google and Bing for 5 search items

Selection of key facts:

  • 4.8 sports are offered by the betting providers
  • Highest quantity of withdrawal and payment options: Bwin
  • Top-performance servicecenter: Bet-at-home
  • Highest amount of ways to contact: Tipico
  • 0.4 relevant press articles per brand per year
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bet365
  • Bet777
  • Bet-at-home
  • Betsafe
  • Bwin
  • Interwetten
  • MORE

Management Summary

Research design

Product

  • Overview products
  • Product range
  • Product features
  • Individualization
  • Innovation

Conditions

  • Overview of conditions
  • Conditions of participation
  • Payment options
  • Maximum winning
  • Odds / bonuses
  • Hotline
  • Additional measures
  • Unique selling proposition

Distribution

  • Overview distribution
  • Distribution Channels
  • Website
  • Comparison websites
  • Ways of contact
  • Servicecenter performance at phone calls
  • Servicecenter performance at online support
  • Special offers

Promotion

  • Overview promotion
  • Website
  • Flyer
  • Customer media
  • Advertisement
  • Search engines
  • Social media and PR marketing
  • Promotion strategy
  • Unique characteristics

Strengths and weaknesses of the providers

Marketing Ranking

  • Product
  • Conditions
  • Distribution
  • Promotion
  • Marketing Mix overall
  • Marketing Mix Ranking

Marketing positioning

List of sources

Contact

Note: Product cover images may vary from those shown
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  • Bet-at-home
  • Bet365
  • Bet777
  • Betsafe
  • Bwin
  • Interwetten
  • Ladbrokes
  • NordicBet
  • Sportingbet
  • Tipico
Note: Product cover images may vary from those shown
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