End User Priorities in Digital Transformation, Latin America, 2019

Gain an Understanding of Top Corporate Objectives & Critical Success Factors

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) in Latin America, specifically: Enterprise Mobility Management, eCommerce/mCommerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Big Data and Analytics’ Omnichannel Marketing, Customer Experience Management, Cyber Security, Internet of Things, Enterprise Content and Business Processes Management, Fintech, and API/CPaaS (Application Programming Interface/Communications Platforms as a Service) Strategy.

Research Scope

• Understand the IT-related challenges organizations face today
• Monitor the status of digital transformation including newer solutions such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), and mCommerce
• Assess the current and future use of business communications technologies
• Evaluate factors that drive investments in communications technologies
• Gauge IT and communications trends
• Appraise available IT budgets

Research Highlights

• Almost half of the responds report that their top business priorities are to improve operational efficiencies and customer experience (CX) and satisfaction.
• Similarly, enhancing CX, improving digital presence, and boosting creativity and innovation are the top 3 IT Drivers.
• The top challenges for IT departments include ensuring network stability/reliability, systems integration, managing multi-vendor solutions, and aligning IT/telecom with business strategies.
• When asked about security, respondents cited misconfiguration, insider threats, and malware as the three main potential threats to their companies.