2. The Amazon Landscape
2.1 Amazon Sales Trends
- Past the $200 Billion Mark yet 20%+ Growth Continues
- Sales: Much More Than Selling Products
- Table Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
- Table Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
- U.S. Net Sales Trends
- Table Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
- U.S. Gross Merchandise Sales Trends
- Table Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
- Will Amazon Have the Most Sales in 2022
- Table Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
- Amazon E-Commerce Sales Versus the Competition
- Table U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
2.2 Amazon Products and Services
- Amazon Products and Services Use Footprint
- Digital Media: Amazon vs. the World
- Table Media Use by Type, 2015-2019 (percent)
- Table Digital Music Service Used by Brand, 2015-2019 (percent)
- Table Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
- Table Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
2.3 Going Toe-to-Toe with Amazon
- Factors Important to Shopping for Products Online
- Table Factors Important to Shopping for Products Online, Ranked by Importance, 2019
2.4 Walmart and Amazon
- Walmart Flexes In-Store Muscle
- Table Walmart In-Store Services Used, 2018 (percent)
- In-Store Services Use: Influence on Other Purchases
- Table Walmart In-Store Purchasers by Retail Category: All Adults vs. Walmart In-Store Services Users, 2018 (percent)
- Walmart Personal Shopper Service: Jetblack
2.5 Trends Shaping the Amazon Landscape
- E-Commerce Continues to Grow Retail Sales Share
- Table Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (billion dollars)
- Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth
- Table E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
- Table E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
- Will Amazon Account for Half of E-Commerce Sales in 2022?
- Table U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
2.6 Delivery and Pick Up Trends
- Home Delivery Still the General Rule
- Table Home Deliveries, 2018 vs. 2019 (percent)
- Amazon's Bread and Butter
- But Amazon Can't Deliver Everything
2.7 Click-and-Collect Enters the Mainstream
- Table Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
- Leading Click-and-Collect Retailers
- Table Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
- Click-and-Collect Incentivizes In-Store Purchasing
- Table Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
- How to Incentivize Click-and-Collect?
2.8 Subscription Services
- Table Subscription Service Users, 2018 vs. 2019 (percent)
- Amazon Way Out Front
- Table Subscription Service Retailer Used Most, 2019 (percent)
- Table Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
2.9 The App Experience
- Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement
- Table Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
- Table Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
- Retailer-Specific Mobile App Use Methods
- Table Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (percent)
- Table Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
- The Amazon App Experience
2.10 All Things Alexa
- "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"?
- Apple Left in the Dust?
- Table Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
- Beyond the Speaker
- Amazon Alexa Skills
- Table Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
- Eye-Popping Opportunity
- Why Not Use Alexa?
- Table Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
- Alexa-Only Deals
2.11 The Amazon Prime User
- Own Prime, Own the World?
- Prime Benefits
- Table Timeline of Key Amazon U.S. Products and Services, 2005-2019
- A Value Wallop
- Surpassing 100 Million Members
- The Power of Prime: Engagement
- Table Amazon Prime Services Used and Considered Most Important, 2019 (percent)
- Table Amazon Prime Members: Products Used, 2019 (percent)
- Table Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)
3. Food Products
3.1 E-Commerce Context
- United States: Sales Trends & Forecast
3.2 Amazon Grocery
3.3 Whole Foods Market
- Amazon and Whole Foods: An Ideal Omni-Channel Grocery Partnership
- Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Demographic, 2019
- Pricing: A Thorny Issue
- Omni-Channel Purchasing and Delivery: Primed for Prime Now
- Table Online Home Delivery, Online Grocery Delivery, and Online Purchasing: Whole Foods Users vs. All Adults, 2017-2019
3.4 Amazon Go, Go, Go
3.5 Online Grocery Usage Trends
- Online Food/Grocery Ordering Usage Trends
- Table Online Food/Grocery Ordering in Last 3 Months, 2014-2019
- Online Grocery Delivery Usage Trends
- Table Online Grocery Delivery Service Usage, by Provider, 2017-2019
3.6 Click-and-Collect and the Amazon Grocery Shopper
- Table Click-and-Collectors, 2018 vs. 2019
- Leading Click-and-Collect Retailers
- Table Click and Pick Up: Store Used for Last Pick Up, 2018 vs. 2019
- Amazon Prime Now
- Table Amazon Prime Now: User Satisfaction Ranking, 2019
- Table Amazon Prime Now: Products Delivered and Delivered Most, by Product Category, 2019
- The Amazon Prime Now App Experience
3.7 Subscribe & Save and the Amazon Grocery Shopper
- Subscribe & Save usage penetration and assortment trends
- Table Amazon Subscribe & Save Usage, By Product Category, 2016-2017 vs. 2019
3.8 Prime Pantry and the Amazon Grocery Shopper
3.9 AmazonFresh and the Amazon Grocery Shopper
- Diminished Focus
- AmazonFresh Pickup still a pilot
3.10 Meal Kits and the Amazon Grocery Shopper
- Why Meals Kits Make Sense for Amazon
- Table Online Food/Grocery Ordering and Online Meal Kit Delivery Service Usage: Amazon Users vs. Non-Amazon Users, 2019
- Table Online Food/Grocery Ordering and Online Meal Kit Delivery Service Usage: Cross-Usage, 2019
- Product Assortment Trends
3.11 Key Competitors: Grocery Strategies
- Well-Positioned
- The Need to Grow SKUs
- Shrinking the Superstore to Provide Convenience
- The Last Mile: In-Home Delivery and Inventory Replenishment
3.12 In Detail: Kroger
- Making Up Lost Ground
- Anything, Anytime, Anywhere
- Omni-Channel Traction
- Righting the Ship
- Expanding Food-Centric Offerings Through Partnerships and Acquisitions
3.13 Top Supermarket/Food Retail Chains: Usage Changes over Time
- Table Top 20 Supermarket/Food Retail Chains, by Usage Penetration, 2015-2019
3.14 Bricks-and-Mortar and Online Grocery Retailer Usage
- Table Groceries Purchased from in Last Three Months and Used Most, by Retailer, 2019
3.15 Supermarket/Food Retail Chains: Amazon Cross-Usage Trends
- Table Share of Supermarket/Food Store Users Who Order from Amazon, by Supermarket/Food Store, 2016 vs. 2019
- Table Share of Amazon Users Who Shop at Supermarket/Food Stores, by Supermarket/Food Store, 2016 vs. 2019
- Table Share of Amazon Users Who Shop at Supermarket/Food Stores, by Supermarket/Food Store, 2016 vs. 2019
3.16 Supermarket/Food Retail Chains: Online Grocery Potential
- Table Top 20 Supermarket/Food Retail Chains: Usage and Online Grocery Usage, 2019
