Malaysia Spirits - Market Assessment and Forecast to 2023
Summary
The Malaysian spirits sector is led by the whiskey category in value terms, while gin & genever category is forecast to register the fastest growth in value terms, during 2018-2023. On-trade is the leading distribution channel for spirits in Malaysia. Glass and bottle is the only pack material and pack type used respectively, in the Malaysian spirits sector in 2018. ‘William Grant & Sons Ltd.’, ‘Pernod Ricard SA’ and ‘The Edrington Group Limited’ are the leading players in the Malaysian spirits sector. Consumption of spirits is higher among males compared to females in Malaysia.
Our Country Profile report on the spirits sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Scope
Reasons to buy
Summary
The Malaysian spirits sector is led by the whiskey category in value terms, while gin & genever category is forecast to register the fastest growth in value terms, during 2018-2023. On-trade is the leading distribution channel for spirits in Malaysia. Glass and bottle is the only pack material and pack type used respectively, in the Malaysian spirits sector in 2018. ‘William Grant & Sons Ltd.’, ‘Pernod Ricard SA’ and ‘The Edrington Group Limited’ are the leading players in the Malaysian spirits sector. Consumption of spirits is higher among males compared to females in Malaysia.
Our Country Profile report on the spirits sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Scope
- The per capita consumption of spirits in Malaysia was lower compared to both global and regional levels in 2018
- The Malaysian consumers prefer value for money products in the spirits sector
- Whiskey is the largest category in value terms in 2018
- Per capita consumption of specialty spirits was higher compared to other spirits categories in Malaysia
- On-trade is the leading distribution channel for spirits in Malaysia in 2018
- William Grant & Sons Ltd. is the leading company in the Malaysian spirits sector
- Glass is the only pack material used in the Malaysian spirits sector
- Older young adults account for the leading share in the consumption of spirits in Malaysia
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Malaysia in the global and regional context
- Malaysia in the global and Asia-Pacific spirits sector
- Malaysia compared to other leading countries in Asia-Pacific
- Per capita consumption and expenditure - Malaysia compared to Asia-Pacific and global levels
- Sector analysis - spirits
- Country snapshot - spirits sector in Malaysia
- Value and volume analysis - spirits sector in Malaysia
- Degree of trading up/down in the Malaysian spirits sector
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: brandy
- Segment analysis (in value terms): brandy
- Segment analysis (in volume terms): brandy
- Category analysis: gin & genever
- Category analysis: liqueurs
- Segment analysis (in value terms): liqueurs
- Segment analysis (in volume terms): liqueurs
- Category analysis: rum
- Segment analysis (in value terms): rum
- Segment analysis (in volume terms): rum
- Category analysis: specialty spirits
- Segment analysis (in value terms): specialty spirits
- Segment analysis (in volume terms): specialty spirits
- Category analysis: tequila & mezcal
- Category analysis: vodka
- Segment analysis (in value terms): vodka
- Segment analysis (in volume terms): vodka
- Category analysis: whiskey
- Segment analysis (in value terms): whiskey
- Segment analysis (in volume terms): whiskey
- Distribution analysis
- Distribution channel share analysis: spirits
- Distribution channel share analysis by category
- Competitive landscape
- Leading companies (in volume terms) in the spirits sector, 2018
- Top 5 companies share by brand (in volume terms) in the spirits sector, 2018
- Brand shares of top five companies (in volume terms) by category, 2018
- Appendix
List of Tables
- Country snapshot - leading value categories
- Country snapshot - fastest growing segments
- Cross category comparison - by value (2013-2023)
- Cross category comparison - by volume (2013-2023)
- Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in milliliters), 2018
- Brandy - value analysis by segment, 2013-2023
- Brandy - volume analysis by segment, 2013-2023
- Liqueurs - value analysis by segment, 2013-2023
- Liqueurs - volume analysis by segment, 2013-2023
- Rum - value analysis by segment, 2013-2023
- Rum - volume analysis by segment, 2013-2023
- Specialty spirits - value analysis by segment, 2013-2023
- Specialty spirits - volume analysis by segment, 2013-2023
- Vodka - value analysis by segment, 2013-2023
- Vodka - volume analysis by segment, 2013-2023
- Whiskey - value analysis by segment, 2013-2023
- Whiskey - volume analysis by segment, 2013-2023
- Change in distribution share, 2013-2018
- Top 5 companies share by brand (in volume terms) in the spirits sector, 2018
- Brand shares of top five companies (in volume terms) by category, 2018
- Key pack materials in the Malaysian spirits sector, percentage share of pack units, 2018
- Key pack types in the Malaysian spirits sector, percentage share of pack units, 2018
- Performance overview (score: 1-100)
- Category data, by segment
- Category data, by on-trade and off-trade
- Per capita consumption (in liters), 2013-2023
- Per capita expenditure, 2013-2023
- Spirits sales distribution in France - by category, 2018
- Brand share (in volume terms) in the spirits sector, 2018
- Brand share (in volume terms) in the spirits sector by category, 2018
- Pack material (in million pack units), 2013-2023
- Pack materials by category (in million pack units), 2018
- Pack type (in million pack units), 2013-2023
- Pack types by category (in million pack units), 2018
- Closure type (in million pack units), 2013-2023
- Closure types by category (in million pack units), 2018
- Primary outer type (in million pack units), 2013-2023
- Primary outer types by category (in million pack units), 2018
- Real GDP and annual growth (%), 2014-2022
- Nominal GDP and annual growth (%), 2014-2022
- Consumer price inflation (%), 2014-2022
- Employed people and unemployment rate (%), 2014-2022
- Nominal household final consumption expenditure and annual growth (%), 2014-2022
- Population and annual growth (%), 2014-2022
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2013-2023
List of Figures
- Value and volume share of Malaysia in the global and Asia-Pacific spirits sector, 2018-2023
- Malaysia compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Malaysia, Asia-Pacific, and global, 2013-2023
- PCE comparison - Malaysia, Asia-Pacific, and global, 2013-2023
- Market size and growth analysis by value and volume, spirits sector, 2013-2023
- Extent to which consumers are trading up or down in the spirits sector
- Cross category comparison - by value growth rate (2013-2023)
- Change in category share (in value terms), 2018-2023
- Cross category comparison - by volume growth rate (2013-2023)
- Change in category share (in volume terms), 2018-2023
- Market size and growth analysis by value and volume, brandy category, 2013-2023
- Market size and growth analysis by value and volume, gin & genever category , 2013-2023
- Market size and growth analysis by value and volume, liqueurs category, 2013-2023
- Market size and growth analysis by value and volume, rum category, 2013-2023
- Market size and growth analysis by value and volume, specialty spirits category , 2013-2023
- Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023
- Market size and growth analysis by value and volume, vodka category, 2013-2023
- Market size and growth analysis by value and volume, whiskey category, 2013-2023
- Share of key distribution channels, 2018 - spirits
- Key distribution channel share by category, 2018
- Leading brands (in volume terms) in the spirits sector, 2018
- Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018
- Annual growth rate by key pack material, 2013-2023
- Use of pack material by category (in pack units), 2018
- Annual growth rate by key pack type, 2013-2023
- Use of pack type by category (in pack units), 2018
- Key closure types in the Malaysian spirits sector, percentage share of pack units, 2018
- Annual growth rate by key closure type, 2013-2023
- Use of closure type by category (in pack units), 2018
- Key primary outer types in the Malaysian spirits sector, percentage share of pack units, 2018
- Annual growth rate by key primary outer type, 2013-2023
- Use of primary outer type by category (in pack units), 2018
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- William Grant & Sons Ltd.
- Bacardi Limited
- Diageo plc
- The Edrington Group Limited
- Pernod Ricard SA
- Bozeman Spirits LLC
- Amigo Pop
- Benison & Co.Ltd.
- Remy Coitreau Group
- Duncan
- Gilbey (Malaysia) Sdn Bhd
