Opportunities in the Eastern Europe Haircare Sector

The global haircare sector was valued at US$92,210.4 million in 2020. Over the forecast period, the global haircare sector is expected to grow at a CAGR of 0.23% to reach US$93,265.7 million by 2025. Eastern Europe accounted for a value share of 4.3% in the global haircare sector with value sales of US$3,959.3 million, in 2020. Based on the relative performance of countries on multiple metrics, Poland, Russia, Romania, and Ukraine were shortlisted as high-potential countries, primarily due to the large haircare sector size, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Eastern Europe haircare sector accounted for a volume share of 66.2% in 2020, of which Henkel AG & Co. KGaA held a share of 18.9%, with presence in all categories. It was followed by L'Oréal S.A. (17.5%), Procter & Gamble (14%), Unilever (10.1%), and Coty, Inc. (5.7%). Private labels held a 2.3% volume share of overall sales in 2020. Hypermarkets & supermarkets was the leading distribution channel in the Eastern Europe haircare sector, with a volume share of 23.4% in 2020. Rigid plastics was the most widely used pack material, accounting for 68.7% share in 2020.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe haircare sector, analyzing data from 21 countries in the region. It includes analysis on the following:

• Market Environment: Includes sector size, market size, and growth analysis by category
• High-potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Eastern Europe region. It also provides Risk-Reward analysis of four countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries
• Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
• Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region
• Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe haircare sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, health & beauty stores, chemists/pharmacies and others, which includes department stores, e-retailers, direct sellers, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
• Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe haircare sector

Reasons to Buy this Report

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates