Category Packaging Opportunities: Healthcare, Hygiene, and Toiletries

Category Packaging Opportunities: Healthcare, Hygiene, and Toiletries

Summary

Manufacturers are constantly looking for new packaging solutions not only to make life easier for consumers, but also to respond to current trends or social needs, which is key for a brand hoping to make a successful product launch and to increase the number of potential buyers.

Many consumers say that their choices of products are often influenced by how ethical, environmentally friendly, or socially responsible the product is. Healthcare, hygiene, and toiletries manufacturers can respond to this trend through either packaging design or the choice of packaging material, backed by a statement on company values. The way a product looks is also important for busy consumers, who very often perceive judge offerings through a quick look at the pack that should instantly deliver the product 'story.' Practical aspects, such as easy dosing or a secure closure, are always important as well as an appealing design that attracts attention.

Packaging innovations for healthcare, hygiene, and toiletries adjust to consumer needs in order to bring new product launches ahead of competitors, maximizing potential sales. Neat, single-use packs containing hygienically sealed products win consumer trust and are easy to take anywhere. Natural-looking packaging is on the rise as well as biodegradable materials, following recent attempts to reduce the amount of plastics released into the environment. Minimalist decoration but also cute and personalized gift-ready solutions have also been applied for such 'utilitarian' categories.

'Category Packaging Opportunities: Healthcare, Hygiene, and Toiletries' explores new packaging formats and value-added features in the healthcare, hygiene, and toiletries categories, using examples.

Key questions answered -

• What drives packaging innovations in healthcare, hygiene and toiletries?
• What notable new formats and value-added features have been introduced in these categories in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can healthcare, hygiene and toiletries products manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Packaging innovations for healthcare, hygiene, and toiletries adjust to consumer needs in order to bring new product launches ahead of competitors, maximizing potential sales.
• Neat, single-use packs containing hygienically sealed products win consumer trust and are easy to take anywhere. Natural-looking packaging is on the rise as well as biodegradable materials, following recent attempts to reduce the amount of plastics released into the environment. Minimalist decoration but also cute and personalized gift-ready solutions have also been applied for such 'utilitarian' categories.

Reasons to buy

• Use the Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.