The US Kids Food and Beverage Market are expected to reach US$ 72.41 Billion by 2028, according to the report. Food marketing undoubtedly plays a substantial role in the alarming rates of obesity and diet-related diseases prevalent among children. Parents in the United States are becoming increasingly proactive about their health and wellness, while simultaneously witnessing the emergence of convenient products catering to those who take a more passive approach to their well-being. The United States kids' food industry is a multi-billion dollar market that caters to the dietary preferences and needs of children.
Companies develop and market a wide range of food products specifically targeted at children, including snacks, breakfast cereals, beverages, and ready-to-eat meals. This industry is characterized by creative packaging, attractive branding and strategic advertising campaigns aimed at capturing the attention of young consumers. However, concerns have been raised about the nutritional quality of many kids' food products, as they often contain high levels of added sugars, unhealthy fats, and artificial ingredients. Efforts are underway to promote healthier options and provide transparent labelling to empower parents in making informed choices for their children's nutrition.
Parental health consciousness drives demand for healthier kids' food, prioritizing low sugar, salt, and additives while emphasizing wholesome ingredients. This trend aims to cultivate better dietary habits and ensure children's well-being with nutritious choices.
The U.S. kid’s food industry sees a rise in allergen-friendly, gluten-free options for children with specific dietary needs. Additionally, sustainability and eco-friendly practices gain momentum, with a focus on organic and locally sourced ingredients.
In March 2023, the U.S. Department of Agriculture took significant steps to enhance school meal programs. They allocated US$ 50 Million in grants to foster collaboration between schools, food producers, and suppliers in creating nutritious and appealing meals for children. An additional US$10 million in grants was announced to expand nutrition education in schools. Furthermore, a proposed regulatory change was introduced, aiming to offer more schools the opportunity to provide healthy meals to all students without cost. These actions demonstrate the government's commitment to improving access to nutritious meals and promoting the overall well-being of students. Based on analysis, the United States Kids Food and Beverages Market was valued at US$ 49.91 Billion in the year 2022.
Yogurt-based drinks and dairy-based smoothies are experiencing rapid growth in the United States Kids Food & Beverage industry. With their combination of convenience, delicious flavors, and perceived health benefits, these products have become a popular choice among children. The market is witnessing an increasing demand for on-the-go yogurt drinks and dairy-based smoothies, offering a refreshing and nutritious option for kids to enjoy. This dynamic growth highlights the evolving preferences and changing consumption patterns in the children's food and beverage market.
Companies develop and market a wide range of food products specifically targeted at children, including snacks, breakfast cereals, beverages, and ready-to-eat meals. This industry is characterized by creative packaging, attractive branding and strategic advertising campaigns aimed at capturing the attention of young consumers. However, concerns have been raised about the nutritional quality of many kids' food products, as they often contain high levels of added sugars, unhealthy fats, and artificial ingredients. Efforts are underway to promote healthier options and provide transparent labelling to empower parents in making informed choices for their children's nutrition.
Children's Food & Beverage Industry in the United States is projected to experience significant growth, with a compound annual growth rate of 6.40% between 2023 and 2028.
The United States kids' food industry is witnessing several growing trends that are shaping the market and influencing the choices available to children and their parents.Parental health consciousness drives demand for healthier kids' food, prioritizing low sugar, salt, and additives while emphasizing wholesome ingredients. This trend aims to cultivate better dietary habits and ensure children's well-being with nutritious choices.
The U.S. kid’s food industry sees a rise in allergen-friendly, gluten-free options for children with specific dietary needs. Additionally, sustainability and eco-friendly practices gain momentum, with a focus on organic and locally sourced ingredients.
Convenience fuels demand for nutritious on-the-go snacks and meals in the United States kids' food industry.
United States Digital platforms assist parents in making informed choices by providing access to information, reviews, and recommendations for kids' food.In March 2023, the U.S. Department of Agriculture took significant steps to enhance school meal programs. They allocated US$ 50 Million in grants to foster collaboration between schools, food producers, and suppliers in creating nutritious and appealing meals for children. An additional US$10 million in grants was announced to expand nutrition education in schools. Furthermore, a proposed regulatory change was introduced, aiming to offer more schools the opportunity to provide healthy meals to all students without cost. These actions demonstrate the government's commitment to improving access to nutritious meals and promoting the overall well-being of students. Based on analysis, the United States Kids Food and Beverages Market was valued at US$ 49.91 Billion in the year 2022.
With its versatility, appealing flavors, and perceived health benefits, yogurt has become a staple in children's diets
By Product, United States Kids Food & Beverage is divided into Juice/Fruit Drink & Aseptic (Boxes and Pouches), Juice/Fruit Drink & Other (Bottles, Cans, & Cartons etc.), Cheese, Yogurt (Cups, Tubes & etc.), Yogurt (Drinks/Dairy based Smoothies), Ice Cream/ Novelties, Chips/Crackers, Fruit Chews/Gummies and Others. Yogurt, in its various forms such as cups, tubes, and pouches, dominates the market in the United States Kids Food & Beverage industry. Renowned for its delicious taste and nutritional benefits yogurt appeals to both parents and children. The market offers an extensive range of flavors, textures, and added ingredients specifically tailored to kids' preferences. The convenience of portable packaging, along with yogurt's reputation as a healthy snack or meal option, contributes to its significant market presence in the children's food and beverage industry.Yogurt-based drinks and dairy-based smoothies are experiencing rapid growth in the United States Kids Food & Beverage industry. With their combination of convenience, delicious flavors, and perceived health benefits, these products have become a popular choice among children. The market is witnessing an increasing demand for on-the-go yogurt drinks and dairy-based smoothies, offering a refreshing and nutritious option for kids to enjoy. This dynamic growth highlights the evolving preferences and changing consumption patterns in the children's food and beverage market.
Growth of dairy products in the kids' food and beverage industry reflects the enduring popularity and importance of these nutritious offerings in children's diets
By Product Category, United States Kids Food & Beverage is segmented into Beverage, Cereal, Dairy Products, Frozen Foods, Meals, Shelf-Stable, Snacks, Salty and Sweet and Others. Dairy products have emerged as the fastest-growing segment within the United States Kids Food & Beverage industry. With their essential nutrients and role in supporting children's growth and development, dairy products have gained significant popularity among parents. The market offers a diverse range of dairy-based options, including milk, cheese, yogurt, and flavoured milk drinks, tailored to meet kids' preferences and nutritional needs. The increasing focus on and fortified dairy products further contributes to the growth of this segment. The rise in demand for wholesome and nutritious dairy products underscores their importance in the children's food and beverage market.Competitive Landscape
Key players in the United States Kids Food & Beverage industry include Conagra Brands Inc, PepsiCo Inc, The Kellogg Company, Campbell Soup Company, General Mills Inc, and Nestle S.A. These companies have a significant presence and contribute to shaping the market with their diverse range of products catering to children's preferences and nutritional needs.Report Scope
This report provides a complete analysis of the United States Children Food & Beverage Industry.Product Category - United States Kids Food and Beverage Market
- Beverage
- Cereal
- Dairy Products
- Frozen Foods
- Meals, Shelf-Stable
- Snacks, Salty and Sweet
- Others
Products - United States Kids Food and Beverage Market
- Juice/Fruit Drink, Aseptic (Boxes and Pouches)
- Juice/Fruit Drink, Other (Bottles, Cans, Cartons etc.)
- Cheese
- Yogurt (Cups,Tubes etc.)
- Yogurt (Drinks/Dairy based Smoothies)
- Ice Cream/ Novelties
- Chips/Crackers
- Fruit Chews/Gummies
- Others
Company Insights:
- Overviews
- Recent Developments
- Revenues
Company Analysis:
- Conagra Brands Inc
- PepsiCo Inc
- The Kellogg Company
- Campbell Soup Company
- General Mills Inc
- Nestle S.A.
Table of Contents
1. Introduction2. Research Methodology3. Executive Summary5. United States Kids Food & Beverage Market
4. Market Dynamics
6. Market Share - United States Kids Food & Beverage
7. Products - United States Kids Food and Beverage Market
8. Product Category - United States Kids Food and Beverage Market
9. Porter’s Five Forces Analysis - Global Smart Parking Market
10. SWOT Analysis-Global Smart Parking Market
11. Companies Covered
List of Figures
List of Tables
Companies Mentioned
- Conagra Brands Inc.
- PepsiCo Inc.
- The Kellogg Company
- Campbell Soup Company
- General Mills Inc.
- Nestle SA
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | June 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 49.91 Billion |
| Forecasted Market Value ( USD | $ 72.41 Billion |
| Compound Annual Growth Rate | 6.4% |
| Regions Covered | United States |
| No. of Companies Mentioned | 6 |
