The teeth whitening market is expected to grow from US$ 6,645.77 million in 2022 to US$ 8,556.57 million by 2028.
The report provides the trends prevailing in the global teeth whitening market and the factors driving and restraining the market.
The rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products are driving the global teeth whitening market growth. Further, increasing online purchasing, rising healthcare expenditure, and advancements in dental techniques are likely to boost the market growth in the coming years.
Teeth whitening is one of the most popular cosmetic dental treatments that offer a quick, noninvasive, and affordable way to improve a smile. Three available prominent teeth whitening options are based on different peroxide concentrations and applications. Namely, the options are in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public demands whiter, more perfect smiles; many teeth whitening options have been made available in response. These include at-home products such as toothpaste, gels, and films and in-office systems that use products containing highly concentrated bleaching agents under professional supervision. Teeth whitening treatments are considered safe when procedures are followed as directed. Laser teeth whitening, also known as power teeth whitening, is another type of teeth whitening system that a dentist can offer. A whitening product is smeared on the teeth and then exposed to light or laser to activate the whitening. Laser whitening takes about an hour. Teeth whitening is not permanent as it varies from person to person. The whitening effect will not last as long if someone smokes or drinks beverages regularly, as these might stain the teeth. A few risks associated with tooth whitening include roughening and softening of the tooth surface, increased potential for demineralization, degradation of tooth restorations, and unacceptable color change.
Oral and dental hygiene is essential to avoid oral diseases. Good oral health can be achieved by maintaining good habits and hygiene. The rising rate of teeth discoloration and other dental care issues such as bad breath, tooth decay and gum disease, extrinsic and intrinsic dental stains, dental caries, malocclusion, and others are affecting people globally. Teeth discoloration can occur due to surface stains or changes in tooth material.
To increase awareness about oral hygiene and teeth whitening, many private and government organizations conduct conferences, surveys, and programs globally to decrease the risks of oral diseases. For instance, the “International Conference on Cosmetic Dentistry and Teeth Whitening” was held in Oslo, Norway, in June 2020. The conference aimed at exchanging and sharing research results on several aspects of cosmetic dentistry and teeth whitening. Thus, the growing awareness of oral hygiene is expected to offer growth opportunities for the global teeth whitening market.
Before the onset of the COVID-19 pandemic, the global teeth whitening market grew steadily. The COVID-19 outbreak severely affected several markets, such as medical systems, in various regions. The pandemic had significantly impacted the global teeth whitening market. The COVID-19 pandemic had spotlighted the focus on personal hygiene and home dental aesthetics. The pandemic increased the market growth in the recent past and is expected to follow a similar trend over the forecast period. Moreover, studies conducted by Colgate-Palmolive suggest that certain oral care products may play a role in temporarily reducing the amount of SARS-CoV-2, the virus that causes COVID-19, in the mouth. Laboratory tests found that certain toothpaste types containing zinc, stannous fluoride, amine fluoride, and mouthwashes containing cetylpyridinium chloride (CPC), hydrogen peroxide, and chlorhexidine, or stannous fluoride/amine fluoride neutralized the virus by more than 99%. According to SmileDirectClub, a company that sells clear aligners and teeth whitening kits, in 2021, there was a 47% increase in teeth whitening and a similar rise in teeth straightening. SmileDirectClub Inc. had planned to expand its whitening product line with its new fast-dissolving Whitening Strips in January 2022.
Before the pandemic situation, the teeth whitening market grew at a steady rate. The COVID-19 outbreak severely affected medical systems in various regions across the world. The global impacts of the outbreak are being felt across several markets. The COVID-19 pandemic had significantly impacted the teeth whitening market. The COVID-19 pandemic had spotlighted the increased focus on personal hygiene and home dental aesthetics. The crisis situation increased the market growth exponentially in the recent past and is expected to follow a similar trend over the forecast period. Studies conducted by Colgate-Palmolive suggest certain oral care products may play a role in temporarily reducing the amount of SARS-CoV-2, the virus that causes COVID-19 in the mouth. Laboratory tests found certain toothpaste types containing zinc, stannous fluoride, amine fluoride, and mouthwashes containing cetylpyridinium chloride (CPC), hydrogen peroxide, and chlorhexidine, or stannous fluoride/amine fluoride neutralized the virus by more than 99%. According to SmileDirectClub, a company that sells clear aligners and teeth whitening kits, in 2021, there was a 47 percent increase in teeth whitening and a similar rise in teeth straightening. SmileDirectClub Inc. had planned to expand its whitening product line with its new fast-dissolving Whitening Strips in January 2022.
The global teeth whitening market is bifurcated into product and distribution channel. Based on product, the global teeth whitening market is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and others. The whitening toothpaste segment is expected to dominate the market due to its ease of accessibility, convenience, and less expensive alternative to other teeth whitening products.
Based on the distribution channel, the global teeth whitening market is bifurcated into offline and online. The offline segment held a larger market share in 2022., and is also expected to dominate during the forecast period.
A few of the vital primary and secondary sources included in the report are the Food and Drug Administration, World Health Organization (WHO), American Academy of Cosmetic Dentistry, and American Academy of Pediatric Dentistry, American Dental Association.
The report provides the trends prevailing in the global teeth whitening market and the factors driving and restraining the market.
The rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products are driving the global teeth whitening market growth. Further, increasing online purchasing, rising healthcare expenditure, and advancements in dental techniques are likely to boost the market growth in the coming years.
Teeth whitening is one of the most popular cosmetic dental treatments that offer a quick, noninvasive, and affordable way to improve a smile. Three available prominent teeth whitening options are based on different peroxide concentrations and applications. Namely, the options are in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public demands whiter, more perfect smiles; many teeth whitening options have been made available in response. These include at-home products such as toothpaste, gels, and films and in-office systems that use products containing highly concentrated bleaching agents under professional supervision. Teeth whitening treatments are considered safe when procedures are followed as directed. Laser teeth whitening, also known as power teeth whitening, is another type of teeth whitening system that a dentist can offer. A whitening product is smeared on the teeth and then exposed to light or laser to activate the whitening. Laser whitening takes about an hour. Teeth whitening is not permanent as it varies from person to person. The whitening effect will not last as long if someone smokes or drinks beverages regularly, as these might stain the teeth. A few risks associated with tooth whitening include roughening and softening of the tooth surface, increased potential for demineralization, degradation of tooth restorations, and unacceptable color change.
Oral and dental hygiene is essential to avoid oral diseases. Good oral health can be achieved by maintaining good habits and hygiene. The rising rate of teeth discoloration and other dental care issues such as bad breath, tooth decay and gum disease, extrinsic and intrinsic dental stains, dental caries, malocclusion, and others are affecting people globally. Teeth discoloration can occur due to surface stains or changes in tooth material.
To increase awareness about oral hygiene and teeth whitening, many private and government organizations conduct conferences, surveys, and programs globally to decrease the risks of oral diseases. For instance, the “International Conference on Cosmetic Dentistry and Teeth Whitening” was held in Oslo, Norway, in June 2020. The conference aimed at exchanging and sharing research results on several aspects of cosmetic dentistry and teeth whitening. Thus, the growing awareness of oral hygiene is expected to offer growth opportunities for the global teeth whitening market.
Before the onset of the COVID-19 pandemic, the global teeth whitening market grew steadily. The COVID-19 outbreak severely affected several markets, such as medical systems, in various regions. The pandemic had significantly impacted the global teeth whitening market. The COVID-19 pandemic had spotlighted the focus on personal hygiene and home dental aesthetics. The pandemic increased the market growth in the recent past and is expected to follow a similar trend over the forecast period. Moreover, studies conducted by Colgate-Palmolive suggest that certain oral care products may play a role in temporarily reducing the amount of SARS-CoV-2, the virus that causes COVID-19, in the mouth. Laboratory tests found that certain toothpaste types containing zinc, stannous fluoride, amine fluoride, and mouthwashes containing cetylpyridinium chloride (CPC), hydrogen peroxide, and chlorhexidine, or stannous fluoride/amine fluoride neutralized the virus by more than 99%. According to SmileDirectClub, a company that sells clear aligners and teeth whitening kits, in 2021, there was a 47% increase in teeth whitening and a similar rise in teeth straightening. SmileDirectClub Inc. had planned to expand its whitening product line with its new fast-dissolving Whitening Strips in January 2022.
Before the pandemic situation, the teeth whitening market grew at a steady rate. The COVID-19 outbreak severely affected medical systems in various regions across the world. The global impacts of the outbreak are being felt across several markets. The COVID-19 pandemic had significantly impacted the teeth whitening market. The COVID-19 pandemic had spotlighted the increased focus on personal hygiene and home dental aesthetics. The crisis situation increased the market growth exponentially in the recent past and is expected to follow a similar trend over the forecast period. Studies conducted by Colgate-Palmolive suggest certain oral care products may play a role in temporarily reducing the amount of SARS-CoV-2, the virus that causes COVID-19 in the mouth. Laboratory tests found certain toothpaste types containing zinc, stannous fluoride, amine fluoride, and mouthwashes containing cetylpyridinium chloride (CPC), hydrogen peroxide, and chlorhexidine, or stannous fluoride/amine fluoride neutralized the virus by more than 99%. According to SmileDirectClub, a company that sells clear aligners and teeth whitening kits, in 2021, there was a 47 percent increase in teeth whitening and a similar rise in teeth straightening. SmileDirectClub Inc. had planned to expand its whitening product line with its new fast-dissolving Whitening Strips in January 2022.
The global teeth whitening market is bifurcated into product and distribution channel. Based on product, the global teeth whitening market is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and others. The whitening toothpaste segment is expected to dominate the market due to its ease of accessibility, convenience, and less expensive alternative to other teeth whitening products.
Based on the distribution channel, the global teeth whitening market is bifurcated into offline and online. The offline segment held a larger market share in 2022., and is also expected to dominate during the forecast period.
A few of the vital primary and secondary sources included in the report are the Food and Drug Administration, World Health Organization (WHO), American Academy of Cosmetic Dentistry, and American Academy of Pediatric Dentistry, American Dental Association.
Table of Contents
1. Introduction1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 Global Teeth Whitening Market - By Product
1.3.2 Global Teeth Whitening Market - By Distribution Channel
2. Teeth Whitening Market - Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Teeth Whitening - Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Teeth Whitening Market in North America: PEST Analysis
4.2.2 Teeth Whitening Market in Europe: PEST Analysis
4.2.3 Teeth Whitening Market in Asia Pacific: PEST Analysis
4.2.4 Teeth Whitening Market in Middle East & Africa: PEST Analysis
4.2.5 Teeth Whitening Market in South & Central America: PEST Analysis
4.3 Expert Opinion
5. Global Teeth Whitening Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness for Oral Hygiene
5.1.2 Increased Adoption of Home Teeth Whitening Kits
5.1.3 Technological Advancements in Teeth Whitening Products
5.2 Market Restraint
5.2.1 Side Effects of Teeth Whitening
5.3 Market Opportunity
5.3.1 Increasing Online Purchasing
5.4 Future Trend
5.4.1 Boom in Cosmetic Dentistry
5.5 Impact Analysis
6. Teeth Whitening Market - Global Analysis
6.1 Global Teeth Whitening Market Revenue Forecasts And Analysis
6.2 Global Teeth Whitening Market, By Geography - Forecasts And Analysis
6.3 Positioning Of Key Players
6.3.1 Colgate-Palmolive Company
6.3.2 Procter & Gamble
6.4 Brand Market Share (2020 vs. 2018 and expected sales by 2028) and Percentage to Last Year (2021)- United States
6.4.1 Non-Hydrogen Peroxide Brands vs. Hydrogen Peroxide Brands- United States
6.4.1.1 Hydrogen Peroxide Brands
6.4.1.2 Non-Hydrogen Peroxide Brands
7. Teeth Whitening Market Analysis And Forecasts To 2028 Product
7.1 Overview
7.2 Global Teeth Whitening Market Share By Product 2022 & 2028 (%)
7.3 Whitening Toothpaste
7.3.1 Overview
7.3.2 Global Whitening Toothpaste Market Revenue and Forecast to 2028 (US$ Mn)
7.4 Whitening Gels and Strips
7.4.1 Overview
7.4.2 Global Whitening Gels and Strips Market Revenue and Forecast to 2028 (US$ Mn)
7.5 White Light Teeth Whitening Device
7.5.1 Overview
7.5.2 Global White Light Teeth Whitening Device Market Revenue and Forecast to 2028 (US$ Mn)
7.6 Others
7.6.1 Overview
7.6.2 Global Others Market Revenue and Forecast to 2028 (US$ Mn)
8. Teeth Whitening Market Analysis And Forecasts To 2028 Distribution Channel
8.1 Overview
8.2 Global Teeth Whitening Market Share By Distribution Channel 2022 & 2028 (%)
8.3 Offline
8.3.1 Overview
8.3.2 Global Offline Market Revenue and Forecast to 2028 (US$ Mn)
8.3.3 Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
8.4 Online
8.4.1 Overview
8.4.2 Global Online Market Revenue and Forecast to 2028 (US$ Mn)
8.4.3 Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
9. Teeth Whitening Market Revenue And Forecasts To 2028 Regional Analysis
9.1 United States Teeth Whitening Market Revenue and Forecasts To 2028
9.1.1 Overview
9.1.1.1 US Teeth Whitening Market Revenue and Forecasts to 2028 (US$ Mn)
9.1.1.2 US Teeth Whitening Market Revenue and Forecasts to 2028, By Product (US$ Mn)
9.1.1.3 US Teeth Whitening Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Mn)
9.1.1.3.1 US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
9.1.1.3.2 US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
10. Impact of COVID-19 Pandemic on Global Teeth Whitening Market
10.1 North America: Impact Assessment of COVID-19 Pandemic
10.2 Europe: Impact Assessment of COVID-19 Pandemic
10.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
10.4 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
10.5 South & Central America: Impact Assessment of COVID-19 Pandemic
11. Teeth Whitening Market - Industry Landscape
11.1 Overview
11.2 Growth Strategies in the Teeth Whitening Market
11.3 Organic Growth Strategies
11.3.1 Overview
11.3.1.1 Recent Organic Developments By Players In The Teeth Whitening Market
11.4 Inorganic Growth Strategies
11.4.1 Overview
11.4.1.1 Recent Inorganic Developments By Players In The Teeth Whitening Market
12. Teeth Whitening Market - Key Company Profiles
12.1 Brodie & Stone
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Financial Overview
12.1.4 Product Portfolio
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Johnson & Johnson Services, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Financial Overview
12.2.4 Product Portfolio
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Colgate-Palmolive Company
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Financial Information
12.3.4 Product Portfolio
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Procter & Gamble
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Financial Information
12.4.4 Product Portfolio
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Unilever
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Financial Overview
12.5.4 Product Portfolio
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 GlaxoSmithKline plc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Financial Overview
12.6.4 Product Portfolio
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 CCA Industries
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Financial Overview
12.7.4 Product Portfolio
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Supersmile
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Financial Overview
12.8.4 Product Portfolio
12.8.5 SWOT ANALYSIS
12.8.6 Key Developments
12.9 Henkel
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Financial Overview
12.9.4 Product Portfolio
12.9.5 SWOT ANALYSIS
12.9.6 Key Developments
12.10 Church & Dwight Co., Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Financial Information
12.10.4 Product Portfolio
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About the Publisher
13.2 Glossary of Terms
List of Tables
Table 1. Brand Market Share By 2018
Table 2. Brand Market Share By 2020
Table 3. Brand Market Share By 2021
Table 4. Brand Market Share By 2028
Table 5. Hydrogen Peroxide Brand Market Share By 2018
Table 6. Hydrogen Peroxide Brand Market Share By 2020
Table 7. Hydrogen Peroxide Brand Market Share By 2021
Table 8. Hydrogen Peroxide Brand Market Share By 2028
Table 9. Non-Hydrogen Peroxide Brand Market Share By 2018
Table 10. Non-Hydrogen Peroxide Brand Market Share By 2020
Table 11. Non-Hydrogen Peroxide Brand Market Share By 2021
Table 12. Non-Hydrogen Peroxide Brand Market Share By 2028
Table 13. Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
Table 14. Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
Table 15. US Teeth Whitening Market Revenue and Forecasts To 2028, By Product (US$ Mn)
Table 16. US Teeth Whitening Market Revenue and Forecasts To 2028, By Distribution Channel (US$ Mn)
Table 17. US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
Table 18. US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
Table 19. Recent Organic Developments in the Teeth Whitening Market
Table 20. Recent Inorganic Developments By Players In The Teeth Whitening Market
Table 21. Glossary of Terms, Teeth Whitening Market
List of Figures
Figure 1. Teeth Whitening Market Segmentation
Figure 2. Teeth Whitening Segmentation, By Region
Figure 3. Global and United States Teeth Whitening Market Overview
Figure 4. Whitening Toothpaste Segment Held Largest Share Of Product Segment In Teeth Whitening Market
Figure 5. Asia Pacific Region Is Expected to Show Remarkable Growth During the Forecast Period
Figure 6. Global Teeth Whitening Market, By Geography (US$ Mn)
Figure 7. Global Teeth Whitening Market, Industry Landscape
Figure 8. Teeth Whitening Market North America: PEST Analysis
Figure 9. Teeth Whitening Market Europe: PEST Analysis
Figure 10. Teeth Whitening Market Asia Pacific: PEST Analysis
Figure 11. Teeth Whitening Market Middle East & Africa: PEST Analysis
Figure 12. Teeth Whitening Market South & Central America: PEST Analysis
Figure 13. Teeth Whitening Market Impact Analysis Of Driver And Restraints
Figure 14. Global Teeth Whitening Market - Revenue Forecasts And Analysis - 2022- 2028
Figure 15. Global Teeth Whitening Market - By Geography Forecasts And Analysis - 2022- 2028
Figure 16. Market Positioning Of Key Player In Global Teeth Whitening Market
Figure 17. Global Teeth Whitening Market Share By Product 2022 & 2028 (%)
Figure 18. Global Whitening Toothpaste Market Revenue And Forecast To 2028 (US$ Mn)
Figure 19. Global Whitening Gels and Strips Market Revenue and Forecast To 2028 (Us$ Mn)
Figure 20. Global White Light Teeth Whitening Device Market Revenue And Forecast To 2028 (US$ Mn)
Figure 21. Global White Light Teeth Whitening Device Market Revenue And Forecast To 2028 (Us$ Mn)
Figure 22. Global Teeth Whitening Market Share By Distribution Channel 2022 & 2028 (%)
Figure 23. Global Offline Market Revenue And Forecast To 2028 (US$ Mn)
Figure 24. Global Online Market Revenue And Forecast To 2028 (US$ Mn)
Figure 25. US Teeth Whitening Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 26. Impact of COVID-19 Pandemic in North American Country Markets
Figure 27. Impact of COVID-19 Pandemic in European Country Markets
Figure 28. Impact of COVID-19 Pandemic in Asia Pacific Country Markets
Figure 29. Impact of COVID-19 Pandemic in Middle East & Africa Country Markets
Figure 30. Impact of COVID-19 Pandemic in South & Central America Country Markets
Figure 31. Growth Strategies in the Teeth Whitening Market
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Brodie & Stone
- Johnson & Johnson Services, Inc.
- Colgate-Palmolive Company
- Procter & Gamble
- Unilever
- GlaxoSmithKline plc
- CCA Industries
- Supersmile
- Henkel
- Church & Dwight Co., Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 95 |
| Published | June 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 6645.77 Million |
| Forecasted Market Value ( USD | $ 8556.57 Million |
| Compound Annual Growth Rate | 4.3% |
| Regions Covered | Global |
