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Sources of Free or Low Cost Advice on College/University Marketing

  • ID: 4877002
  • Report
  • December 2019
  • Region: Global
  • 50 Pages
  • Primary Research Group
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This 50-page report presents data and commentary from 25 colleges in North American about their use of free and low-cost advice on college marketing from blog, listservs, newsletters, trade associations, social media platforms, video platforms, and other sources. 

The study focuses particularly on their use of social media such as Facebook and Instagram among others, and video sites such as YouTube and Vimeo In addition, survey participants relate their favored information and advice sources for issues related to digital marketing, public relations, retention, and other areas. Survey participants also specify their favored newsletters, conferences, and other resources on college marketing. The purpose of the report is to help college marketing executives understand where their peers are going for their marketing and related information.

  • Data in the report is broken out by college size and type, by the level of tuition, and for public and private colleges and universities.  Open-ended question comments are broken out by college type or Carnegie class. 
  • Just a few of this report’s many finding is that:
  • 24% of those sampled had found useful college marketing videos on Vimeo.
  • 20% said that viewing other colleges' websites significantly influenced their own college marketing efforts.
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1. PARTICIPANTS LIST  

  • Characteristics of the Sample  

2. SUMMARY OF MAIN FINDINGS  

  • Use of YouTube for College Marketing Advice    
  • Use of Vimeo for College Marketing Advice    
  • Use of Facebook for College Marketing Advice    
  • Use of Instagram for College Marketing Advice    
  • How Social Media and Video Channels are Used    
  • College Role Models    
  • The Extent of Influence of Lessons and Examples of Other Colleges on College Marketing    
  • Units of the College Involved in the Marketing Effort    
  • Ranking of Sources of Free or Low-Cost Advice on College Marketing    
  • Favorite Sources of Advice on College Digital Marketing    
  • Favorite Information Sources on Retention Issues    
  • Favorite Information Sources on Using the College Website for Marketing    
  • Favorite Information Resources on Public Relations    

List of Tables

Table 1.1.1 Have you ever used or assigned to use tutorial videos or other information vehicles from YouTube to perform your job better or better reach departmental objectives?    
Table 1.1.2 Have you ever used or assigned to use tutorial videos or other information vehicles from YouTube to perform your job better or better reach departmental objectives? Broken out by public or private status    
Table 1.1.3 Have you ever used or assigned to use tutorial videos or other information vehicles from YouTube to perform your job better or better reach departmental objectives? Broken out by tuition, $    
Table 1.1.4 Have you ever used or assigned to use tutorial videos or other information vehicles from YouTube to perform your job better or better reach departmental objectives? Broken out by enrollment    
Table 1.1.5 Have you ever used or assigned to use tutorial videos or other information vehicles from YouTube to perform your job better or better reach departmental objectives? Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 1.2.1 Have you ever used or assigned to use tutorial videos or other information vehicles from Vimeo to perform your job better or better reach departmental objectives?    
Table 1.2.2 Have you ever used or assigned to use tutorial videos or other information vehicles from Vimeo to perform your job better or better reach departmental objectives? Broken out by public or private status    
Table 1.2.3 Have you ever used or assigned to use tutorial videos or other information vehicles from Vimeo to perform your job better or better reach departmental objectives? Broken out by tuition, $    
Table 1.2.4 Have you ever used or assigned to use tutorial videos or other information vehicles from Vimeo to perform your job better or better reach departmental objectives? Broken out by enrollment    
Table 1.2.5 Have you ever used or assigned to use tutorial videos or other information vehicles from Vimeo to perform your job better or better reach departmental objectives? Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 1.3.1 Have you ever used or assigned to use tutorial videos or other information vehicles from Facebook to perform your job better or better reach departmental objectives?    
Table 1.3.2 Have you ever used or assigned to use tutorial videos or other information vehicles from Facebook to perform your job better or better reach departmental objectives? Broken out by public or private status    
Table 1.3.3 Have you ever used or assigned to use tutorial videos or other information vehicles from Facebook to perform your job better or better reach departmental objectives? Broken out by tuition, $    
Table 1.3.4 Have you ever used or assigned to use tutorial videos or other information vehicles from Facebook to perform your job better or better reach departmental objectives? Broken out by enrollment    
Table 1.3.5 Have you ever used or assigned to use tutorial videos or other information vehicles from Facebook to perform your job better or better reach departmental objectives? Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 1.4.1 Have you ever used or assigned to use tutorial videos or other information vehicles from Instagram to perform your job better or better reach departmental objectives?    
Table 1.4.2 Have you ever used or assigned to use tutorial videos or other information vehicles from Instagram to perform your job better or better reach departmental objectives? Broken out by public or private status    
Table 1.4.3 Have you ever used or assigned to use tutorial videos or other information vehicles from Instagram to perform your job better or better reach departmental objectives? Broken out by tuition, $    
Table 1.4.4 Have you ever used or assigned to use tutorial videos or other information vehicles from Instagram to perform your job better or better reach departmental objectives? Broken out by enrollment    
Table 1.4.5 Have you ever used or assigned to use tutorial videos or other information vehicles from Instagram to perform your job better or better reach departmental objectives? Broken out by which phrase best describes your college or university type or Carnegie Class?    
Other Social Media or Video Site (please specify):    
If you have used specific YouTube sources or channels for tutorials or other information, please be specific about what you used and to what effect. Broken out by which phrase best describes your college or university type or Carnegie Class?    
Which colleges and universities do you track and imitate when needed because you like their approach or for other reasons? Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 2.1 In general how influenced would you say you usually are by what other colleges have done when you devise your marketing strategy?    
Table 2.2 In general how influenced would you say you usually are by what other colleges have done when you devise your marketing strategy? Broken out by public or private status    
Table 2.3 In general how influenced would you say you usually are by what other colleges have done when you devise your marketing strategy? Broken out by tuition, $    
Table 2.4 In general how influenced would you say you usually are by what other colleges have done when you devise your marketing strategy? Broken out by enrollment    
Table 2.5 In general how influenced would you say you usually are by what other colleges have done when you devise your marketing strategy? Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your two most admired colleges influencing your own college's marketing efforts? Broken out by which phrase best describes your college or university type or Carnegie Class?    
Within your organization which departments or resources outside of your own do you feel helps you most in your marketing efforts and what do they do for you? (You do not necessarily have to use the official title of theses department or resources as long as you make clear essentially what they do) Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3 Rank the following resources for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.1.1 Rank viewing other college websites for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.1.2 Rank viewing other college websites for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.1.3 Rank viewing other college websites for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.1.4 Rank viewing other college websites for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by enrollment    
Table 3.1.5 Rank viewing other college websites for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3.2.1 Rank Listservs for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.2.2 Rank Listservs for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.2.3 Rank Listservs for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.2.4 Rank Listservs for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by enrollment    
Table 3.2.5 Rank Listservs for the contribution they make to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3.3.1 Rank Facebook for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.3.2 Rank Facebook for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.3.3 Rank Facebook for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.3.4 Rank Facebook for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by enrollment    
Table 3.3.5 Rank Facebook for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3.4.1 Rank YouTube for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.4.2 Rank YouTube for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.4.3 Rank YouTube for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.4.4 Rank YouTube for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by enrollment    
Table 3.4.5 Rank YouTube for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3.5.1 Rank Vimeo for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.5.2 Rank Vimeo for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.5.3 Rank Vimeo for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.5.4 Rank Vimeo for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by enrollment    
Table 3.5.5 Rank Vimeo for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3.6.1 Rank Linkedin for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.6.2 Rank Linkedin for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.6.3 Rank Linkedin for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.6.4 Rank Linkedin for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by enrollment    
Table 3.6.5 Rank Linkedin for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
Table 3.7.1 Rank Instagram for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.    
Table 3.7.2 Rank Instagram for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by public or private status    
Table 3.7.3 Rank Instagram for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by tuition, $    
Table 3.7.4 Rank Instagram for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by  enrollment    
Table 3.7.5 Rank Instagram for the contribution it makes to providing free or very low-cost advice to assist your marketing efforts.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your favorite sources for advice on digital marketing strategy and application? For this and following similar questions please be highly specific mentioning specific colleges universities or outlets such as YouTube or even specific developers.  Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your favorite publicly available information sources about holding open houses and special events for new students or prospective students? Mention websites YouTube tutorials listservs webinars blogs and other info sources. Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your favorite publicly available information sources on retention issues? Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your favorite publicly available information sources on using the college website for marketing? Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your favorite publicly available information sources on college/university public relations particularly how it pertains to supporting marketing? Broken out by which phrase best describes your college or university type or Carnegie Class?    
What are your favorite publicly available information sources for use of search engine ads on Google Bing and other similar venues? Broken out by which phrase best describes your college or university type or Carnegie Class?    

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  • Bridgewater State University
  • California State University, Dominguez Hills
  • Case Western Reserve University
  • Chowan University
  • College of Biblical Studies
  • Eastern Iowa Community Colleges
  • Florida Southern College
  • Guilford College
  • Houston Community College
  • Illinois State University
  • Kennesaw State University
  • Luna Community College
  • Miles College
  • Mount Vernon Nazarene University
  • Oakland University
  • Odessa College
  • Pennsylvania Highlands Community College
  • Roosevelt University
  • Shenandoah University
  • University of Calgary in Alberta
  • University of Kentucky
  • University of New Brunswick
  • Vanguard University
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