Subscription-based Flexible Pricing Plans and Declining Prices are Expected to Become the Norm
Global businesses, both large and small, are in the process of rapid transformation; they want to become tech-savvy as they have realized the importance of having technology-backed processes at the workplace. One area that organizations are looking to enhance in their existing IT infrastructure is business communication. Communication continues to be a critical link that bridges different functions and departments within an organization and also ensures improved interaction with external stakeholders such as suppliers, dealers, distributors, and resellers. With rising competition among businesses, communication is emerging as a game-changer for companies and enables them to have greater visibility in terms of information.
With advancements in technologies such as cloud, artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and Big Data and analytics, communication processes are becoming simpler and more sophisticated. The simplification of processes involved in communication and collaboration is increasing uptake of unified communication (UC) solutions. With the introduction of cloud-based UC solutions, many small businesses are finding it easier to afford advanced technologies. The high level of adaptability, improved interoperability, and better pricing plans are driving an increasing number of businesses that have been using traditional telephony solutions to advanced UC tools.
In the Indian context, the trend of video-based communication and collaboration is expected to rise. Many organizations are adopting a video-first approach and are implementing video conferencing for day-to-day meetings and to conduct Webinars and employee training. Sectors such as healthcare, education, and government are likely to increase their uptake of UC solutions, especially video conferencing services. With growing competition, businesses are under pressure to acquire, retain, and nourish their customer base. To do this, they must invest in advanced contact centre solutions that will not only help to offer better customer service but also provide business intelligence, thereby placing them one step ahead of their competitors.
This study analyzes the UC applications and services market in India in 2018. With the aim of providing a comprehensive understanding of the market (current and future), a well-tested step-by-step research methodology has been followed, which is an ideal mix of primary and secondary research.
The research service provides definitions, market drivers and restraints, revenue forecast, and market split by applications and services. Market share analysis is also discussed, along with Mega Trends that affect the market. In addition, the author has identified Growth Opportunities that will play a key role in vendor success.
Key Issues Addressed
- What is the current state of the Indian UC applications and services market?
- What are the drivers and restraints for growth?
- What are the current market size and future forecasts?
- What are the horizontal and the vertical splits and trends associated with these?
- What will the market look like in 2023?
- What does the future hold for UC in India?
