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Turkey Wine - Market Assessment and Forecast to 2023

  • ID: 4895854
  • Report
  • October 2019
  • Region: Turkey
  • 92 pages
  • GlobalData

FEATURED COMPANIES

  • Kavaklidere Saraplari AS
1h Free Analyst Time

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Turkey Wine - Market Assessment and Forecast to 2023

Summary

The Turkish wine sector is led by the ‘still wine’ category in both value and a volume term, while fortified wine is expected to register fastest value and volume growth during 2018-2023. Hypermarkets and supermarkets is the leading channel for the distribution of wine products. Glass is the most commonly used pack material in the sector, followed by paper and board. Kavaklidere Saraplari AS, Mey Industry and Trade Inc. and LVMH Moet Hennessy - Louis Vuitton are the top three companies in the Turkish wine sector.

The Country Profile report on the wine sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
  • Category coverage: Value and growth analysis for fortified wine, sparkling wine and still winewith inputs on individual segment share within each sector and the change
Scope
  • Turkish wine is expected grow at a 4.7% CAGR. Fortified wine is the fastest growing segment in value terms. Hypermarkets and supermarkets accounted the maximum in distribution, Glass is the commonly used packaging material
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Kavaklidere Saraplari AS
Report scope
  • Executive summary
  • Turkey in the global and regional context
  • Turkey in the global and Eastern Europe wine sector
  • Turkey compared to other leading countries in the Eastern Europe
  • Per capita consumption and expenditure - Turkey compared to the Eastern Europe and global levels
  • Sector analysis - wine
  • Country snapshot - wine sector in Turkey
  • Value and volume analysis - wine sector in Turkey
  • Degree of trading up/down in the Turkish wine sector
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: fortified wine
  • Segment analysis (in value terms): fortified wine
  • Segment analysis (in volume terms): fortified wine
  • Category analysis: sparkling wine
  • Segment analysis (in value terms): sparkling wine
  • Segment analysis (in volume terms): sparkling wine
  • Category analysis: still wine
  • Segment analysis (in value terms): still wine
  • Segment analysis (in volume terms): still wine
  • Distribution analysis
  • Distribution channel share analysis: wine
  • Distribution channel share analysis by category
Competitive landscape
  • Leading companies in the sector (in volume terms) in the wine sector, 2018
  • Top 5 companies share by brand (in volume terms) in the wine sector, 2018
  • Brand shares of top five companies (in and volume terms) by category, 2018
  • Degree of consolidation/fragmentation by category
  • Packaging analysis
  • Pack material
  • Pack type
  • Closure type
  • Primary outer type
  • Consumergraphics
  • Demographic analysis
  • Macroeconomic analysis
  • Economic summary, labor market trends, and demographic trends
  • Country risk index
Methodology

Definitions

Appendix

List of Tables
  • Country snapshot - leading value and volume categories
  • Cross category comparison - by value (2013-2023)
  • Cross category comparison - by volume (2013-2023)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in liters), 2018
  • Fortified wine - value analysis by segment, 2013-2023
  • Fortified wine - volume analysis by segment, 2013-2023
  • Sparkling wine - value analysis by segment, 2013-2023
  • Sparkling wine - volume analysis by segment, 2013-2023
  • Still wine - value analysis by segment, 2013-2023
  • Still wine - volume analysis by segment, 2013-2023
  • Change in distribution share, 2013-2018
  • Top five companies share by brand (in volume terms) in the wine sector, 2018
  • Brand shares of top five companies (in volume terms) by category, 2018
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Category data, by on-trade and off-trade
  • Per capita consumption (in liters), 2013-2023
  • Per capita expenditure, 2013-2023
  • Wine sales distribution in Turkey - by category, 2018
  • Brand share (in volume terms) in the wine sector, 2018
  • Brand share (in volume terms) in the wine sector by category, 2018
  • Pack material (in million pack units), 2013-2023
  • Pack materials by category (in million pack units), 2018
  • Pack type (in million pack units), 2013-2023
  • Pack types by category (in million pack units), 2018
  • Closure type (in million pack units), 2013-2023
  • Closure types by category (in million pack units), 2018
  • Primary outer type (in million pack units), 2013-2023
  • Primary outer types by category (in million pack units), 2018
  • Real GDP and annual growth (%), 2015-2023
  • Nominal GDP and annual growth (%), 2015-2023
  • Consumer price inflation (%), 2015-2023
  • Employed people and unemployment rate (%), 2015-2023
  • Nominal household final consumption expenditure and annual growth (%), 2015-2023
  • Population and annual growth (%), 2015-2023
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2013-2023
List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe wine sector, 2018-2023
  • Turkey compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Turkey, Eastern Europe, and global, 2013-2023
  • PCE comparison - Turkey, Eastern Europe, and global, 2013-2023
  • Market size and growth analysis by value and volume, wine sector, 2013-2023
  • Extent to which consumers are trading up or down in the wine sector
  • Cross category comparison - by value growth rate (2013-2023)
  • Change in category share (in value terms), 2018-2023
  • Cross category comparison - by volume growth rate (2013-2023)
  • Change in category share (in volume terms), 2018-2023
  • Market size and growth analysis by value and volume, fortified wine, 2013-2023
  • Market size and growth analysis by value and volume, sparkling wine category, 2013-2023
  • Market size and growth analysis by value and volume, still wine category, 2013-2023
  • Share of key distribution channels (in volume terms) - wine, 2018
  • Key distribution channel share by category (in volume terms), 2018
  • Leading companies in the sector (in volume terms) in the wine sector, 2018
  • Category-wise consolidation/fragmentation (in volume terms) - wine, 2018
  • Key pack materials in the Turkish wine sector, percentage share of pack units, 2018
  • Annual growth rate by key pack material, 2013-2023
  • Use of pack material by category (in pack units), 2018
  • Key pack types in the Turkish wine sector, percentage share of pack units, 2018
  • Annual growth rate by key pack type, 2013-2023
  • Use of pack type by category (in pack units), 2018
  • Key closure types in the Turkish wine sector, percentage share of pack units, 2018
  • Annual growth rate by key closure type, 2013-2023
  • Use of closure type by category (in pack units), 2018
  • Key primary outer types in the Turkish wine sector, percentage share of pack units, 2018
  • Annual growth rate by key primary outer type, 2013-2023
  • Use of primary outer type by category (in pack units), 2018
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q4 2018
  • Five highest risk nations in GCRI Q4 2018
  • Country risk analysis - Turkey compared to Eastern Europe and the world
Note: Product cover images may vary from those shown
  • Kavaklidere Saraplari AS
  • Mey Industry and Trade Inc.
  • LVMH Moet Hennessy - Louis Vuitton
Note: Product cover images may vary from those shown
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