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Romania Wine - Market Assessment and Forecasts to 2025

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    Report

  • 85 Pages
  • July 2021
  • Region: Romania
  • GlobalData
  • ID: 5393700

The Romanian wine sector was led by the still wine category in value terms in 2020. The fortified wine category is forecast to register the fastest value growth during 2020-2025. Hypermarkets & supermarkets are the leading channel for the distribution of wine in the country. Glass was the most commonly used pack material in Romania. Carl Reh Winery, Prahova Valley Winery, and Murfatlar Romania S.A are the top three companies in the Romanian wine sector

This Country Profile report on the Wine sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, specialty container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

  • The per capita consumption and expenditure of wine in Romania was higher than the global and regional level in 2020
  • The per capita consumption of still wine was higher in Romania than fortified and sparkling wine in 2020
  • Hypermarkets & supermarkets is the leading distribution channel in Romanian wine market in 2020
  • Fortified wine was the most consolidated category in Romanian wine market in 2020

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • The team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report Scope
Executive Summary
Part 1: Market Environment
  • Value and volume share of Romania in the global and Eastern European markets
  • Growth analysis of Romania compared to other leading countries in the Eastern Europe market
  • PCC and PCE of Romania compared to global and Eastern Europe market
Part 2: Sector Deep Dive
  • Romania wine sector snapshot
  • Market size analysis
  • Cross category comparison value growth analysis and category winners and losers
  • Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis category: fortified wine
  • Segment level analysis (in value terms) fortified wine
  • Segment level analysis (in volume terms) fortified wine
  • Market size analysis category: sparkling wine
  • Segment level analysis (in value terms) sparkling wine
  • Segment level analysis (in volume terms) sparkling wine
  • Market size analysis category: still wine
  • Segment level analysis (in value terms) still wine
  • Segment level analysis (in volume terms) still wine
Part 4: Distribution Analysis
  • Channel share analysis
Part 5: Competitive Environment
  • Leading companies volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis
Part 7: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Romania risk index (GCRI) 2020
  • Romania risk analysis compared to global and Eastern European markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest growing segments (value), 2020
  • Cross category comparison by value (2015 2025)
  • Cross category comparison by volume (2015 2025)
  • Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in liters), 2020
  • Fortified wine value analysis by segment, 2015 2025
  • Fortified wine volume analysis by segment, 2015 2025
  • Sparkling wine value analysis by segment, 2015 2025
  • Sparkling wine volume analysis by segment, 2015 2025
  • Still wine value analysis by segment, 2015 2025
  • Still wine volume analysis by segment, 2015 2025
  • Change in distribution share, 2015 2020
  • Top five companies share by brand (in volume terms) in the wine sector, 2020
  • Brand shares of top five companies (in volume terms) by category, 2020
  • Performance overview (score: 1 100)
  • Category data, by segment
  • Category data, by on trade and off trade
  • Per capita consumption (in liters), 2015 2025
  • Per capita expenditure (US$), 2015 2025
  • Wine sales distribution in Romania by category (RON million), 2020
  • Brand share (in volume terms) in the wine sector, 2020
  • Brand share (in volume terms) in the wine sector, by category, 2020
  • Pack material (in million pack units), 2015 2025
  • Pack materials by category (in million pack units), 2020
  • Pack type (in million pack units), 2015 2025

List of Figures
  • Value and volume share of Romania in the global and Eastern Europe wine sector, 2020 2025
  • Romania compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison Romania, Eastern Europe, and global, 2015 2025
  • PCE comparison Romania, Eastern Europe, and global, 2015 2025
  • Market size and growth analysis by value and volume, wine sector, 2015 2025
  • Cross category comparison value growth analysis and category winners and losers
  • Cross category comparison volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, fortified wine category, 2015 2025
  • Market size and growth analysis by value and volume, sparkling wine category, 2015 2025
  • Market size and growth analysis by value and volume, still wine category, 2015 2025
  • Share of key distribution channels (in volume terms) wine, 2020
  • Key distribution channel share by category (in volume terms), 2020
  • Leading companies (in volume terms) in the wine sector, 2020
  • Category wise consolidation/fragmentation (in volume terms) wine, 2020
  • Key pack materials in the Romanian wine sector, percentage share of pack units, 2020
  • Annual growth rate by key pack material, 2015 2025
  • Use of pack material by category (in pack units), 2020
  • Key pack types in the Romanian wine sector, percentage share of pack units, 2020
  • Annual growth rate by key pack type, 2015 2025
  • Use of pack type by category (in pack units), 2020
  • Key closure types in the Romanian wine sector, percentage share of pack units, 2020
  • Annual growth rate by key closure type, 2015 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Carl Reh Winery
  • Prahova Valley Winery
  • Murfatlar Romania S.A.
  • Vincon Vrancea S.A.
  • Jidvei SRL