Women's Health Rehabilitation Market - Growth, Trends, and Forecast (2020 - 2025)

Market Overview

The women’s health rehabilitation market studied was anticipated to grow with a CAGR of nearly 5.6% during the forecast period. The major factors attributing to the growth of the market are significant changes in lifestyle which contributed to the rise in the number of urinary and breast cancers. According to the American Cancer Society report-2019, about 41,760 deaths were estimated due to breast cancer which is estimated to be continued throughout the forecast period and fuel the demand for rehabilitation products globally.

Scope of the Report

Women’s health rehabilitation is a specialized process that involves the physical restoration of a sick or disabled woman to help experience a normal by providing necessary training, treatments, and therapies. Also, the rehabilitation programs help individual to attain an enhanced level of mental function, freedom, quality of life and wellbeing.

Key Market Trends

Urinary Incontinence Products Segment is Expected to Hold the Major Market Share in the Women’s Health Rehabilitation Market

• The Urinary incontinence products segment dominated the industry in recent years and is expected to witness lucrative growth over the forecast period. Dominance is due to the rising incidence of urinary incontinence due to stress among women. For instance, the National Association for Continence report-2018 states that urinary incontinence affects 200 million people globally which demands products such as pads, adult diapers, muscle, and stimulators which are fueling the global market revenue.
• Based on therapy, the physical therapy segment is expected to account for the largest share of the women’s health rehabilitation market during the forecast period. The higher revenue of physical therapy products is anticipated due to their wide range of availability as per the requirement along with an increase in the demand compared to other therapies. Also, the inclination of manufacturers and clinicians towards the physical therapy products owing to their flexibility is expected for the highest market share that fuels the global market.
• Followed by physical therapy, occupational therapy is expected to witness the fastest growth during the forecast period. This is due to its wide range of applications and ease of access to the patients in orthopedic care, lymphedema management, anxiety & stress reduction, and fatigue management.

North America Dominates the Market and Expected to do Same in the Forecast Period.

North America is expected to dominate the global women’s health rehabilitation market throughout the forecast period. This dominance is mainly owing to the increased incidences of breast cancer and urinary incontinence in women due to the busy lifestyle in the region. and the availability of advanced healthcare infrastructure. For instance, in the U.S. Department of Health & Human Services report – 2018, urinary incontinence is twice as common in women as in men which majorly drives the market in the region. Also, the rise in demand for orthopedic rehabilitation therapy devices due to increasing road accidents coupled with the global geriatric women population is anticipated to contribute its outstanding share in the revenue growth of the global market.

And, Europe holds the second-largest revenue share of the market and expected to do the same in the forecast period due to the rise in cardiovascular diseases, cancer, and disabilities among the geriatric population results in increasing the demand for rehabilitation products. Also, the increase in government expenditure for the healthcare sector, early product launches with enhanced quality will drive the European market. Also, the growing adoption of advanced devices such as vaginal electrodes is expected to grow in the coming years along with several research activities by various public and private research institutes collaborated with the manufacturers to drive the growth over the forecast period.

The Asia Pacific market is anticipated to show the highest growth rate throughout the forecast period owing to large-scale investments made by the key players. Furthermore, the rise in the female geriatric population above 60 years in China and Japan with decreased immunity levels and higher susceptibility to various chronic diseases demands the rehabilitation products and therapies in the region propelling the revenue growth of women’s health rehabilitation market.

Competitive Landscape

The global women’s health rehabilitation market is moderately competitive and consists of several major players. Some prominent players that are currently dominating the market In terms of revenue are implementing various strategies such as launching new products, making acquisitions or entering into partnerships with the other companies and institutes to consolidate their market positions across the globe. For instance, in November 2018, Atlantic Therapeutics launched an innovative product, INNOVO in the United States which is the first-ever novel wearable device, that can be prescribed as a front-line therapy to those suffering stress urinary incontinence, or as a second-line therapy to those that have previously failed physical therapy. Some of the companies which are currently dominating the market are Atlantic Therapeutics Group Ltd, Sportstek Medical Inc, General Electric Co., Access Health, and MeyerDC.

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