Oil Control Lotion Market Growth, Trends and Forecasts (2020 - 2025)

The global oil control lotion market is projected to grow at a CAGR of 4.8% during the forecast period (2019-2024).

The market is mainly driven by the increasing demand for grooming and skincare products for both women and men. Although the women sector dominates the market, the men sector is witnessing a steep growth owing to their increasing consciousness about their appearance. Also, frequent product launches with new formulations have significantly fueled market growth.

Geographically, Europe dominates the global oil control lotion market, owing to high skincare consciousness. Asia-Pacific, followed by North America, South America, and the Middle East and Africa are expected to witness the highest growth rate from the last decade.

However, one of the major challenges involved in the oil control lotion market growth is the stringent regulations and testing procedures introduced by the government for cosmetics and skincare products such as oil control lotion, which has resulted in increased price of these products.

Key Market Trends

Growing demand for skin care products

The growing awareness of the consumers regarding the skincare products and their growing shift towards grooming themselves to look more confident has driven the oil-control market sales. Although, the hair care and other products have been growing their market share, skin care products have always held the highest position in the beauty market. ‘in-cosmetics’ have estimated the worldwide growth of the market to be the highest for skincare products, followed by haircare and baby beauty and personal care products.

Asia-Pacific is the fastest growing market

Asia-Pacific is projected to be the fastest-growing market owing to the rising effectiveness of celebrity endorsements and the awareness of anti-aging properties present in the oil-control lotions, along with the increasing demand for grooming cosmetics. Also, with the increasing internet penetration, the online market for the purchase of personal care products including oil control lotion has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online personal care space.

Competitive Landscape

The global oil control lotion market is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Few of the major players in the global market includes M∙A∙C., e.l.f. Cosmetics, Inc., Dermalogica, Inc., Aveda Corporation and Avène Hydrotherapy Center, among others.

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