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Global Craft Vodka Market Growth, Trends and Forecasts (2020 - 2025)

  • ID: 4896282
  • Report
  • April 2020
  • Region: Global
  • 90 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Beam Suntory Inc.
  • Heaven Hill Brands
  • Sazerac Company
  • St. George Spirits
  • MORE
The global craft vodka market is projected to register a CAGR of 5.0% during the forecast period (2019-2024).

The market is mainly driven by the increasing demand for vodka and the frequent launches of newly formulated products, such as gluten-free different flavored craft vodkas in the market by the key players. However, in the room of high demand of the product, factors restraining the market is the volatility of raw material prices that are used for the manufacturing of craft vodka.

Geographically, North America is dominating the market, followed by Europe and Asia-Pacific, owing to the production concentration and demand for craft vodka. In terms of countries, Australia has witnessed a rapid growth in the number of craft distilleries.

Key Market Trends

Increased demand for flavored vodka

The change in taste and the growing demand for small batch, handcrafted vodka with unique flavor profiles is contributing to the growth of the craft vodka market. For instance, Deep Eddy Vodka, a brand of Heaven Hill Brands, an American-made and family-owned spirits brand offers a wide range of flavored vodka including sweet tea vodka, cranberry vodka, lemon vodka, peach vodka, orange vodka and many more. The increased demand has therefore resulted into increased number of craft distilleries and spirit producers manufacturing craft vodkas. As per data revealed by TTB (Alcohol and Tobacco Tax and Trade Bureau), the number of craft spirit producers showed an increasing trend in the period 2013 to 2017.

North America to drive the market

North American countries, especially United States holds the largest share owing growing demand for craft spirits among the consumers and the rising number of craft distilleries around the region with frequent product launches. Also, rising number of craft distillers in the region further along with rising demand for ethnic premium, super-premium vodkas and flavored vodkas, which include the craft and artisanal varieties, has increased among consumers, prompting several countries to import the same has further fueled the craft vodka market growth in the region. Also, frequent number of product launches by the regional players are subsequently driving the market.

Competitive Landscape

The global market for craft vodka is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

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FEATURED COMPANIES

  • Beam Suntory Inc.
  • Heaven Hill Brands
  • Sazerac Company
  • St. George Spirits
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 Type
5.1.1 Flavored craft vodka
5.1.2 Unflavored craft vodka
5.2 Distribution Channel
5.2.1 On-trade channel
5.2.2 Off-trade channel
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Sazerac Company
6.3.2 Beam Suntory Inc.
6.3.3 William Grant & Sons Limited
6.3.4 Fifth Generation, Inc.- Tito's Handmade Vodka
6.3.5 Diageo plc-The Smirnoff Co.
6.3.6 Heaven Hill Brands
6.3.7 St. George Spirits

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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  • Sazerac Company
  • Beam Suntory Inc.
  • William Grant & Sons Limited
  • Fifth Generation, Inc.- Tito's Handmade Vodka
  • Diageo plc-The Smirnoff Co.
  • Heaven Hill Brands
  • St. George Spirits
Note: Product cover images may vary from those shown
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