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Lottery Benchmarking Report - 2019/2020 Edition

  • ID: 4901135
  • Report
  • November 2019
  • Region: Global
  • 46 Pages
  • MECN GmbH
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FEATURED COMPANIES

New and updated 2019/2020 edition of the benchmarking report for the global lottery industry

The study again provides a wealth of information on lottery-specific industry benchmarks far beyond sales comparisons.

The 2019/2020 edition again includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gambling are becoming more and more important, the publisher again includes analyses of activities and successes of lotteries in social media.

Contents of report:

  • Sales-related benchmarks - Total sales and product-related sales (e.g. lotto, betting, instant) benchmarks, such as per-capita sales analyses.
  • Sales channel benchmarks, such as number of residents and sales per outlet.
  • Internet/digital segments and channels - The report offers many analyses of the Internet/digital segments and channels, users. The publisher has also included comparisons to private Internet gambling companies.
  • Marketing benchmarks, such as marketing/advertising expenses in % of total sales.
  • Operating expense benchmarks, such as operating expenses in % of sales broken down into human resources (e.g., average personnel expenses, sales per employee), IT and communications, and other benchmarks.
  • Large number of lotteries analysed and most up-to-date information - Analyses of data from ca. 130 state/public lotteries and operators for the years 2017 and 2016 as well as long-term trend analyses.

In total, the report has 46 pages and 42 graphs/exhibits.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

1 Introduction and Overall Trends

2 Total Sales Benchmarks
2.1 Total Sales Per Capita
2.2 “Real” Market Penetration - Per-Capita Sales as % of Per-Capita Income

3 Lotto Sales Benchmarks

4 Betting Sales Benchmarks

5 Instant Lottery Sales Benchmarks

6 Keno Sales Benchmarks

7 VLT Sales Benchmarks

8 Retail Channel Benchmarks
8.1 Density of Retail Outlets
8.2 Sales Per Retail Outlet
8.3 Retail Strategies in Comparison

9 Internet And Digital Channels Benchmarks
9.1 Internet/Digital Sales
9.2 Registered Users, Sales Per User/Player, and Other Related Benchmarks
9.3 Development Of Internet/Digital Sales Of State/Public Operators
9.4 Mobile Sales

10 Overall Cost Benchmarks

11 Marketing Benchmarks

12 Human Resource Benchmarks

13 Prizes/Payout Benchmarks

14 IT and Data Communications Costs Benchmarks

15 Retailer Commission Benchmarks

16 Methodology

17 List of Exhibits

18 About the Authors and Contact

19 Related Reports

Benchmark Exhibits
Benchmark Exhibit 1: Total sales per capita
Benchmark Exhibit 2: Average total sales per capita - 2011 to 2018
Benchmark Exhibit 3: Annual growth rates of total sales - 2009 to 2018
Benchmark Exhibit 4: Average annual growth rate of total sales - 2009 to 2018
Benchmark Exhibit 5: Per-capita total sales as % of per-capita income
Benchmark Exhibit 6: Lotto sales per capita
Benchmark Exhibit 7: Lotto sales as % of total sales
Benchmark Exhibit 8: Betting sales per capita
Benchmark Exhibit 9: Betting sales in % of total sales
Benchmark Exhibit 10: Instant lottery sales per capita
Benchmark Exhibit 11: Instant lottery sales in % of total sales
Benchmark Exhibit 12: Keno sales per capita
Benchmark Exhibit 13: Keno sales in % of total sales
Benchmark Exhibit 14: VLT net income per capita
Benchmark Exhibit 15: VLT net income (in EUR thousand) per machine
Benchmark Exhibit 16: Number of retail outlets per 1,000 residents
Benchmark Exhibit 17: Average number of residents per outlet
Benchmark Exhibit 18: Average catchment area of outlets - sq km per outlet
Benchmark Exhibit 19: Sales per outlet (in EUR thousand)
Benchmark Exhibit 20: Internet/digital sales/wagers per capita
Benchmark Exhibit 21: Development of average Internet/digital sales per capita - 2008 to 2018
Benchmark Exhibit 22: Internet/digital sales in % of total sales
Benchmark Exhibit 23: Registered users of state/public operators and lotteries in % of population
Benchmark Exhibit 24: Registered users of state/public operators and lotteries in % of total Internet users
Benchmark Exhibit 25: Internet/digital sales per registered user
Benchmark Exhibit 26: Mobile sales in % of total Internet/digital sales
Benchmark Exhibit 27: Operating expenses in % of total sales
Benchmark Exhibit 28: Marketing/advertising expenses in % of total sales
Benchmark Exhibit 29: Average marketing/advertising expenses in % of total sales - 2011 to 2018
Benchmark Exhibit 30: Personnel expenses in % of total sales
Benchmark Exhibit 31: Average personnel expense per employee (in EUR thousand)
Benchmark Exhibit 32: Average sales per employee (in EUR million)
Benchmark Exhibit 33: Average prizes in % of total sales
Benchmark Exhibit 34: IT and data communication expenses in % of total sales
Benchmark Exhibit 35: Retailer commission in % of total sales

Other Exhibits
Exhibit 1: Development of average betting sales per capita - 2008 to 2018
Exhibit 2: Development of total betting sales of public/state operators - 2007 to 2018
Exhibit 3: Retail strategies in comparison
Exhibit 4: Development of Internet/digital sales of state/public lotteries and operators - 2005 to 2018
Exhibit 5: Economies of scale - Operating expenses in relation to total sales
Exhibit 6: Exchange rates
Exhibit 7: State/public lotteries and operators included in benchmark analysis

Note: Product cover images may vary from those shown
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