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PRINTER FRIENDLY

Summer in the UK - 2019

  • ID: 4901178
  • Report
  • September 2019
  • Region: United Kingdom
  • 94 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Accessorize
  • B&M
  • Go Outdoors
  • IKEA
  • New Look
  • Superdrug
  • MORE
Summer in the UK - 2019

Summary

The Summer in the UK - 2019 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.

Convenience remains important, particularly when purchasing seasonal food and drink and was the main reason why shoppers switched away from their usual retailer.

Amazon continues to be a destination for summer holiday shopping across categories from camping and outdoors to entertainment, with its reputation for value for money appealing to consumers - 62.7% rated this factor as driving where they chose to shop.

Scope
  • ASDA continues to outperform competitors in terms of promoting and communicating summer deals with 71.4% of consumers selecting it as the retailer that did the best job at promoting deals this year.
  • Convenience was consistently ranked as a top priority for consumers across all categories of summer retail spending.
  • Consumers continue to consider low prices to be the most significant driver of summer food & drink purchases, with the number of people citing this to be of high importance up 0.6ppts from last year to 56.0%.
Reasons to buy
  • Use our in-depth consumer insight to learn which areas which summer product categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain summer categories and why.
  • Use our average spend data to understand how much consumers are prepared to pay in each summer category.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Accessorize
  • B&M
  • Go Outdoors
  • IKEA
  • New Look
  • Superdrug
  • MORE
THE KEY FINDINGS
  • Importance of convenience provides supermarkets opportunities to capitalise on summer spend
  • Home delivery is in decline across all categories whilst TPP enjoys surge in popularity
  • Amazon continues to be a prominent retail destination for holiday shopping spend
  • Trend insight - stores
  • Trend insight - online
CONSUMER ATTITUDES
  • Key findings
  • Buying dynamics
  • Financial wellbeing
  • Summer spending
  • Summer activities
  • Summer statements
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
  • Bank holiday activities
SEASONAL FOOD AND DRINK
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics
  • Retailer selection
  • Spending
BUYING FOR HOLIDAYS
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type
  • Device usage
  • Fulfilment
  • Average spend
  • Retailer used
  • Buying dynamics
GENERAL SUMMER PURCHASING
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type
  • Device usage
  • Fulfilment
  • Average spend
  • Retailer used
  • Buying dynamics
METHODOLOGY
  • Technical details: consumer survey work
List of Tables
  • Retailer ratings across key measures - grocers, 2019
  • Retailer ratings across key measures - non-food retailers, 2019
  • Bank holiday products purchased - food items, 2019
  • Bank holiday products purchased - drink items, 2019
  • Products purchased - BBQ food, 2018 & 2019
  • Products purchased - desserts, 2018 & 2019
  • Products purchased - non-alcoholic drinks, 2018 & 2019
  • Products purchased - alcohol, 2018 & 2019
  • Products purchased - beach & swim, 2018 & 2019
  • Retailers used - beach & swim, 2018 & 2019
  • Products purchased - holiday healthcare, 2018 & 2019
  • Retailers used - holiday healthcare, 2018 & 2019
  • Products purchased - holiday accessories, 2018 & 2019
  • Retailers used - holiday accessories, 2018 & 2019
  • Products purchased - camping & outdoors, 2018 & 2019
  • Retailers used - camping & outdoors, 2018 & 2019
  • Products purchased - luggage & travel accessories, 2018 & 2019
  • Retailers used - luggage & travel accessories, 2018 & 2019
  • Products purchased - entertainment, 2018 & 2019
  • Retailers used - entertainment, 2018 & 2019
  • Products purchased - clothing & accessories, 2018 & 2019
  • Retailers used - clothing & accessories, 2018 & 2019
  • Products purchased - summer clothing, 2018 & 2019
  • Retailers used - summer clothing, 2018 & 2019
  • Products purchased - outdoor & gardening products, 2018 & 2019
  • Retailers used - outdoor & gardening products, 2018 & 2019
  • Products purchased - picnic, 2018 & 2019
  • Retailers used - picnic, 2018 & 2019
  • Products purchased - items for events at home, 2018 & 2019
  • Retailers used - items for events at home, 2018 & 2019
List of Figures
  • Summer shopper penetration, by demographic & region, 2018 & 2019
  • Summer retail shopper penetration, by demographic & region, 2018 & 2019
  • Summer leisure shopper penetration, by demographic & region, 2018 & 2019
  • Financial wellbeing compared to last year, 2018 & 2019
  • How consumers financed summer spending, 2018 & 2019
  • Summer spending compared to last year, 2018 & 2019
  • Retail vs leisure split of spending, 2018 & 2019
  • Summer activities undertaken, 2019
  • Summer statements: agreement & disagreement, 2019
  • Retailers that did the best job promoting deals for summer, 2019
  • Bank holiday shopper penetration, by demographic & region, 2019
  • Bank holiday activities undertaken, 2019
  • Bank holiday 2019 food penetration (and by demographic)
  • Bank holiday 2019 drinks penetration (and by demographic)
  • What's driving retailer selection (food & drink shopping) 2019, & ppt change on 2018
  • Consumers using each channel for purchasing summer food & drink (browsed & purchased), 2019
  • Consumers using each store type for purchasing summer food & drink (browsed & purchased), 2019
  • Consumers using each device for purchasing summer food & drink (browsed & purchased), 2019
  • Fulfilment options for summer food & drink purchases made online, 2018 & 2019
  • Top 10 retailers shopped at for summer food & drink, 2018 & 2019
  • Top 10 retailers most shopped at for summer food & drink, 2018 & 2019
  • Summer food & drink - consumers switching from their usual main retailer, 2018 & 2019, and by demographic, 2019
  • Summer food & drink - reasons for switching main retailer, 2019 & ppt change on 2018
  • Summer food & non-alcoholic drink spend, 2019 & monetary change on 2018
  • Summer alcoholic drink spend, 2019 & monetary change on 2018
  • Summer food & drink 2019penetration (and by demographic) & 2018 summer food & drink penetration
  • Summer 2019 BBQ food penetration (and by demographic) & 2018 BBQ food penetration
  • Summer 2019 salads penetration (and by demographic) & 2018 salads penetration
  • Summer 2019 cooked meats penetration (and by demographic) & 2018 cooked meats penetration
  • Summer 2019 snacks penetration (and by demographic) & 2018 snacks penetration
  • Summer 2019 condiment & relishes penetration (and by demographic) & 2018 condiment & relishes penetration
  • Summer 2019 fish & other seafood (and by demographic) & 2018 fish & other seafood penetration
  • Summer 2019 desserts penetration (and by demographic) & 2018 desserts penetration
  • Summer 2019 non-alcoholic penetration (and by demographic) & 2018 soft drinks penetration
  • Summer 2019 alcohol penetration (and by demographic) & 2018 alcohol penetration
  • Planned/impulse purchases (overall food & drink shopping), 2018 & 2019
  • Planned/impulse purchases (food & drink categories), 2018 & 2019
  • What's driving retailer selection (holiday shopping), 2019, & ppt change on 2018
  • Consumers using each channel for holiday shopping (browsed & purchased), 2019
  • Consumers using each store type for purchasing holiday shopping (browsed & purchased), 2019
  • Consumers using each device for purchasing holiday shopping (browsed & purchased), 2019
  • Fulfilment options for holiday shopping purchases made online, 2018 & 2019
  • Average spend on holiday shopping, 2019 & value change on 2018
  • Top 10 retailers shopped at for holiday shopping, 2018 & 2019
  • Summer 2019 holiday shopping penetration (and by demographic) & 2018 holiday shopping penetration
  • Summer 2019 beach & swim penetration (and by demographic) & 2018 beach & swim penetration
  • Summer 2019 holiday healthcare penetration (and by demographic) & 2018 holiday healthcare penetration
  • Summer 2019 holiday accessories penetration (and by demographic) & 2018 holiday accessories penetration
  • Summer 2019 camping & outdoors penetration (and by demographic) & 2018 camping & outdoors penetration
  • Summer 2019 luggage & travel accessories penetration (and by demographic) & 2018 luggage & travel accessories penetration
  • Summer 2019 entertainment penetration (and by demographic) & 2018 entertainment penetration
  • Summer 2019 clothing & accessories penetration (and by demographic) & 2018 clothing & accessories penetration
  • Planned/impulse purchases (holiday shopping), 2018 & 2019
  • Planned/impulse purchases (holiday shopping categories), 2018 & 2019
  • What's driving retailer selection (general summer purchasing), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing general summer items (browsed & purchased), 2019
  • Consumers using each store type for purchasing general summer items (browsed & purchased), 2019
  • Consumers using each device for purchasing general summer items (browsed & purchased), 2019
  • Fulfilment options for general summer purchases made online, 2018 & 2019
  • Average spend on general summer products, 2019 & monetary value change on 2018
  • Top 10 retailers shopped at for general summer purchases, 2018 & 2019
  • Summer 2019 general summer purchases penetration (and by demographic) & 2018 general summer purchases penetration
  • Summer 2019 summer clothing penetration (and by demographic) & 2018 summer clothing penetration
  • Summer 2019 outdoor & gardening products penetration (and by demographic) & 2018 outdoor & gardening products penetration
  • Summer 2019 picnic penetration (and by demographic) & 2018 picnic penetration
  • Summer 2019 items for events at home penetration (and by demographic) & 2018 items for events at home penetration
  • Planned/impulse purchases (general summer purchasing), 2018 & 2019
  • Planned/impulse purchases (general summer purchasing categories), 2018 & 2019
Note: Product cover images may vary from those shown
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  • Waitrose
  • Amazon
  • ASDA
  • Accessorize
  • Ted Baker
  • Poundland
  • Aldi
  • Wilko
  • Sainsbury's
  • Topman
  • Debenhams
  • Tesco
  • FIFA
  • Argos
  • Boots
  • Lidl
  • M&S
  • Primark
  • Morrisons
  • Co-op
  • House of Fraser
  • John Lewis
  • Next
  • Superdrug
  • WH Smith
  • Iceland
  • Homebase
  • ASOS
  • H&M
  • TK Maxx
  • Sports Direct
  • Matalan
  • Home Bargains
  • B&M
  • Go Outdoors
  • IKEA
  • Waterstones
  • New Look
  • B&Q
Note: Product cover images may vary from those shown
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