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Mexico Haircare - Market Assessment and Forecasts to 2023

  • ID: 4901197
  • Report
  • May 2019
  • Region: Mexico
  • 106 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Avon
  • Colgate-Palmolive Company
  • Garnier Canada
  • Kao Corp
  • Organix - South Inc
  • Sedal S.R.L.
  • MORE
Mexico Haircare - Market Assessment and Forecasts to 2023

Summary

The Mexican haircare sector is led by the shampoo category in both value and volume terms, while the styling agents category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare products in the country. Rigid plastics is the commonly used pack material in the country. Kids and babies accounted for the leading share in the consumption of haircare products in the country. Procter & Gamble, L`Oreal S.A and Unilever are the top three companies in the Mexican haircare sector.

This Country Profile report on the Haircare sector in Mexico provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023
  • Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
  • Leading players: Market share of brands and private labels in value terms in 2018
  • Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
  • Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
  • The per capita consumption of haircare was higher in Mexico compared to the global and regional levels in 2018
  • The Mexican consumers prefer value for money products in the haircare sector
  • The shampoo was the largest category in both value and volume terms in Mexican haircare sector during 2018-2023
  • Hyper markets& super markets is the leading distribution channel in the Mexican haircare sector
  • Procter& Gamble accounted for maximum shares in the Mexican haircare sector, in 2018
  • Rigid plastics is the most commonly used pack material in the Mexican haircare sector
  • Babies& kids consumers account for the leading share in the consumption of haircare products in Mexico
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Avon
  • Colgate-Palmolive Company
  • Garnier Canada
  • Kao Corp
  • Organix - South Inc
  • Sedal S.R.L.
  • MORE
  • Report scope
  • Executive summary
  • Mexico in the global and regional context
  • Mexico in the global and Latin America haircare sector
  • Mexico compared to other leading countries in the Latin America
  • Per capita consumption and expenditure - Mexico compared to the Latin America and global levels
  • Sector analysis - hair care
  • Country snapshot - haircare sector in Mexico
  • Value and volume analysis - haircare sector in Mexico
  • Degree of trading up/down in the Mexican haircare sector
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: conditioner
  • Segment analysis (in value terms): conditioner
  • Segment analysis (in volume terms): conditioner
  • Category analysis: hair colorants
  • Segment analysis (in value terms): hair colorants
  • Segment analysis (in volume terms): hair colorants
  • Category analysis: hair loss treatments
  • Category analysis: perms & relaxers
  • Segment analysis (in value terms): perms & relaxers
  • Segment analysis (in volume terms): perms & relaxers
  • Category analysis: salon hair care
  • Category analysis: shampoo
  • Segment analysis (in value terms): shampoo
  • Segment analysis (in volume terms): shampoo
  • Category analysis: styling agents
  • Segment analysis (in value terms): styling agents
  • Segment analysis (in volume terms): styling agents
  • Distribution analysis
  • Distribution channel share analysis: haircare
  • Distribution channel share analysis by category
  • Competitive landscape
  • Leading companies in the sector (in value) in the haircare sector, 2018
  • Top companies share by brand (in value terms) in the haircare sector, 2018
  • Brand shares of top five companies (in value terms) by category, 2018
  • Degree of consolidation/fragmentation by category
  • Appendix
List of Tables
  • Country snapshot - leading value and volume categories
  • Cross category comparison - by value (2013-2023)
  • Cross category comparison - by volume (2013-2023)
  • Per capita consumption (by category), Mexico compared to Latin America and global levels (in units), 2018
  • Conditioner - value analysis by segment, 2013-2023
  • Conditioner- volume analysis by segment, 2013-2023
  • Hair colorants - value analysis by segment, 2013-2023
  • Hair colorants- volume analysis by segment, 2013-2023
  • Perms & relaxers - value analysis by segment, 2013-2023
  • Perms & relaxers - volume analysis by segment, 2013-2023
  • Shampoo - value analysis by segment, 2013-2023
  • Shampoo - volume analysis by segment, 2013-2023
  • Styling agents - value analysis by segment, 2013-2023
  • Styling agents - volume analysis by segment, 2013-2023
  • Change in distribution share, 2013-2018
  • Top companies share by brand (in value terms) in the haircare sector, 2018
  • Brand shares of top five companies (in value terms) by category, 2018
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in units), 2013-2023
  • Per capita expenditure, 2013-2023
  • Haircare sales distribution in Mexico - by category, 2018
List of Figures
  • Value and volume share of Mexico in the global and Latin America haircare sector, 2018-2023
  • Mexico compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Mexico, Latin America, and global, 2013-2023
  • PCE comparison - Mexico, Latin America, and global, 2013-2023
  • Market size and growth analysis by value and volume, haircare sector, 2013-2023
  • Extent to which consumers are trading up or down in the haircare sector
  • Cross category comparison - by value growth rate (2013-2023)
  • Change in category share (in value terms), 2018-2023
  • Cross category comparison - by volume growth rate (2013-2023)
  • Change in category share (in volume terms), 2018-2023
  • Market size and growth analysis by value and volume, conditioner category, 2013-2023
  • Market size and growth analysis by value and volume, hair colorants category, 2013-2023
  • Market size and growth analysis by value and volume, hair loss treatments category, 2013-2023
  • Market size and growth analysis by value and volume, perms & relaxers category, 2013-2023
  • Market size and growth analysis by value and volume, salon hair care category, 2013-2023
  • Market size and growth analysis by value and volume, shampoo category, 2013-2023
  • Market size and growth analysis by value and volume, styling agents category, 2013-2023
  • Share of key distribution channels (in value terms) - haircare, 2018
  • Key distribution channel share by category (in value terms), 2018
  • Leading companies in the sector (in value terms) in the haircare sector, 2018
  • Category-wise consolidation/fragmentation (in value terms) - haircare, 2018
  • Key pack materials in the Mexican haircare sector, percentage share of pack units, 2018
  • Annual growth rate by key pack material, 2013-2023
  • Use of pack material by category (in pack units), 2018
  • Key pack types in the Mexican haircare sector, percentage share of pack units, 2018
  • Annual growth rate by key pack type, 2013-2023
  • Use of pack type by category (in pack units), 2018
  • Key closure types in the Mexican haircare sector, percentage share of pack units, 2018
  • Annual growth rate by key closure type, 2013-2023
  • Use of closure type by category (in pack units), 2018
  • Key primary outer types in the Mexican haircare sector, percentage share of pack units, 2018
  • Annual growth rate by key primary outer type, 2013-2023
  • Use of primary outer type by category (in pack units), 2018
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (million) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
Note: Product cover images may vary from those shown
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  • Avon
  • Avon Products Inc
  • Caprice
  • CLEAR
  • Colgate-Palmolive Company
  • Dove
  • EGO 93
  • s.r.o.
  • Ego Pharmaceuticals Pty Ltd
  • Fuller & O'Brien Inc.
  • Garnier Canada
  • Genomma Lab Internacional SAB de CV
  • Grisi Hnos SA de CV
  • Head & Shoulders Finance Limited
  • Henkel AG & Co KGaA
  • Janssen-Cilag Ltd
  • Kao Corp
  • L'Oreal SA
  • Natura
  • Natura Cosmeticos de Mexico S.A. de C.V.
  • Natura Cosmeticos SA
  • Organix - South Inc
  • Quala SA
  • Savile Capital SA
  • Sedal S.R.L.
  • The Procter & Gamble Co
  • Unilever N.V.
  • Unilever Plc
Note: Product cover images may vary from those shown
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