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Black Friday in the UK - 2019

  • ID: 4901204
  • Report
  • December 2019
  • Region: United Kingdom
  • 159 pages
  • GlobalData

FEATURED COMPANIES

  • Adidas
  • Debenhams
  • H Samuel
  • Lidl
  • Partners
  • Tapi
1h Free Analyst Time

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Black Friday in the UK - 2019

Summary

The Black Friday in the UK - 2019 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope
  • Shoppers squeezed more of their Christmas spend into the Black Friday period in 2019, with overall participation 3.1ppts higher than 2018.
  • Although purchases of electricals & technology products continue to dominate Black Friday spend - particularly driven by the success of Amazon and its Hero products - penetration in this category fell 4.0ppts on last year.
  • Retailer penetrations for the fashion and beauty category - second only in size to electricals and technology over the Black Friday period - vividly demonstrate the growing importance of an intuitive and attractive mobile presence for players in the market.
Reasons to buy
  • Use our in-depth consumer insight to discover what consumers are purchasing during the Black Friday period and whether shoppers are waiting to the official day to make purchases in case of further discounting later during the period.
  • Understand who consumers are purchasing for and how much they are spending so marketing can be geared to the right audience.
  • Examine the reasons why consumers are going to certain retailers for particular products to ascertain where retailers can steal share and maximise sales potential.
  • Recognise the discounts consumers are expecting from retailers to ensure promotional activity appeals to shoppers, and find out what can be improved on during the Black Friday period.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adidas
  • Debenhams
  • H Samuel
  • Lidl
  • Partners
  • Tapi
THE KEY FINDINGS
  • Black Friday participation continues to rise as shoppers bring forward Christmas spend
  • Black Friday is widening its attraction to less exposed divisions of retail - especially for older shoppers
  • Fashion operators need to ensure that their mobile proposition is attractive and easy to use to gain traction
  • Trend insight - stores
  • Trend insight - social media
  • Trend insight - online
  • Trend insight - anti Black Friday
CONSUMER ATTITUDES
  • Key findings
  • Black Friday participation
  • Barriers to purchase
  • Financial wellbeing
  • Black Friday spending
  • Financing spending
  • Purchasing dates
  • Impact of timing
  • Impact of payday
  • Impact on Christmas spend
  • Purchasing recipients
  • Research
  • Retailer promotions
  • Consumer attitudes to deals
  • Percentage of online spend
  • Consumer preferences
  • Consumer expectations
  • Black Friday statements
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
ELECTRICALS & TECHNOLOGY
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Amazon electricals
FASHION & BEAUTY
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Fashion & Beauty statements
ENTERTAINMENT & LEISURE
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Consumer attitudes
  • Retailer used
  • Buying dynamics
HOMEWARES, FURNITURE & DIY
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Consumer attitudes
SPECIALTY FOOD & DRINK
  • Key findings
  • Retailer used
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
MISCELLANEOUS PRODUCTS
  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
METHODOLOGY
  • Technical details: consumer survey work
List of Tables
  • Retailer ratings across key measures - grocers, 2019
  • Retailer ratings across key measures - non-food retailers, 2019
  • Retailers used - Electricals & technology ppt change 2018 to 2019
  • Products purchased Audio visual, 2018 & 2019
  • Retailers used Audio visual, 2018 & 2019
  • Products purchased Computers & tablets, 2018 & 2019
  • Retailers used Computers & tablets, 2018 & 2019
  • Products purchased Gaming hardware, 2018 & 2019
  • Retailers used Gaming hardware, 2018 & 2019
  • Products purchased Home appliances, 2018 & 2019
  • Retailers used Home appliances, 2018 & 2019
  • Products purchased Personal grooming, 2018 & 2019
  • Retailers used Personal grooming, 2018 & 2019
  • Products purchased Amazon hero products, 2018 & 2019
  • Retailers used - Fashion & beauty ppt change 2018 to 2019
  • Products purchased Clothing, 2018 & 2019
  • Retailers used Clothing, 2018 & 2019
  • Products purchased Accessories, 2018 & 2019
  • Retailers used Accessories, 2018 & 2019
  • Products purchased Footwear, 2018 & 2019
  • Retailers used Footwear, 2018 & 2019
  • Products purchased Health & Beauty, 2018 & 2019
  • Retailers used Healthy & Beauty, 2018 & 2019
  • Retailers used -Entertainment & leisure ppt change 2018 to 2019
  • Products purchased Entertainment & books, 2018 & 2019
  • Retailers used Entertainment & books, 2018 & 2019
  • Products purchased Sports & leisure, 2018 & 2019
  • Retailers used Sports & leisure, 2018 & 2019
  • Products purchased Toys & games, 2018 & 2019
  • Retailers used Toys & games, 2018 & 2019
  • Retailers used -Homewares, furniture & DIY ppt change 2018 to 2019
  • Products purchased Homewares, 2018 & 2019
  • Retailers used Homewares, 2018 & 2019
  • Products purchased Furniture, 2018 & 2019
  • Retailers used Furniture, 2018 & 2019
  • Products purchased DIY & Gardening, 2018 & 2019
  • Retailers used DIY & Gardening, 2018 & 2019
  • Products purchased Floorcoverings, 2018 & 2019
  • Retailers used Floorcoverings, 2018 & 2019
  • Retailers used -Specialty food & drink ppt change 2018 to 2019
  • Products purchased Food & nutrition, 2018 & 2019
  • Retailers used Food & nutrition, 2018 & 2019
  • Products purchased Drinks, 2018 & 2019
  • Retailers used Drinks, 2018 & 2019
  • Retailers used -Miscellaneous products ppt change 2018 to 2019
  • Products purchased Pet care, 2018 & 2019
  • Retailers used Pet care, 2018 & 2019
  • Products purchased Seasonal, 2018 & 2019
  • Retailers used Seasonal, 2018 & 2019
  • Products purchased Stationery, 2018 & 2019
  • Retailers used Stationery, 2018 & 2019
List of Figures
  • Black Friday shopper penetration, overall and by demographic, 2019 & 2018 shopper penetration
  • Black Friday & Cyber Monday participation, 2018 & 2019
  • Barriers to Purchase 2018 & 2019
  • Financial wellbeing compared to last year, 2018 & 2019
  • Black Friday spending compared to last year, 2018 & 2019
  • How consumers financed Black Friday spending, 2018 & 2019
  • What day did consumers purchase on, 2018 & 2019
  • Impact of Black Friday/Cyber Monday period on timing of purchasing, 2018 & 2019
  • Impact of Black Friday/Cyber Monday period on timing of purchasing by category, 2019
  • Impact of Black Friday falling on or after payday on purchasing, 2019
  • Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing, 2018 & 2019
  • Who were the items for 2018 & 2019
  • Research methods 2018 & 2019
  • Retailers that did the best job of promoting Black Friday, 2019
  • Which retailer is the first port of call when looking for Black Friday purchases?
  • Do you expect retailers to offer deals, and do they influence where you shop?
  • Proportion of online spend
  • What sort of deals are most appealing
  • What sort of deals did you take advantage of
  • Consumer expectation of retailers' discounts
  • Agreement and disagreement with statements about Black Friday & Cyber Monday, 2019
  • What's driving retailer selection (electricals & technology), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing electricals & technology (browsed & purchased), 2019
  • Consumers using each store type for purchasing electricals & technology (browsed & purchased), 2019
  • Consumers using each device for purchasing electricals & technology (browsed & purchased), 2018
  • Fulfilment options for Black Friday electricals & technology purchases made online, 2018 & 2019
  • Average spend on electricals & technology & change on last year
  • Proportion of online spend for electricals & technology, 2018 & 2019
  • Top 10 retailers shopped at for electricals & technology, 2018 & 2019
  • Black Friday electricals & technology penetration, overall and by demographic, 2019 & 2018
  • Black Friday Audio Visual penetration, overall and by demographic, 2018 & 2017
  • Television purchasing dynamics, 2018 & 2019
  • Black Friday Computers & tablets penetration, overall and by demographic, 2019 & 2018
  • Black Friday Gaming hardware penetration, overall and by demographic, 2019 & 2018
  • Black Friday Home appliances penetration, overall and by demographic, 2019 & 2018
  • Black Friday Personal grooming penetration, overall and by demographic, 2019 & 2018
  • Planned/impulse purchases (overall electricals & technology), 2018 & 2019
  • Planned/impulse purchases (within electricals & technology), 2018 & 2019
  • Amazon hero products penetration, overall and by demographic, 2019 & 2018
  • Planned/impulse purchases (of Amazon hero products), 2018 & 2019
  • Planned/impulse purchases (within Amazon hero products), 2018 & 2019
  • Ordering dynamics (of Amazon hero products)
  • What's driving retailer selection (fashion & beauty), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing fashion & beauty (browsed & purchased), 2019
  • Consumers using each store type for purchasing fashion & beauty (browsed & purchased), 2019
  • Consumers using each device for purchasing fashion & beauty (browsed & purchased), 2019
  • Fulfilment options for Black Friday fashion & beauty purchases made online, 2018 & 2019
  • Average spend on fashion & beauty & change on last year
  • Proportion of online spend for fashion & beauty, 2018 & 2019
  • Top 10 retailers shopped at for fashion & beauty, 2018 & 2019
  • Black Friday fashion & beauty penetration, overall and by demographic, 2019 & 2018 fashion & beauty penetration
  • Black Friday Clothing penetration, overall and by demographic, 2019 & 2018
  • Black Friday Accessories penetration, overall and by demographic, 2019 & 2018
  • Black Friday Footwear penetration, overall and by demographic, 2019 & 2018
  • Black Friday Health & Beauty penetration, overall and by demographic, 2019 & 2018
  • Agreement and disagreement with statements about Black Friday & Cyber Monday purchases of fashion & beauty items, 2019
  • Planned/impulse purchases (overall fashion & beauty), 2018 & 2019
  • Planned/impulse purchases (within fashion & beauty), 2018 & 2019
  • What's driving retailer selection (entertainment & leisure), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing entertainment & leisure (browsed & purchased), 2019
  • Consumers using each store type for purchasing entertainment & leisure (browsed & purchased), 2019
  • Consumers using each device for purchasing entertainment & leisure (browsed & purchased), 2019
  • Fulfilment options for Black Friday entertainment & leisure purchases made online, 2018 & 2019
  • Average spend on entertainment & leisure & change on last year
  • Proportion of online spend for entertainment & leisure, 2018 & 2019
  • Top 10 retailers shopped at for entertainment & leisure, 2018 & 2019
  • Black Friday entertainment & leisure penetration, overall and by demographic, 2019 & 2018 entertainment & leisure penetration
  • Black Friday Entertainment & books penetration, overall and by demographic, 2019 & 2018
  • Black Friday Sports & leisure penetration, overall and by demographic, 2019 & 2018
  • Black Friday Toys & games penetration, overall and by demographic, 2019 & 2018
  • Planned/impulse purchases (overall entertainment & leisure), 2018 & 2019
  • Planned/impulse purchases (within entertainment & leisure), 2018 & 2019
  • What's driving retailer selection (homewares, furniture & DIY), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing homewares, furniture & DIY (browsed & purchased), 2019
  • Consumers using each store type for purchasing homewares, furniture & DIY (browsed & purchased), 2019
  • Consumers using each device for purchasing homewares, furniture & DIY (browsed & purchased), 2019
  • Fulfilment options for Black Friday homewares, furniture & DIY purchases made online, 2018 & 2019
  • Average spend on homewares, furniture & DIY & change on last year
  • Proportion of online spend for homewares, furniture & DIY, 2018 & 2019
  • Top 10 retailers shopped at for homewares, furniture & DIY, 2018 & 2019
  • Black Friday homewares, furniture & DIY penetration, overall and by demographic, 2019 & 2018 homewares, furniture & DIY penetration
  • Black Friday Homewares penetration, overall and by demographic, 2019 & 2018
  • Black Friday Furniture penetration, overall and by demographic, 2019 & 2018
  • Black Friday DIY & Gardening penetration, overall and by demographic, 2019 & 2018
  • Black Friday Floorcoverings penetration, overall and by demographic, 2019 & 2018
  • Planned/impulse purchases (overall homewares, furniture & DIY), 2018 & 2019
  • Planned/impulse purchases (within homewares, furniture & DIY), 2018 & 2019
  • Was delivery before Christmas a factor in whether or not to purchase furniture?, 2018 & 2019
  • What's driving retailer selection (specialty food & drink), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing specialty food & drink (browsed & purchased), 2019
  • Consumers using each store type for purchasing specialty food & drink (browsed & purchased), 2019
  • Consumers using each device for purchasing specialty food & drink (browsed & purchased), 2019
  • Fulfilment options for Black Friday specialty food & drink purchases made online, 2018 & 2019
  • Average spend on specialty food & drink & change on last year
  • Proportion of online spend for specialty food & drink, 2018 & 2019
  • Top 10 retailers shopped at for specialty food & drink, 2018 & 2019
  • Black Friday specialty food & drink penetration, overall and by demographic, 2019 & 2018 specialty food & drink penetration
  • Black Friday Food & nutrition penetration, overall and by demographic, 2019 & 2018
  • Black Friday Drinks penetration, overall and by demographic, 2019 & 2018
  • Planned/impulse purchases (overall specialty food & drink), 2018 & 2019
  • Planned/impulse purchases (within specialty food & drink), 2018 & 2019
  • What's driving retailer selection (miscellaneous products), 2019, & ppt change on 2018
  • Consumers using each channel for purchasing miscellaneous products (browsed & purchased), 2019
  • Consumers using each store type for purchasing miscellaneous products (browsed & purchased), 2019
  • Consumers using each device for purchasing miscellaneous products (browsed & purchased), 2019
  • Fulfilment options for Black Friday miscellaneous products purchases made online, 2018 & 2019
  • Average spend on miscellaneous products & change on last year
  • Proportion of online spend for miscellaneous products, 2018 & 2019
  • Top 10 retailers shopped at for miscellaneous products, 2018 & 2019
  • Black Friday miscellaneous products penetration, overall and by demographic, 2019 & 2018 miscellaneous products penetration
  • Black Friday Pet care penetration, overall and by demographic, 2019 & 2018
  • Black Friday Seasonal penetration, overall and by demographic, 2019 & 2018
  • Black Friday Stationery penetration, overall and by demographic, 2019 & 2018
  • Planned/impulse purchases (overall miscellaneous products), 2018 & 2019
  • Planned/impulse purchases (within miscellaneous products), 2018 & 2019
Note: Product cover images may vary from those shown
  • Adidas
  • Aldi
  • Amazon
  • AO
  • Apple/iTunes/The App Store
  • Argos
  • ASDA
  • ASOS
  • B&M
  • B&Q
  • Boots
  • Card Factory
  • CeX
  • Clarks
  • Co-op
  • Debenhams
  • Dell
  • Disney Store
  • Dixons Carphone
  • Dreams
  • Dunelm
  • Dwell
  • Evans Cycles
  • Farmfoods
  • Feelunique.com
  • Funky Pigeon
  • Furniture Village
  • GAME
  • Go Outdoors
  • H Samuel
  • H&M
  • Halfords/Cycle Republic
  • Harvey Nichols
  • HMV
  • Home Bargains
  • Homebase
  • Iceland
  • IKEA
  • JD
  • JD Sports
  • JD Williams/Jacamo/Simply Be
  • Jessops
  • John Lewis & Partners
  • Laithwaites
  • Lidl
  • Littlewoods
  • M&S
  • Marks & Spencer
  • Matalan
  • Microsoft/Xbox Live/Xbox Video
  • Moonpig.com
  • Morrisons
  • New Look
  • Next
  • Nike
  • North Face
  • Notonthehighstreet.com
  • Oak Furniture Land
  • Pandora
  • Partners
  • Peacocks
  • Pets at Home
  • Pets Corner
  • Poundland
  • Primark
  • River Island
  • Robert Dyas
  • Sainsbury's
  • Scribbler
  • SCS
  • Smyths Toys
  • Sports Direct
  • Superdrug
  • Tapi
  • Tesco
  • The Body Shop
  • The Perfume Shop
  • The Range
  • The Works
  • TK Maxx
  • Topshop
  • Very.co.uk
  • Virgin Wines
  • Waitrose & Partners
  • Waterstones
  • WH Smith
  • Wilko
  • Zara
Note: Product cover images may vary from those shown
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