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UK: Electricals - Smart Home 2019-2024

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    Report

  • 142 Pages
  • October 2019
  • Region: United Kingdom
  • GlobalData
  • ID: 4901205
UK: Electricals - Smart Home 2019-2024

Summary

The Smart Home market is growing rapidly, having increased by almost 100% over the past five years with further growth forecast over the next five years.

The HRS UK Smart Home report offers comprehensive insight and analysis of the UK Smart Home market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook.

The report focuses on smart entertainment, smart health & wellbeing, smart lighting, smart heating, smart home monitoring, smart appliances and smart accessories. Consumer data is based on our 2019 UK Smart Home survey, using a panel of 2,000 nationally representative consumers.

Scope
  • Smart appliances will be fastest growing category, as more brands incorporate smart features such as turning items on remotely or sending troubleshooting information directly to repair services.
  • Amazon is the clear market leader in the UK Smart Home market, with an own-brand range of smart speakers and other smart items such as a smart microwave alongside owning companies such as Ring.
  • Smart Home is a concept well-known by consumers, with 88.3% of UK consumers aware of the availability of Smart Home products.

Reasons to buy
  • Learn how essential stores are to the shopper journey within Smart Home as shoppers demand retailers offer a greater level of assistancce compared to other electricals categories and how retailers can capitalise on the continued importance of this channel
  • Identify opportunities within Smart Home where consumers are looking to upgrade existing products
  • Use our in-depth analysis of the leading retailers in Smart Home in order to understand how to appeal shoppers and remain competitive in the market

Table of Contents

KEY TRENDS
  • Market drivers and inhibitors in Smart Home
  • Hot topics in Smart Home
  • Smart Home market set to grow 26.1% over the next five years driven by new product categories in smart appliances
  • Amazon leads the Smart Home Market as it invests in its own-brand proposition
  • Online outperforms but offline still essential to Smart Home purchases
  • Awareness is high but retailers need to do more to entice spend

THE MARKET
  • Market size & growth - total market
  • Market size & growth - smart entertainment
  • Market size & growth - smart health & wellbeing
  • Market size & growth - smart lighting
  • Market size & growth - smart heating
  • Market size & growth - smart home monitoring
  • Market size & growth - smart appliances
  • Market size & growth - smart accessories
  • Category growth & size: 2019-2021
  • Online sales penetration
  • Channels of distribution

THE RETAILERS
  • Retailer shares
  • Amazon
  • Dixons Carphone
  • Argos
  • John Lewis & Partners
  • Shop Direct

THE CONSUMER
  • Awareness and current ownership of Smart Home products
  • Background
  • Where
  • What
  • Smart Home purchases made in the past 12 months
  • Who
  • Why
  • Where
  • Detailed information on Smart Home sub-categories
  • What
  • Where
  • Why
  • Future intentions regarding Smart Home purchases
  • Who
  • What
  • Further details
  • Methodology

List of Tables
  • Category growth & size, 2019 size and growth 2019-21
  • Channels of distribution, 2019 & 2024
  • Penetration by product (smart entertainment), 2019
  • Penetration by product (smart health & wellbeing), 2019
  • Penetration by product (smart lighting), 2019
  • Penetration by product (smart heating), 2019
  • Penetration by product (smart home monitoring), 2019
  • Penetration by product (smart appliances), 2019
  • Penetration by product (smart accessories), 2019
  • Average spend (overall), 2019
  • Average spend (smart entertainment), 2019
  • Average spend (smart health & wellbeing), 2019
  • Average spend (smart lighting), 2019
  • Average spend (smart heating), 2019
  • Average spend (smart home monitoring), 2019
  • Average spend (smart appliances), 2019
  • Average spend (smart accessories), 2019
  • Purchase motivations - replacement, 2019
  • Purchase motivations - upgrading, 2019
  • Purchase motivations - new purchase, 2019
  • Purchase motivations - impulse, 2019
  • Detailed replacement cycle by product - smart entertainment, 2019
  • Detailed replacement cycle by product - smart health & wellbeing, 2019
  • Detailed replacement cycle by product - smart lighting, 2019
  • Detailed replacement cycle by product - smart heating, 2019
  • Detailed replacement cycle by product - smart home monitoring, 2019
  • Detailed replacement cycle by product - smart appliances, 2019
  • Detailed replacement cycle by product - smart accessories, 2019
  • Retailer usage - smart entertainmnet, 2019
  • Retailer usage - smart health & wellbeing, 2019
  • Retailer usage - smart lighting, 2019
  • Retailer usage - smart heating, 2019
  • Retailer usage - smart home monitoring, 2019
  • Retailer usage - smart appliances, 2019
  • Retailer usage - smart accessories, 2019
  • Retailer usage by segment, 2019
  • Drivers of retailer choice: by retailer, 2019
  • Conversion rates, top 10 retailers, 2019
  • Things retailers should improve on: by retailer, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart washing machines, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart fridge freezers, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart dishwashers, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart ovens, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart hobs, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart cooker hoods, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart kettles, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart vacuum cleaners, 2019
  • Benefits that enticed shoppers to purchase smart appliances - smart lawnmowers, 2019

List of Figures
  • Smart Home market size, 2018-24
  • Smart Home market growth (incl. inflation and volume growth), 2018-24
  • Smart Entertainment market size, 2018-24
  • Smart Entertainment market growth, 2018-24
  • Smart health & wellbeing market size, 2018-24
  • Smart health & wellbeing market growth, 2018-24
  • Smart Lighting market size, 2018-24
  • Smart Lighting market growth, 2018-24
  • Smart heating market size, 2018-24
  • Smart heating market growth, 2018-24
  • Smart home monitoring market size, 2018-24
  • Smart home monitoring market growth, 2018-24
  • Smart appliances market size, 2018-24
  • Smart appliances market growth, 2018-24
  • Smart accessories market size, 2018-24
  • Smart accessories market growth, 2018-24
  • Smart Home online penetration and online market size, 2018-24
  • Smart Home online growth rate, 2018-24
  • Online growth rate by category, 2019 vs 2018
  • Channels of distribution, 2019 & 2024
  • Smart Home market shares, 2019
  • Smart Home market shares change, 2019 vs 2018
  • Amazon market share, 2017-19
  • Amazon shopper demographics, 2019
  • Amazon customer share (overall & by category), 2019
  • Dixons Carphone market share, 2017-19
  • Dixons Carphone shopper demographics, 2019
  • Dixons Carphone customer share (overall & by category), 2019
  • Argos market share, 2017-19
  • Argos shopper demographics, 2019
  • Argos customer share (overall & by category), 2019
  • John Lewis & Partners market share, 2017-19
  • John Lewis & Partners shopper demographics, 2019
  • John Lewis & Partners customer share (overall & by category), 2019
  • Shop Direct market share, 2017-19
  • Shop Direct shopper demographics, 2019
  • Shop Direct customer share (overall & by category), 2019
  • Smart Home awareness by demographics & region, 2019
  • Smart Home awareness by sub-category, 2019
  • Smart Home ownership by demographics & region, 2019
  • Smart entertainment ownership by demographics & region, 2019
  • Smart health & wellbeing ownership by demographics & region, 2019
  • Smart heating ownership by demographics & region, 2019
  • Smart lighting ownership by demographics & region, 2019
  • Smart home monitoring ownership by demographics & region, 2019
  • Smart appliances ownership by demographics & region, 2019
  • Smart accessories ownership by demographics & region, 2019
  • Drivers for smart home purchases, 2019
  • Drivers for smart home purchases - I am interested in the latest technology and trends by gender and age, 2019
  • Drivers for smart home purchases - I needed to replace previously non-smart products and upgraded to smart home products by gender and age, 2019
  • Drivers for smart home purchases - I was bought Smart Home products as a gift by gender and age, 2019
  • Drivers for smart home purchases - I thought Smart Home products would make my life easier by gender and age, 2019
  • Reasons for not having invested in Smart Home yet, 2019
  • Reasons for not having invested in Smart Home yet - Smart Home products are too expensive by gender and age, 2019
  • Reasons for not having invested in Smart Home yet - I am not interested in the latest technology by gender and age, 2019
  • Reasons for not having invested in Smart Home yet - I don't think Smart Home products are safe by gender and age, 2019
  • Reasons for not having invested in Smart Home yet - I don't think Smart Home products protect my privacy by gender and age, 2019
  • Time since first Smart Home purchase, 2019
  • Statements regarding Smart Home, 2019
  • Smart Home research process (what they did), 2019
  • Smart Home research process (how long they spent), 2019
  • Smart Home research process (areas of research), 2019
  • Smart Home research process (instore staff interaction), 2019
  • Smart Home research process (views prior to purchase), 2019
  • Smart Home research process (views prior to purchase - brand), 2019
  • Smart Home research process (views prior to purchase - budget), 2019
  • Smart Home research process (views prior to purchase - retailer), 2019
  • Smart Home research process (views prior to purchase - features & functions), 2019
  • First Smart Home item purchased by consumers, 2019
  • Smart Home penetration by demographics & region, 2019
  • Smart entertainment penetration by demographics & region, 2019
  • Smart health & wellbeing penetration by demographics & region, 2019
  • Smart home monitoring penetration by demographics & region, 2019
  • Smart lighting penetration by demographics & region, 2019
  • Smart appliances penetration by demographics & region, 2019
  • Smart accessories penetration by demographics & region, 2019
  • Smart heating penetration by demographics & region, 2019
  • Smart Home (overall and by category) replacement cycle, 2019
  • Smart Home channel usage (researching), 2019
  • Smart Home store type (browsing), 2019
  • Smart Home device usage (browsing), 2019
  • Smart Home channel usage (purchasing), 2019
  • Smart Home store type usage (purchasing), 2019
  • Smart Home device usage (purchasing), 2019
  • Smart Home online fulfilment, 2019
  • Smart Home online fulfilment satisfaction, 2019
  • Smart Home retailer usage, 2019
  • Smart Home drivers of retailer choice, 2019
  • Smart Home things retailers should improve on, 2019
  • Number of smart bulbs/light strips in the home, 2019
  • Type of smart bulbs/light strips in the home, 2019
  • Control of smart bulbs/light strips in the home, 2019
  • Brands purchased (smart lighting), 2019
  • Control of monitoring systems in the home, 2019
  • Brands purchased (smart home monitoring), 2019
  • Statements regarding smart home monitoring, 2019
  • Control of smart heating in the home, 2019
  • Brands purchased (smart heating), 2019
  • Statements regarding smart heating, 2019
  • Use of smart speakers in the home, 2019
  • Brands purchased (smart entertainment), 2019
  • Brands purchased (smart health & wellbeing), 2019
  • Brands purchased (smart appliances), 2019
  • Benefits that enticed shoppers to purchase smart appliances, 2019
  • Where consumers first heard about smart appliances, 2019
  • Consumers buying before an old appliance has broken, 2019
  • Areas that consumers felt were explained well by retailers, 2019
  • Brands purchased (smart accessories), 2019
  • Statements regarding smart accessories, 2019
  • Smart Home intention of future purchases by demographics and region, 2019
  • Smart entertainment intention of future purchases by demographics and region, 2019
  • Smart health & wellbeing intention of future purchases by demographics and region, 2019
  • Smart home monitoring intention of future purchases by demographics and region, 2019
  • Smart lighting intention of future purchases by demographics and region, 2019
  • Smart appliances intention of future purchases by demographics and region, 2019
  • Smart heating intentions of future purchases by demographics and region, 2019
  • Smart accessories intention of future purchases by demographics and region, 2019
  • What would make consumers invest in Smart Home, 2019
  • How much more consumers are willing to spend to have a smart version - overall Smart Home, 2019
  • How much more consumers are willing to spend to have a smart version - smart entertainment, 2019
  • How much more consumers are willing to spend to have a smart version - smart health & wellbeing, 2019
  • How much more consumers are willing to spend to have a smart version - smart lighting, 2019
  • How much more consumers are willing to spend to have a smart version - smart heating, 2019
  • How much more consumers are willing to spend to have a smart version - smart home monitoring, 2019
  • How much more consumers are willing to spend to have a smart version - smart appliances, 2019
  • How much more consumers are willing to spend to have a smart version - smart accessories, 2019

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Phillips
  • John Lewis & Partners
  • Dixons Carphone
  • Amazon
  • Apple
  • Google
  • Argos
  • Vodafone
  • Shop Direct
  • Very.co.uk
  • Tesco
  • ASDA
  • IKEA
  • Morrisons
  • Richer Sounds
  • Sainsbury's
  • Boots
  • Homebase
  • B&Q
  • Hughes
  • Wilko
  • Hive
  • Euronics
  • Screwfix
  • AO.com
  • Samsung
  • VOCOlinc
  • iHaper
  • Lutron
  • Lightwave
  • Eton
  • Sengled Element
  • Eufy Lumos
  • Veho
  • Insteon
  • Logitech
  • Honeywell
  • Ring
  • Nest
  • Adobe
  • Yale
  • Motorola
  • Swann
  • Lorex
  • SimpliSafe
  • miGuard
  • Canary
  • Koogeek
  • Tado
  • Lennox
  • Eve
  • Heatmiser
  • Bryant
  • Climote
  • Sensi
  • Solfex
  • Momit
  • Devolo
  • Sony
  • NowTV
  • LG
  • Panasonic
  • Bose
  • Roku
  • BT
  • Sonos
  • Manhattan
  • Humax
  • Fitbit
  • Garmin
  • Huawei
  • Casio
  • Bellabeat
  • Dodow
  • Withings/Nokia
  • Tanita
  • Kronaby
  • Bosch
  • Haier
  • Whirlpool
  • Siemens
  • Dyson
  • Gourmia
  • Hoover
  • Miele
  • Appkettle
  • Breville
  • Smeg
  • iRobot
  • TP-Link
  • Muller
  • HomeWorks
  • Busch
  • Somfy