+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

2022 Digital Storage for Media and Entertainment Report

  • PDF Icon

    Report

  • September 2022
  • Region: Global
  • Coughlin Associates
  • ID: 5233737

This report is the nineteenth report on data storage and emerging applications and the seventeenth report on data storage in the entertainment and media market published by the publisher.

Data storage is a key element in the digital transformation of content creation, editing, distribution and reception. Data capacity and communication speed increases, changing form factors, lowered product prices and the growing familiarity with digital editing, digital intermediates and various forms of digital distribution are key components in the continued growth and development of entertainment.

This updated and expanded report is the eighteenth annual comprehensive reference document on this topic. The report analyzes requirements and trends in worldwide data storage for entertainment content acquisition; editing; archiving and digital preservation; as well as digital cinema; broadcast; satellite; cable; network; internet and OTT and VOD distribution. Capacity and performance trends as well as media projections are made for each of the various market segments. Industry storage capacity and revenue projections include direct attached storage, cloud(including object storage), real-time as well as near-line network storage.

Table of Contents


AcknowledgementsThe Author
Executive Summary
  • Key Points
IntroductionCinema and Video FormatsMedia and Entertainment Professional Storage Survey
Content Creation and Acquisition
  • Feature Film Acquisition
  • Tv Production
  • Film Scanning
  • Storage Capacity Projections for Digital Content Acquisition
Post Production Including Editing and Special Effects
  • Non-Linear Editing (Nle)
  • Post Production Storage
  • Flash Memory for Editing
  • Editing and the Cloud
  • Special Effects and Other Post Production
  • Summary Post-Production Digital Storage Capacity Demand
  • Storage Capacity and Storage Revenue Projections for Nle, Special Effects and Other Post
  • Production Activities
Media and Entertainment Content Distribution
  • Lower Bandwidth Richer Media Distribution Technology
  • Local Broadcast
  • Cable Distribution
  • Satellite Headend
  • Tv Networks
  • Digital Cinema
  • Hard Disk Drives Used in Digital Cinema
  • Assumption for Digital Cinema Storage
  • Professional Media and Entertainment Internet Distribution
  • Video on Demand (Vod)
Summary of Non-Archive Entertainment and Media Storage
Archiving and Digital Preservation
  • Hard Disk Drives
  • Magnetic Tape
  • Optical Discs
  • Cloud and Object Archive Storage
  • Survey Archive Results
  • Digital Conversion of Older Analog Content
  • Costs of Digital Conversion
  • Costs of Long-Term Storage
  • Archiving of Digital Created Content
  • Total Archive and Preservation Storage Projections
  • Archiving Storage: Off-Line, Near-Line, in the Cloud
  • Uses of Archived Content - Making An Archive Roi
  • Migration of Content to Avoid Format Obsolescence
Capacity Requirements by Market Segment
Storage Revenue Estimates by Market Segment
  • Storage Media Projections
  • Touch Rate Versus Response Time
  • Response Time Definition
  • Touch Rate Definition
  • Touch Rate Vs. Response Time
  • Technology Regions
  • Io Object Size Curve
  • Media Projections for Media and Entertainment
ConclusionsSome Media and Entertainment Market CompaniesNewsletter Subscriptions
Table of Figures
Figure 1. Digital Entertainment Content Value Chain (An Accelerating Positive Feedback Loop)
Figure 2. Digital Entertainment Content Workflow
Figure 3. Hybrid Motion Picture Production and Post-Production Using Digital Intermediates
Figure 4. Report Assumptions for High End Movie Resolutions Over Time
Figure 5. Statistics for Ang Lee’S Billy Lynn’S Long Halftime Walk
Figure 6. Ang Lee’S Data Center
Figure 7. Setup and Application of Canon’S Free Viewpoint Video System
Figure 8. Video Resolution Comparisons
Figure 9. Content is Made Up of Essence Plus Metadata
Figure 10. Uses and Flow of Metadata in the Entertainment Content Process
Figure 11. Sphericam Vr Video Camera Setup
Figure 12. Jaunt One Video Camera Rig
Figure 13. Spherical Image Display
Figure 14. Arri Mini Lf 4K S35 Camera and Ssd Recording Media
Figure 15. Canon Eos C300 Mark Ii Dslr Used for Professional Video
Figure 16. For-A Super Slo-Mo Camera
Figure 17. Lg Oled 8K X 4K Lcd Display
Figure 18. Nhk 8K Portable Camera
Figure 19. Nhk 8K Portable Camera Schematic
Figure 20. Sharp 8K Portable Camera
Figure 21. Red Monstro 8K Vv Sensor for Weapon Cameras
Figure 22. Percentage of Recording Media in Professional Video Cameras.
Figure 23. Content Shot for An Hour of Completed Work
Figure 24. Panasonic Micro P2 Flash Module and Adapter
Figure 25. Sony Sxs Flash Memory Camcorder Modules
Figure 26. Sony External Video Recording Ssd
Figure 27. Angelbird Cfast Compact Flash Card
Figure 28. Angelbird Sd Cards for Professional Video Camera
Figure 29. Prograde Sfexpress 1.0 1 Tb Memory Card
Figure 30. G-Technology Ev Series Reader Atmos Master Caddy
Figure 31. Lacie 2Big Dock Thunderbolt 3 Drive
Figure 32. Nhk Super High Vision Equipment Roadmap
Figure 33. Percentage Scanned into Different Digital Resolutions
Figure 34. Digital Content Generation Capacity Projections
Figure 35. Annual Storage System Capacity Growth for Digital Content Acquisition
Figure 36. Professional Non-Linear Editing Model System
Figure 37. Das Vs. Shared Storage and Number of People in a Post Facility
Figure 38. Physical Distribution Media for Proxies or Completed Post Work
Figure 40. Seagate Lyve Drive Data Platform
Figure 41. Pixit Media Excelero 8K+ Workflow
Figure 41. Owc Thunderblade
Figure 42. Wd G-Drive Mobile Ssd-R
Figure 43. Aws Snowball Data Transport Solution
Figure 44. Example Render Farm Layout
Figure 45. Pixar Render Farm
Figure 46. Post Production Storage Capacity Annual Demand (Tb)
Figure 47. Projections for Post Production, Cgi/Fx New Storage Requirements
Figure 48. Price of Storage/Gb for Facility Niche
Figure 50. Toshiba On-Air Max Flash
Figure 51. Bit Rate Reduction Curve Showing Big-Rate Savings Between H.264 (Avc) and Hevc (Horizontal Axis Indicates Quality Target Resolution)
Figure 51. Local Broadcaster Content Distribution Storage Capacity Analysis
Figure 52. Estimate of Local Broadcaster Distribution Network Storage Tam ($M)
Figure 53. Cable Head End Distribution Storage Capacity Analysis
Figure 54. Estimate of Cable Head End Network Storage Tam ($M)
Figure 55. Satellite Head End Distribution Storage Capacity Analysis
Figure 56. Estimate of Satellite Headend Network Storage Tam ($M)
Figure 57. Tv Network Delivery Storage Capacity Analysis
Figure 58. Estimate of Tv Networks Local Near-Line and Cloud Storage Capacity (Tb)
Figure 59. Estimate of Tv Master Networks Network Storage Tam ($M)
Figure 60. Usb Hard Drive for Movie Distribution to Theatre (Mercado Theatre in Santa Clara, Ca)
Figure 61. Schematic of a Play-To-Screen Server With Functional Blocks (Thompson Grass Valley)
Figure 62. Digital Cinema Projector
Figure 63. Schematic Digital Projector Showing Imb Containing Content Storage (A) and With Content Storage External to the Imb (B)
Figure 64. Integrated Media Block Containing Hdds
Figure 65. Annual New Storage Capacity for Digital Cinema
Figure 66. Estimate of Digital Cinema Storage Tam ($M)
Figure 67. Internet Content Distribution System (Cdn)
Figure 68. Eluv.Io’S Content Fabric
Figure 69. Level 3’S Content Delivery Network
Figure 70. Internet Content Delivery Storage Capacity Analysis
Figure 71. Estimate of Internet Content Delivery Network Storage Tam ($M)
Figure 72. IBM Flash-Based Content-Delivery Servers
Figure 73. Video on Demand Total Storage Capacity Model
Figure 74. Annual Growth in Video on Demand Storage Capacity
Figure 75. Estimate of Vod Storage Tam by Category ($M)
Figure 76. Estimate of Cloud and Conventional Vod Storage Capacity
Figure 77. Non-Archive Media and Entertainment Annual Network Storage Tam Estimate
Figure 78. Non-Archive On-Line Network Annual Storage Tam Estimate
Figure 79. Non-Archive Near-Line Network Annual Storage Tam Estimate
Figure 80. Non-Archive Object Storage Annual Tam Estimate
Figure 81. Non-Archive Direct Attached and Local Storage Annual Tam Estimate
Figure 82. Total Non-Archive Storage Annual Tam Estimate
Figure 83. Non-Archive Network Storage Capacity Annual Demand Estimate
Figure 84. Non-Archive On-Line Network Storage Capacity Annual Demand Estimate
Figure 85. Non-Archive Near-Line Network Storage Capacity Annual Demand Estimate
Figure 86. Non-Archive Object Storage Capacity Annual Demand Estimate
Figure 87. Non-Archive Direct Attached Storage and Local Storage Capacity Annual Demand Estimate
Figure 88. Non-Archive Total Storage Capacity Annual Demand Estimate
Figure 89. Hdd Cartridge Products (Rdx)
Figure 90. Atsc Hdd Technology Roadmap
Figure 91. Lto Projected Tape Generations
Figure 92. Lto-9 Tape Cartridges and Drive
Figure 93. Uses for Ltfs Tape in Media and Entertainment Workflows
Figure 94. Sony/Panasonic Optical Archive Roadmaps
Figure 95. Sony Blu-Ray Optical Disc Cartridge and Drive
Figure 96. Xendata Tape or Optical Disc Library
Figure 97. Elements in An Axf Object Wrapper
Figure 98. Spectra Logic’S Vail Workflow
Figure 99. Percentage of Digital Long-Term Archives on Various Media
Figure 100. Percentage of Tape Formats Used in Digital Archiving
Figure 101. Example Workflow for Analog to Digital Video Conversion.
Figure 102. Gbh Transport and Object Storage Solution.
Figure 103. Total Annual Digital Storage Demand Projections for Archiving and Digital Content Conversion & Preservation
Figure 104. Annual Growth in Near-Line and Off-Line Digital Storage for Content Archiving
Figure 105. Annual Archive Object Storage for Content Archiving
Figure 106. Cloud Vs. Local Archive Storage
Figure 107. Relationship Between Archive Content and Multiple Real-Time and Nonreal-Time Distribution Content
Figure 108. Media and Entertainment New Cloud Storage Capacity Projections
Figure 109. Media and Entertainment New Object Storage Capacity Projections
Figure 110. Media and Entertainment Cloud Storage Revenue Projections
Figure 111. Media and Entertainment Object Storage Revenue Projections
Figure 112. Touch Rate Versus Response Time Indicating Various Types of Uses
Figure 113. Digital Storage Technologies Regions Overlaid on the Touch Rate/Response Time Chart
Figure 114. Touch/Y and Response Time for 100% Random Io in a 4 Tb Capacity Hdd
Figure 115. Touch/Y and Response Time for 4 Tb Capacity Hdd, Lto Tape and Blu-Ray Discs
Figure 116. Media Annual Revenue Estimate Summary ($M)
Figure 117. Tape Cartridge Annual Unit Shipment Projections
Figure 118. Optical Disk Unit Annual Unit Shipment Projections
Figure 119. Hdd & Flash Annual Unit Shipment Projections
Figure 120. Distribution of Storage Capacity for Entertainment Creation, Archiving, and Distribution Segments (2020)
Figure 121. Distribution of Storage Capacity for Entertainment Creation, Archiving, and Distribution Segments (2026)
Figure 122. Media and Entertainment Market Storage Revenue Share by Segment (2020)
Figure 123. Media and Entertainment Market Storage Revenue Share by Segment (2026)
Figure 124. Market Share of Storage Media by Storage Capacity Shipped (2020)
Figure 125. Market Share of Storage Media by Storage Capacity Shipped (2026)
Figure 126. Market Share of Storage Media by Revenue (2020)
Figure 127. Market Share of Storage Media by Revenue (2026)
Figure 128. M&E Flash Memory Revenue by Application (2020)
Figure 129. M&E Flash Memory Revenue by Application (2026)

List of Tables
Table 1. Example Resolution, Data Rates and Storage Capacity Requirements for Professional Media Content (Assumes No Chroma Subsampling)
Table 2. Some 4K and Beyond Camera Codecs
Table 3. Feature Film Metrics (24 Fps, 10-Bit Color, 4K Bayer Format)
Table 4. Percentage of Survey Participants in Content Market Segments.
Table 5. Survey Participant Locations
Table 6. Uncompressed Format Assumptions for 1 Hour of Full Resolution Raw Content
Table 7. Comparison of Professional Video Camera Media Trends
Table 8. Survey Question: What % of Your Content is Born Digital
Table 9. Comparison of 2010-2021 for Hours Shot for An Hour of Completed Content
Table 10. Comparison of 2010, 2012-2020 Scanned Resolutions
Table 11. Feature Film Projection Assumptions
Table 12. Tv Broadcast Assumptions
Table 13. Tv Episodic Assumptions
Table 14. General Assumptions for Movie & Tv Content
Table 15. Feature Film Scanning Digital Storage Requirements
Table 16. Assumptions for Film Scanning Projections
Table 17. Assumptions for Storage Systems Capacity Projections
Table 18. Proxy Distribution Media Trends
Table 19 Professional Nle Bandwidth Requirements
Table 20. Professional Post-Production Storage Assumptions
Table 21. Professional Post Production Storage Projections (High End)
Table 22. Special Effects and Other Special Production Activities Storage Projections
Table 23. World-Wide Post Facilities Capacity Growth Estimates (On-Line, Near-Line and Das/Local)
Table 24. Post-Production Facility Spending Assumptions ($/Gb)
Table 25. World-Wide He/Mr Nle Facilities Network Storage Spending Estimates
Table 26. Average Percentage Content on Physical Media for Professional Content Distribution
Table 27. Comparison of Costs for Streaming Content With Hdds and Ssds (From Quantum)
Table 28. Additional Assumptions on Local Broadcast Content
Table 29. Estimate of Ww Local Broadcast Storage Capacity Requirements and Spending
Table 30. Cable Head End Assumptions
Table 31. Estimate of Ww Cable Head End Storage Spending
Table 32. Satellite Headend Assumptions
Table 33. Estimate of Ww Satellite Head End Storage Spending
Table 34. Tv Master Network Assumptions
Table 35. Estimate of Ww Tv Master Network Storage Spending
Table 36. Digital Cinema Storage Estimate Assumptions
Table 37. Digital Cinema Storage Estimate
Table 38. Internet Content Delivery Assumptions
Table 39. Estimate of Ww Internet Content Delivery Storage Spending
Table 40. Vod Capacity Model Assumptions
Table 41. Video on Demand Storage Capacity Model
Table 42. Simplified Percentage Growth Rate of Various Archival Media Types
Table 43. 2006 Estimated Costs for Archiving Motion Picture Materials on Hdd Arrays and a Tape Library for Year 1 (1 Tb)28
Table 44. Assumptions for Archiving and Digital Preservation
Table 45. Archiving and Digital Conversion and Preservation Storage Projections
Table 46. Annual New Capacity Projections by Media and Entertainment Market (Petabytes)
Table 47. Annual New Direct Attached and Local Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 48. Annual New Total Networked Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 49. Annual New On-Line Networked Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 50. Annual New Near-Line Networked Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 51. Annual New Object Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 52. Annual New Cloud Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 53. Total Entertainment and Media Storage Revenue Estimate ($M)
Table 54. Direct Attached and Local Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 55. Total Network Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 56. On-Line Network Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 57. Near-Line Network Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 58. Object Storage Entertainment and Media Storage Revenue Estimate ($M)223
Table 59. Off-Line Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 60. Media Unit Storage Capacity and Price Assumptions
Table 61. Detailed Annual New Media Unit Breakdown by Application
Table 62. Annual New Media Unit Summary

Companies Mentioned

  • LG 
  • Sharp
  • Red 
  • Atmos
  • Lacie
  • NHK 
  • IBM
  • Sony
  • Level 3
  • Toshiba
  • Sphericam VR 
  • Prograde 
  • Seagate 
  • Canon For-A
  • Arri Mini Lf 
  • Angelbird
  • Pixit Media 
  • Panasonic
  • Panasonic 
  • G-Technology
  • Eluv.Io
  • Jaunt One