The Global Onshore Wind Turbine Market

A Measurement System to Spark Companies 2 Action (C2A) - Innovation That Fuels New Deal Flow and Growth Pipelines

Onshore wind energy involves the harvesting of wind power from wind turbines set up on land. Its growing popularity as a means to meet country-specific clean energy targets along with strong regulatory support are driving industry growth globally. Corporate interest in procuring wind power to meet renewable energy goals as well as falling wind turbine prices further drive installations. Rising energy demands in several regional markets also contribute to market growth.

Solar PV and hydropower are competitors in the alternative renewable energy space, and the growing offshore wind market supported by targeted policies in some regions may reduce demand for onshore wind in the long term, as may limited availability of land sites suited for wind energy generation. Innovations such as higher-capacity onshore turbines, modular turbines, and additive manufacturing are bringing down the overall cost of onshore wind power. Leveraging technological advancements in Big Data analytics and the Internet of Things is enabling the development of smart wind turbines with increased connectivity, operation optimization, and predictive capabilities. Another trend shaping the market is the continued decrease in the cost of electricity of onshore wind in all regional markets, making wind power more competitive with conventional fuel sources.

China holds the share of the global onshore wind turbine market; Europe and India are other leading markets. Emerging markets include Brazil, Mexico, Australia, and South Africa. Mature markets (the United Kingdom, Germany, and the United States) are expected to generate demand as a result of increasing repowering or updating activities for aging wind power farms.

The Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the methodology. The document presents competitive profiles on each of the companies based on their strengths, opportunities, and a small discussion on their positioning. The author analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.