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Asia Pacific Heat-Not-Burn Tobacco Product Market (2019-2025): Market Forecast by Product Type, by Demography, by Sales Channels, by Countries, and Competitive Landscape

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    Report

  • 100 Pages
  • August 2019
  • Region: Asia Pacific
  • 6W Research
  • ID: 4911922

The Asia Pacific Heat-Not-Burn Tobacco Product Market is Projected to Grow at a CAGR of 14.6% During 2019-25

Reduced risks associated with Heat-not-Burn Tobacco products shifted the consumers towards such products from conventional cigarettes. The product has gained social acceptance in the Asia Pacific (APAC) region and focuses on providing less carcinogenic substances and less of tar. Furthermore, these offer a similar experience as conventional cigarettes which drive regular smokers towards Heat-not-Burn Tobacco products.

According to this research, the Asia Pacific (APAC) heat-not-burn (HnB) tobacco product market is projected to grow at a CAGR of 14.6% during 2019-25. Globally, the Asia Pacific region holds the largest revenue share in the HnB market. The presence of the largest smoking population in the region acts as a catalyst in propelling the demand for such products in Asian countries. Japan has the largest revenue share in the Asia Pacific region owing to the introduction of such products in the market since the introduction of these products whereas the growth rate of the heat-not-burn tobacco product market in South Korea is highest as compared to other countries in the region.

By age group, the bracket of 18-39 years has acquired the market of such products owing to the higher social acceptance. Offline mode has captured the highest share in the heat-not-burn tobacco product market due to the physical availability of the product and no age restrictions on buying the product offline as compared to the online mode.

Some of the major companies in the Asia Pacific heat-not-burn tobacco product market include - Philip Morris International, British American Tobacco, and Japan Tobacco International.

The report thoroughly covers the market by product type, by demography, by sales channel, and by countries. The report provides an unbiased and detailed analysis of the on-going Asia Pacific heat-not-burn tobacco product market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights of the Report:


  • Historical data of APAC Heat-not-Burn Tobacco Product Market Revenues for the Period 2015-2018
  • APAC Heat-not-Burn Tobacco Product Market Size and APAC Heat-not-Burn Tobacco Product Market Forecast, Until 2025
  • Asia Pacific Heat-not-Burn Tobacco Product Market Share, By Countries
  • Historical data of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
  • Forecast of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume until 2025.
  • Asia Pacific Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Product Type
  • Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Demography
  • Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel
  • Asia Pacific Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Countries
  • Historical & Forecast data of the South Korea Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
  • Market Size of South Korea Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
  • Historical & Forecast data of the Japan Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
  • Market Size of Japan Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
  • Historical & Forecast data of the Malaysia Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
  • Market Size of Malaysia Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
  • Market Opportunity Assessment.
  • Market Drivers
  • Restraints
  • Market Trends and Developments.
  • Competitive Benchmarking
  • Competitive Landscape.
  • Market Share, By Players
  • Company Profiles.
  • Strategic Recommendations.

Markets Covered

The report provides a detailed analysis of the following market segments:

By Product Type


  • Tobacco Stick Packs
  • Devices

By Demography


  • Gender
    • Male
    • Female

  • Age Group
    • 18-39 years
    • 40-59 years
    • Above 59 years

By Sales Channel


  • Online
  • Offline

By Country


  • South Korea
  • Japan
  • Malaysia

Table of Contents


1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of the Report
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Asia Pacific Heat-not-Burn Tobacco Product Market Overview
3.1. Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F
3.2. Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Country, 2018 & 2025F
3.3. Asia Pacific Heat-not-Burn Tobacco Product Market Industry Life Cycle
3.4. Asia Pacific Heat-not-Burn Tobacco Product Market- Porter’s Five Forces, 2018
4. Asia Pacific Heat-not-Burn Tobacco Product Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. Japan Heat-not-Burn Tobacco Product Market Overview
5.1. Country Indicators
5.2. Japan Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F
5.3. Japan Heat-not-Burn Tobacco Product Market Revenue & Volume Share, By Product Types, 2018 & 2025F
5.3.1. Japan Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2015-2025F
5.3.2. Japan Heat-not-Burn Tobacco Device Market Revenues & Volume, 2015-2025F
5.4. Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
5.4.1. Japan Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018
5.5. Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
5.5.1. Japan Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018
5.6. Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
5.6.1. Japan Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018
6. South Korea Heat-not-Burn Tobacco Product Market Overview
6.1. Country Indicators
6.2. South Korea Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F
6.3. South Korea Heat-not-Burn Tobacco Product Market Revenue & Volume Share, By Product Types, 2018 & 2025F
6.3.1. South Korea Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2017-2025F
6.3.2. South Korea Heat-not-Burn Tobacco Device Market Revenues & Volume, 2017-2025F
6.4. South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
6.4.1. South Korea Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018
6.5. South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
6.5.1. South Korea Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018
6.6. South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
6.6.1. South Korea Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018
7. Malaysia Heat-not-Burn Tobacco Product Market Overview
7.1. Country Indicators
7.2. Malaysia Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F
7.3. Malaysia Heat-not-Burn Tobacco Product Market Revenues & Volume Share, By Product Types, 2018 & 2025F
7.3.1. Malaysia Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2017-2025F
7.3.2. Malaysia Heat-not-Burn Tobacco Device Market Revenues & Volume, 2017-2025F
7.4. Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
7.4.1. Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018
7.5. Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
7.5.1. Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018
7.6. Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
7.6.1. Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018
8. Rest of Asia Pacific Heat-not-Burn Tobacco Product Market Overview
8.1  Rest of Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F
9. Asia Pacific Heat-not-Burn Tobacco Product Market Regulations
10. Asia Pacific Heat-Not-Burn Tobacco Product Market Opportunity Assessment
10.1 Asia Pacific Heat-Not-Burn Tobacco Product Market Opportunity Assessment, By Countries, 2025F
11. Asia Pacific Heat-Not-Burn Tobacco Product Market Competitive Landscape
11.1 Asia Pacific Heat-Not-Burn Tobacco Product Market Revenue Share, By Company, 2018
12. Company Profiles
12.1. Japan Tobacco International
12.2. Philip Morris International Inc.
12.3. British American Tobacco
12.4. KT&G Corporation
13. Strategic Recommendations14. Disclaimer
List of Figures
Figure 1: Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Billion, Million Units)
Figure 2: Asia Pacific Heat-not-Burn Tobacco Product Market Revenues, By Countries, 2018 & 2025F
Figure 3: Share of Current Smoker in Japan, By Gender Types, 2018
Figure 4: Japan Population, By Age Group, 2018 (Million)
Figure 5: Number of Smokers In Japan, 2018
Figure 6: Japan Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Million, Million Units)
Figure 7: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F
Figure 8: Japan Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F
Figure 9: Japan Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2015-2025F ($ Million, Million Units)
Figure 10: Japan Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 11: Japan Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million)
Figure 12: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
Figure 13: Japan Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million)
Figure 14: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
Figure 15: Japan Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 (Million)
Figure 16: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
Figure 17: Share of Current Smokers in South Korea, By Gender, 2018
Figure 18: South Korea Population, By Age Group, 2018 (Million)
Figure 19: Share of Heat-not-Burn Tobacco Product Users in South Korea, By User Type, 2018
Figure 20: South Korea Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F ($ Billion, Million Units)
Figure 21: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F
Figure 22: South Korea Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F
Figure 23: South Korea Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 24: South Korea Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 25: South Korea Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million)
Figure 26: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
Figure 27: South Korea Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million)
Figure 28: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
Figure 29: South Korea Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million)
Figure 30: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
Figure 31: Share of Female Smoker in Malaysia, 2018
Figure 32: Malaysia Population, By Age Group, 2018 (Million)
Figure 33: Share of Male Smoker in Malaysia, 2018
Figure 34: Malaysia Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F ($ Billion, Million Units)
Figure 35: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F
Figure 36: Malaysia Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F
Figure 37: Malaysia Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 38: Malaysia Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 39: Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million)
Figure 40: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
Figure 41: Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million)
Figure 42: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
Figure 43: Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million)
Figure 44: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
Figure 45: Rest of Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Billion, Million Units)
Figure 46: Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Company, 2018

Companies Mentioned

  • British American Tobacco
  • Japan Tobacco International
  • KT&G Corporation
  • Philip Morris International Inc