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Opportunities in the Western Europe Wine Sector

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    Report

  • 113 Pages
  • October 2020
  • Region: Europe
  • GlobalData
  • ID: 4912042
Summary

The global wine sector was valued at US$372,482.4 million in 2019 and is projected to grow at a CAGR of 4.2%, to reach US$ 456,963.2 million by 2024. Western Europe was the largest market for wine, accounting for 40.8% value share of the global wine sector in 2019. The region valued US$152,087.2 million in 2019 and is expected to register a negative CAGR of 0.5% during the forecast period. Based on the relative performance of countries on multiple metrics, Denmark, Sweden, Luxembourg, and Austria were shortlisted as high-potential countries, primarily due to the large wine sector size, projected high-value growth rates, and projected rising per capita value growth levels.

The top five companies in Western Europe wine sector accounted for a share of 6.3% in 2019, of which Constellation Brands, Inc and by Rotkäppchen-Mumm Sektkellereien GmbH held volume share of 1.5% each. It was followed Pernod Ricard SA (1.2%), Les Grands Chais de France (1.1%), and Treasury Wine Estates Vintners Limited (1%). Private labels held a 20.8% volume share of overall sales in 2019. Hypermarkets & supermarkets was the leading distribution channel in the Western Europe wine sector, with a volume share of 41.4% in 2019. Glass was the most widely used pack material, accounting for 88.1% share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe wine sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of West Europe wine sector, analyzing data from 19 countries in the region. It includes analysis on the following -
  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-potential Countries’ Analysis: Indicates changing share of value consumption in the various wines by category across high-potential countries in West Europe region. It also provides Risk-Reward analysis of four countries across West Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Provides some of the most compelling wine manufacturers, brands, products, and marketing campaigns in the West Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in West Europe region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis on the leading distribution channels in West Europe wine sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, on-trade and others, which includes cash & carries and warehouse clubs, department stores, and other retailers.
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of wine.
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to West Europe wine sector.

Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents


Executive summary
Part 1: Market Environment
  • Market size analysis - West Europe compared to other regions
  • Value and volume growth analysis by region
  • West Europe market growth analysis by country
  • West Europe market growth analysis by category


Part 2: High-Potential Countries’ Analysis
  • Methodology - Identifying high-potential countries
  • Top four high-potential countries in West Europe
  • Overview of high-potential countries in West Europe
  • Growth contribution analysis by country (1/2)
  • Growth contribution analysis by country (2/2)
  • Value share of wine sector as a proportion of overall alcohol by country, 2019
  • Change in consumption levels by country and category
  • Per capita consumption analysis
  • Per capita expenditure analysis


Part 3: Country Deep Dive
  • Overview of Danish wine sector
  • Demographic analysis - Denmark
  • Market size analysis of top four cities
  • Market size analysis of top four cities by categories
  • Top four cities contribution to volume growth
  • Key trends in the Danish wine sector
  • Overview of the Swedish wine sectorDemographic analysis - Sweden
  • Market size analysis of top four cities
  • Market size analysis of top four cities by categories
  • Top four cities contribution to volume growth
  • Key trends in the Swedish wine sector
  • Overview of Luxembourg wine sector
  • Key trends in Luxembourg wine sector
  • Overview of Austrian wine sector
  • Demographic analysis - Austria
  • Market size analysis of top five cities
  • Market size analysis of top five cities by categories
  • Top five cities contribution to volume growth
  • Key trends in the Austrian wine sector


Part 4: Success Stories
  • About case studies
  • Case study: Case Study: Broadland Wineries Ltd.
  • Case Study: Eschenhof Holzer, Zero-G, Grüner Veltliner
  • Case Study: Charles Mignon - Champagne Brut Premium Reserve


Part 5: Competitive Environment
  • Leading companies share in the West Europe wine sector
  • Brand share analysis of top five companies
  • Leading Companies in the West Europe wine sector
  • Leading Brands in the West Europe wine sector
  • Private label penetration in the West Europe wine sector


Part 6: Distribution Analysis
  • Leading distribution channels by country
  • Leading distribution channels by category


Part 7: Packaging Analysis
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type


Part 8: Challenges and Future Outlook
  • Key challenges in the West Europe wine sector
  • Future outlook of the West Europe wine sector


Appendix
  • Definitions
  • About the Publisher


List of Tables
  • Regional comparison: Market size, growth, and per capita analysis, 2019-2024
  • Overview of high-potential countries in West Europe
  • Value share of wine sector as a proportion of overall alcohol by country, 2019
  • Change in consumption of category within wine(value terms), by country, 2019-2024
  • Top five companies share by brand (in volume terms) in West Europe wine sector, 2019
  • Private Label penetration (in volume terms) in wine sector, 2019
  • Leading Distribution Channels in West Europe by Country, 2019
  • Leading Distribution Channels in West Europe by Category, 2019


List of Figures
  • Annual value growth analysis by region, 2019-2024
  • Annual volume growth analysis by region, 2019-2024
  • Category volume growth analysis of countries compared to regional average growth
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by category in West Europe, 2019-2024
  • Country level contribution to the growth of fortified wine in West Europe, 2019-2024
  • Country level contribution to the growth of sparkling wine in West Europe, 2019-2024
  • Country level contribution to the growth of still wine in West Europe, 2019-2024
  • Per Capita Consumption by category in West Europe by Country, 2019
  • Per Capita Expenditure by category in West Europe by Country, 2019
  • Denmark: category share
  • Demographic analysis* - Denmark
  • Market size analysis of top four cities
  • Volume analysis of top four cities by category (Million liters), 2018
  • Top four cities contribution to volume growth
  • Sweden: category share
  • Demographic analysis* - Sweden
  • Market size analysis of top four cities
  • Volume analysis of top four cities by category (Million liters), 2018
  • Top four cities contribution to volume growthLuxembourg: category share
  • Austria: category share
  • Demographic analysis* - Austria
  • Market size analysis of top five cities
  • Volume analysis of top five cities by category (Million liters), 2018
  • Top five cities contribution to volume growth
  • Leading companies in West Europe wine sector by volume sales (% share), 2019
  • Leading companies in West Europe wine sector by volume sales (Million liters), 2019
  • Leading Brands (including Private label) in West Europe wine sector by volume sales (Million liters), 2019
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and outers

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Constellation Brands Inc
  • Rotkäppchen-Mumm Sektkellereien GmbH
  • Les Grands Chais de France
  • Pernod Ricard SA
  • Treasury Wine Estates Vintners Limited
  • CAVIRO Soc Coop Agricola
  • Bacardi Limited
  • Compagnie Francaise Des Grands Vins
  • Groupe Castel
  • Viña Concha Y Toro S.A.