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Strategy Briefing: Hybrid Strategy - Harnessing the Health Halo of Plants

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    Report

  • 20 Pages
  • January 2020
  • Region: Global
  • New Nutrition Business
  • ID: 4912088

A strategy of “hybrid” or “blended” products allows companies to connect to the plant-based trend in a creative way, by offering plant content along with meat, dairy or carbs.

It’s Day 1 of a new product development opportunity which is set for long-term growth and is already showing signs of success.

It’s an innovation opportunity that gives consumers “permission to indulge” in their favourite foods while also enjoying the health halo of plants - and one that’s earning companies premium prices.

This 17-page report explores how companies are pursuing the hybrid opportunity in five categories:


  • Snacking
  • Bread & bakery
  • Breakfast cereal
  • Meat
  • Dairy

The report also shows:


  • What percentages of plants are being used in different hybrid products in the various categories
  • The price premiums
  • Examples of on-pack messages

Table of Contents

  • Big niche
  • Flexitarianism
  • What exactly constitutes a hybrid?
  • Provide other benefits
  • Category 1: Snacking
  • Category 2: Bakery
  • Category 3: Breakfast cereal
  • Category 4: Meat
  • Category 5: Dairy