Increasing Urban Congestion Helping in Kick Scooter Sharing Market Growth
The increasing demand for a fun first- and last-mile commuting option and rising urban road congestion are driving the progress of the kick scooter sharing market across the world. In 2018, such services generated $143.4 million in revenue, which is projected to grow to $4,090.5 million in 2025, at a 51.3% CAGR during the forecast period (2019-2025). Kick scooters are those on which people stand during their journey, and most such vehicles use an electric motor.
On the basis of model, the kick scooter sharing market is bifurcated into multimodal and first- and last-mile. Of these, the first- and last-mile model dominated the market in 2018, as the shared mobility services offered via cars are slightly expensive for short distances; 8 km (5.1 miles) is the average distance for which such services are availed. Further, traffic congestion, parking problems, and air pollution result from the use of cars for short-distance traveling. Therefore, kick scooters not only offer cheap commute, but also help in reducing carbon emissions.
Another reason behind the growing popularity of the concept is that many service providers offer such vehicles via the dockless model, wherein they can be picked up and parked anywhere. This saves time, as people do not need to move around to locate the docking stations. Along with convenience, shared kick scooters are also being adopted for their fun and recreational quotient, and it has been observed that most of the people opting for such services are youths, between the ages of 20 and 35.
The increasing problem of urban road congestion is another significant kick scooter sharing market growth driver. Cars and buses already take up a lot of space on the roads, and their numbers are rising day by day. This is resulting in traffic jams, and almost no space left for pedestrians, in certain places. To make the situation better, the government of numerous countries are promoting kick scooters, as they require significantly less space to travel and park, the latter of which also offers advantages for micromobility firms.
A lucrative opportunity for the kick scooter sharing market lies in the integration of such services with other mobility modes. Several market players, including Lime, Jump, Scoot, and Mobycy, are getting involved in bike sharing, to maximize their revenue and give people more than just one option of traveling short distances. Similarly, Movo and Blinkee also offer scooters, along with kick scooters, for sharing. With more companies adopting such a model, the market is expected to grow further in the coming years.
Across the globe, North America dominated the kick scooter sharing market in 2018, and it is expected to continue on this path throughout the forecast period. This is attributed to the rapid popularity of such services here and the fact that these services were introduced in this region before anywhere else. As the concept has proven useful in solving the first- and last-mile travel problem, it is finding more users in North America.
During the forecast period, the market is predicted to display the fastest growth in Europe. The rapid popularity of such services in North America are helping in their swift adoption in Europe, and companies which have been successful in the former region are entering the latter. Thus, the advent of established shared kick scooter providers, coupled with the inflow of heavy investments, is helping the European market progress. Spain, Belgium, France, Austria, and Switzerland are leading the way in shared kick scooter usage in the continent.
Therefore, as such vehicles offer cost-effective short-distance commuting solutions and also check air pollution, their usage is increasing.
The increasing demand for a fun first- and last-mile commuting option and rising urban road congestion are driving the progress of the kick scooter sharing market across the world. In 2018, such services generated $143.4 million in revenue, which is projected to grow to $4,090.5 million in 2025, at a 51.3% CAGR during the forecast period (2019-2025). Kick scooters are those on which people stand during their journey, and most such vehicles use an electric motor.
On the basis of model, the kick scooter sharing market is bifurcated into multimodal and first- and last-mile. Of these, the first- and last-mile model dominated the market in 2018, as the shared mobility services offered via cars are slightly expensive for short distances; 8 km (5.1 miles) is the average distance for which such services are availed. Further, traffic congestion, parking problems, and air pollution result from the use of cars for short-distance traveling. Therefore, kick scooters not only offer cheap commute, but also help in reducing carbon emissions.
Another reason behind the growing popularity of the concept is that many service providers offer such vehicles via the dockless model, wherein they can be picked up and parked anywhere. This saves time, as people do not need to move around to locate the docking stations. Along with convenience, shared kick scooters are also being adopted for their fun and recreational quotient, and it has been observed that most of the people opting for such services are youths, between the ages of 20 and 35.
The increasing problem of urban road congestion is another significant kick scooter sharing market growth driver. Cars and buses already take up a lot of space on the roads, and their numbers are rising day by day. This is resulting in traffic jams, and almost no space left for pedestrians, in certain places. To make the situation better, the government of numerous countries are promoting kick scooters, as they require significantly less space to travel and park, the latter of which also offers advantages for micromobility firms.
A lucrative opportunity for the kick scooter sharing market lies in the integration of such services with other mobility modes. Several market players, including Lime, Jump, Scoot, and Mobycy, are getting involved in bike sharing, to maximize their revenue and give people more than just one option of traveling short distances. Similarly, Movo and Blinkee also offer scooters, along with kick scooters, for sharing. With more companies adopting such a model, the market is expected to grow further in the coming years.
Across the globe, North America dominated the kick scooter sharing market in 2018, and it is expected to continue on this path throughout the forecast period. This is attributed to the rapid popularity of such services here and the fact that these services were introduced in this region before anywhere else. As the concept has proven useful in solving the first- and last-mile travel problem, it is finding more users in North America.
During the forecast period, the market is predicted to display the fastest growth in Europe. The rapid popularity of such services in North America are helping in their swift adoption in Europe, and companies which have been successful in the former region are entering the latter. Thus, the advent of established shared kick scooter providers, coupled with the inflow of heavy investments, is helping the European market progress. Spain, Belgium, France, Austria, and Switzerland are leading the way in shared kick scooter usage in the continent.
Therefore, as such vehicles offer cost-effective short-distance commuting solutions and also check air pollution, their usage is increasing.
Table of Contents
Chapter 1. Research Background1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Model
1.3.2 Market Segmentation by Region
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition
4.1.1 By Model
4.1.1.1 First and last-mile
4.1.1.2 Multimodal
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 New investments
4.3.1.2 Entry of major shared mobility service providers
4.3.2 Drivers
4.3.2.1 Growing adoption of kick scooter sharing as a fun and recreational traveling option
4.3.2.2 Growing demand for first and last-mile transportation
4.3.2.3 Rising urban road congestion
4.3.2.4 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Regulatory hurdles
4.3.3.2 Lack of systematic parking infrastructure
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Integration of services
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Intensity of Rivalry
4.4.4 Threat of New Entrants
4.4.5 Threat of Substitutes
4.5 Rides by Region
Chapter 5. User Analysis of Kick Scooter Sharing Services
5.1 By User Group
5.2 By Gender
5.3 By Age
5.4 By Purpose
5.5 Preference of Alternative Transport Mode
5.6 Additional Mode of Transport
Chapter 6. Business Model
6.1 Infrastructure
6.2 Offerings
6.3 Customers
6.4 Finance
Chapter 7. Regulatory Landscape
7.1 North America
7.1.1 U.S.
7.1.2 Canada
7.2 Europe
7.2.1 U.K.
7.2.2 France
7.2.3 Germany
7.2.4 Spain
7.2.5 Switzerland
7.2.6 Austria
7.3 APAC
7.3.1 Singapore
7.3.2 Malaysia
7.3.3 Thailand
7.4 LAMEA
7.4.1 Mexico
7.4.2 Brazil
Chapter 8. Global Market Size and Forecast
8.1 By Model
8.2 By Region
Chapter 9. North America Market Size and Forecast
9.1 By Model
9.2 By Country
9.3 Market Share Analysis of Major Players in North America
Chapter 10. Europe Market Size and Forecast
10.1 By Model
10.2 By Country
10.3 Market Share Analysis of Major Players in Europe
Chapter 11. APAC Market Size and Forecast
11.1 By Model
11.2 By Country
11.3 Market Share Analysis of Major Players in APAC
Chapter 12. LAMEA Market Size and Forecast
12.1 By Model
12.2 By Country
12.3 Market Share Analysis of Major Players in LAMEA
Chapter 13. Competitive Landscape
13.1 List of Key Players and Their Offerings
13.2 Market Share Analysis of Key Players
13.3 Competitive Benchmarking of Key Players
13.4 Global Strategic Developments
13.4.1 Service Launches
13.4.2 Partnerships
13.4.3 Investments
13.4.4 Mergers and Acquisitions
13.4.5 Other Developments
Chapter 14. Company Profiles
14.1 Neutron Holdings Inc. (Lime)
14.1.1 Company Overview
14.1.2 Company Snapshot
14.2 Bird Rides Inc. (Bird)
14.2.1 Company Overview
14.2.2 Company Snapshot
14.3 Waybots Inc. (Skip)
14.3.1 Company Overview
14.3.2 Company Snapshot
14.4 Social Bicycles Inc. (JUMP)
14.4.1 Company Overview
14.4.2 Company Snapshot
14.5 VOI Technology AB
14.5.1 Company Overview
14.5.2 Company Snapshot
14.6 Taxify OU (Bolt)
14.6.1 Company Overview
14.6.2 Company Snapshot
14.7 emTransit B.V. (Dott)
14.7.1 Company Overview
14.7.2 Company Snapshot
14.8 Beam Mobility Holdings Pte. Ltd. (Beam)
14.8.1 Company Overview
14.8.2 Company Snapshot
14.9 LMTS Holding S.C.A. (Circ)
14.9.1 Company Overview
14.9.2 Company Snapshot
14.10 TIER Mobility GmbH (Tier)
14.10.1 Company Overview
14.10.2 Company Snapshot
14.11 BYKE Mobility GmbH (Wind)
14.11.1 Company Overview
14.11.2 Company Snapshot
14.12 Bycyshare Technologies Pvt. Ltd. (Mobycy)
14.12.1 Company Overview
14.12.2 Company Snapshot
14.13 Neuron Mobility Pte. Ltd.
14.13.1 Company Overview
14.13.2 Company Snapshot
14.14 Grin Scooters SAPI de CV (Grin)
14.14.1 Company Overview
14.14.2 Company Snapshot
14.15 mytaxi Polska sp. z o.o. (Hive)
14.15.1 Company Overview
14.15.2 Company Snapshot
14.16 Skinny Labs Inc. (Spin)
14.16.1 Company Overview
14.16.2 Company Snapshot
Chapter 15. Appendix
15.1 Abbreviations
15.2 Sources and References
15.3 Related ReportsList of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 GLOBAL KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
TABLE 5 GLOBAL KICK SCOOTER SHARING MARKET, BY REGION, $M (2017-2025)
TABLE 6 NORTH AMERICA KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
TABLE 7 NORTH AMERICA KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 8 EUROPE KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
TABLE 9 EUROPE KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 10 APAC KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
TABLE 11 APAC KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 12 LAMEA KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
TABLE 13 LAMEA KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 14 KEY MARKET PLAYERS AND THEIR OFFERINGS
TABLE 15 COMPETITIVE BENCHMARKING OF KEY PLAYERS
TABLE 16 SERVICE LAUNCHES BY MAJOR PLAYERS
TABLE 17 PARTNERSHIPS BY MAJOR PLAYERS
TABLE 18 INVESTMENTS RECEIVED BY MAJOR PLAYERS
TABLE 19 MERGERS AND ACQUISITIONS BY MAJOR PLAYERS
TABLE 20 OTHER DEVELOPMENTS BY MAJOR PLAYERS
TABLE 21 NEUTRON HOLDINGS INC. (LIME) - COMPANY SNAPSHOT
TABLE 22 BIRD RIDES INC. (BIRD) - COMPANY SNAPSHOT
TABLE 23 WAYBOTS INC. (SKIP) - COMPANY SNAPSHOT
TABLE 24 SOCIAL BICYCLES INC. (JUMP) - COMPANY SNAPSHOT
TABLE 25 VOI TECHNOLOGY AB - COMPANY SNAPSHOT
TABLE 26 TAXIFY OU (BOLT) - COMPANY SNAPSHOT
TABLE 27 EMTRANSIT B.V. (DOTT) - COMPANY SNAPSHOT
TABLE 28 BEAM MOBILITY HOLDINGS PTE. LTD. (BEAM) - COMPANY SNAPSHOT
TABLE 29 LMTS HOLDING S.C.A. (CIRC) - COMPANY SNAPSHOT
TABLE 30 TIER MOBILITY GMBH (TIER) - COMPANY SNAPSHOT
TABLE 31 BYKE MOBILITY GMBH (WIND) - COMPANY SNAPSHOT
TABLE 32 BYCYSHARE TECHNOLOGIES PVT. LTD. (MOBYCY) - COMPANY SNAPSHOT
TABLE 33 NEURON MOBILITY PTE. LTD. - COMPANY SNAPSHOT
TABLE 34 GRIN SCOOTERS SAPI DE CV (GRIN) - COMPANY SNAPSHOT
TABLE 35 MYTAXI POLSKA SP. Z O.O. (HIVE) - COMPANY SNAPSHOT
TABLE 36 SKINNY LABS INC. (SPIN) - COMPANY SNAPSHOTList of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 BREAKDOWN OF PRIMARY RESEARCH BY REGION
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 6 DATA TRIANGULATION APPROACH
FIG 7 GLOBAL KICK SCOOTER SHARING MARKET SUMMARY
FIG 8 VALUE CHAIN ANALYSIS OF KICK SCOOTER SHARING MARKET
FIG 9 BARGAINING POWER OF BUYERS
FIG 10 BARGAINING POWER OF SUPPLIERS
FIG 11 INTENSITY OF RIVALRY
FIG 12 THREAT OF NEW ENTRANTS
FIG 13 THREAT OF SUBSTITUTES
FIG 14 KICK SCOOTER SHARING RIDES, BY REGION, IN MILLIONS (2017-2025)
FIG 15 BREAKDOWN OF THE RESPONDENTS, BY REGION
FIG 16 BREAKDOWN OF KICK SCOOTER SHARING SERVICE USERS, BY GROUP
FIG 17 BREAKDOWN OF KICK SCOOTER SHARING SERVICE USERS, BY GENDER
FIG 18 BREAKDOWN OF KICK SCOOTER SHARING SERVICE USERS, BY AGE
FIG 19 BREAKDOWN OF KICK SCOOTER SHARING SERVICE USERS, BY PURPOSE
FIG 20 PREFERENCE OF KICK SCOOTER SHARING USERS FOR ALTERNATIVE TRANSPORT MODE
FIG 21 BREAKDOWN OF KICK SCOOTER SHARING SERVICE USERS, BY ADDITIONAL MODE OF TRANSPORT
FIG 22 KICK SCOOTER SHARING BUSINESS MODEL CANVAS
FIG 23 GLOBAL KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
FIG 24 GLOBAL KICK SCOOTER SHARING MARKET, BY REGION, $M (2017-2025)
FIG 25 NORTH AMERICA KICK SCOOTER SHARING MARKET SNAPSHOT
FIG 26 EXPANSION OF U.S. KICK SCOOTER SHARING MARKET
FIG 27 NORTH AMERICA KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
FIG 28 NORTH AMERICA KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 29 NORTH AMERICA KICK SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 30 EUROPE KICK SCOOTER SHARING MARKET SNAPSHOT
FIG 31 EUROPE KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
FIG 32 EUROPE KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 33 EUROPE KICK SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 34 APAC KICK SCOOTER SHARING MARKET SNAPSHOT
FIG 35 APAC KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
FIG 36 APAC KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 37 APAC KICK SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 38 LAMEA KICK SCOOTER SHARING MARKET SNAPSHOT
FIG 39 LAMEA KICK SCOOTER SHARING MARKET, BY MODEL, $M (2017-2025)
FIG 40 LAMEA KICK SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 41 LAMEA KICK SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 42 GLOBAL KICK SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
Companies Mentioned
- Neutron Holdings Inc. (Lime)
- Bird Rides Inc. (Bird)
- Waybots Inc. (Skip)
- Social Bicycles Inc. (JUMP)
- VOI Technology AB
- Taxify OU (Bolt)
- emTransit B.V. (Dott)
- Beam Mobility Holdings Pte. Ltd. (Beam)
- LMTS Holding S.C.A. (Circ)
- TIER Mobility GmbH (Tier)
- BYKE Mobility GmbH (Wind)
- Bycyshare Technologies Pvt. Ltd. (Mobycy)
- Neuron Mobility Pte. Ltd.
- Grin Scooters SAPI de CV (Grin)
- mytaxi Polska sp. z o.o. (Hive)
- Skinny Labs Inc. (Spin)
Methodology
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