Across the world, the rate of industrialization and level of urbanization are increasing, which are resulting in the growing spending power. People are now able to purchase stuff that they couldn’t earlier; a classic example is personal vehicles. While the primary purpose of buying them has always been transportation, in certain places, particularly developing countries, people buy them just as a status symbol. The booming automotive sales have led to several issues, such as air pollution, as vehicular exhaust contains many harmful gases, including sulfur dioxide, nitrogen oxides (NOx), and carbon dioxide (CO2). To tackle the issue, governments and international organizations are encouraging people to shun private transport and go for public transport instead, especially for short distances.
One of the concepts in this regard, which is rapidly becoming popular, is scooter sharing, which lets commuters rent such small vehicles for short-distance traveling. From $99.8 million in 2018, the scooter sharing market is predicted to grow to $553.0 million by 2025, at a 24.4% CAGR during the forecast period (2019-2025). Shared scooters can be hired for one-way as well as round trips, of which one-way trips have been more popular. People are increasingly using such vehicles for first- and last-mile connectivity and also as part of a multimodal approach, wherein scooters are ridden to reach a bus stop or metro station.
As scooters take up less space on the roads as well as require smaller parking areas, the government of several countries are promoting these for regular commuting. With the increase in the number of vehicles on the roads, as a result of the increasing disposable income and population, urban congestion is also rising, with pedestrians barely getting space to cross roads in certain places. With more people opting for shared scooters, it is being expected that road congestion will come down and traffic flow will be a lot smoother than presently.
Another advantage of traveling by shared scooters is convenience and cost savings. These services do away with the need to own a vehicle, which is a costly affair, owing to the high vehicle purchase and gasoline/diesel prices, insurance premium, parking fee (in certain places), and the added expenditure on regular maintenance and servicing. Users only have to pay an initial registration or scooter unlocking amount and then additional charges on the basis of the journey time and distance, the charges for all of which are quite low. Further, services are generally available throughout the day, with a simple tap on the smartphone app of sharing companies.
To make access to services better, shared scooter firms are leveraging the platform as a service (PaaS) technology to develop their own mobile apps. Under the model, vendors subscribe to a software, usually available on the cloud, to carry out business and also save on operational costs. Another among the technological developments in the shared mobility domain is internet of things (IoT), wherein vehicles have their own network connection. This enables service providers handle navigation, optimize the sharing process via efficient vehicle tracking and monitoring, and analyze problems from a remote place.
Presently, Europe displays the highest usage rate of scooter sharing services, owing to the large number of regional cities which have such mobility programs. Though the concept originated in San Francisco, U.S., it has witnessed the fastest expansion in Europe, where such services are available in over 60 cities, currently. During the forecast period, the scooter sharing market growth in Asia-Pacific (APAC) is predicted to be the most rapid. The primary reason behind this would be the swift adoption of shared scooters in Taiwan and China.
Hence, as more people realize the negative effects of the growing number of vehicles, they would start hiring shared scooters, at least for shorter distances, more often.
One of the concepts in this regard, which is rapidly becoming popular, is scooter sharing, which lets commuters rent such small vehicles for short-distance traveling. From $99.8 million in 2018, the scooter sharing market is predicted to grow to $553.0 million by 2025, at a 24.4% CAGR during the forecast period (2019-2025). Shared scooters can be hired for one-way as well as round trips, of which one-way trips have been more popular. People are increasingly using such vehicles for first- and last-mile connectivity and also as part of a multimodal approach, wherein scooters are ridden to reach a bus stop or metro station.
As scooters take up less space on the roads as well as require smaller parking areas, the government of several countries are promoting these for regular commuting. With the increase in the number of vehicles on the roads, as a result of the increasing disposable income and population, urban congestion is also rising, with pedestrians barely getting space to cross roads in certain places. With more people opting for shared scooters, it is being expected that road congestion will come down and traffic flow will be a lot smoother than presently.
Another advantage of traveling by shared scooters is convenience and cost savings. These services do away with the need to own a vehicle, which is a costly affair, owing to the high vehicle purchase and gasoline/diesel prices, insurance premium, parking fee (in certain places), and the added expenditure on regular maintenance and servicing. Users only have to pay an initial registration or scooter unlocking amount and then additional charges on the basis of the journey time and distance, the charges for all of which are quite low. Further, services are generally available throughout the day, with a simple tap on the smartphone app of sharing companies.
To make access to services better, shared scooter firms are leveraging the platform as a service (PaaS) technology to develop their own mobile apps. Under the model, vendors subscribe to a software, usually available on the cloud, to carry out business and also save on operational costs. Another among the technological developments in the shared mobility domain is internet of things (IoT), wherein vehicles have their own network connection. This enables service providers handle navigation, optimize the sharing process via efficient vehicle tracking and monitoring, and analyze problems from a remote place.
Presently, Europe displays the highest usage rate of scooter sharing services, owing to the large number of regional cities which have such mobility programs. Though the concept originated in San Francisco, U.S., it has witnessed the fastest expansion in Europe, where such services are available in over 60 cities, currently. During the forecast period, the scooter sharing market growth in Asia-Pacific (APAC) is predicted to be the most rapid. The primary reason behind this would be the swift adoption of shared scooters in Taiwan and China.
Hence, as more people realize the negative effects of the growing number of vehicles, they would start hiring shared scooters, at least for shorter distances, more often.
Table of Contents
Chapter 1. Research Background1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Trip
1.3.2 Market Segmentation by Region
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition
4.1.1 By Trip
4.1.1.1 One-way
4.1.1.2 Round
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 New investments for expansion
4.3.2 Drivers
4.3.2.1 Increasing road congestion in urban areas
4.3.2.2 Significant technological advancements
4.3.2.3 Rising concern over emission of greenhouse gas
4.3.2.4 Greater convenience
4.3.2.5 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Availability of cheaper transportation services
4.3.3.2 Lack of infrastructure
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Emergence of an integrated system
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Intensity of Rivalry
4.4.4 Threat of New Entrants
4.4.5 Threat of Substitutes
4.5 Rides by Region
Chapter 5. User Analysis of Scooter Sharing Services
5.1 By User Group
5.2 By Age
5.3 By Driving Distance
Chapter 6. Business Model
6.1 Infrastructure
6.2 Offerings
6.3 Customers
6.4 Finance
Chapter 7. Global Market Size and Forecast
7.1 By Trip
7.2 By Region
Chapter 8. North America Market Size and Forecast
8.1 By Trip
8.2 By Country
8.3 Market Share Analysis of Major Players in North America
Chapter 9. Europe Market Size and Forecast
9.1 By Trip
9.2 By Country
9.3 Market Share Analysis of Major Players in Europe
Chapter 10. APAC Market Size and Forecast
10.1 By Trip
10.2 By Country
10.3 Market Share Analysis of Major Players in APAC
Chapter 11. LAMEA Market Size and Forecast
11.1 By Trip
11.2 By Country
Chapter 12. Competitive Landscape
12.1 List of Key Players and Their Offerings
12.2 Market Share Analysis of Key Players
12.3 Competitive Benchmarking of Key Players
12.4 Global Strategic Developments of Key Players
12.4.1 Service Launches
12.4.2 Partnerships
12.4.3 Investments
12.4.4 Other Developments
Chapter 13. Company Profiles
13.1 Electric Mobility Concepts GmbH (emmy)
13.2 Cooltra Motosharing S.L.U. (eCooltra)
13.3 Cityscoot SAS
13.4 Felyx Sharing B.V.
13.5 COUP Mobility GmbH (COUP)
13.6 Sharing Muving S.L.U. (Muving)
13.7 YUGO Urban Mobility SL (YEGO)
13.8 MiMoto Smart Mobility Srl
13.9 Econduce SAPI de CV
13.10 Scoot Rides Inc. (Scoot)
13.11 Vogo Automotive Pvt. Ltd. (Vogo)
13.12 Wicked Ride Adventure Services Pvt. Ltd. (Bounce)
13.13 Green Electricity Sp. z o.o. (blinkee.city)
13.14 Weimo Technology Co. Ltd. (WeMo)
Chapter 14. Appendix
14.1 Abbreviations
14.2 Sources and References
14.3 Related ReportsList of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 GLOBAL SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
TABLE 5 GLOBAL SCOOTER SHARING MARKET, BY REGION, $M (2017-2025)
TABLE 6 NORTH AMERICA SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
TABLE 7 NORTH AMERICA SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 8 EUROPE SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
TABLE 9 EUROPE SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 10 APAC SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
TABLE 11 APAC SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 12 LAMEA SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
TABLE 13 LAMEA SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
TABLE 14 LIST OF KEY PLAYERS AND THEIR OFFERINGS
TABLE 15 COMPETITIVE BENCHMARKING OF KEY PLAYERS
TABLE 16 SERVICE LAUNCHES BY MAJOR PLAYERS
TABLE 17 PARTNERSHIPS BY MAJOR PLAYERS
TABLE 18 INVESTMENTS RECEIVED BY MAJOR PLAYERS
TABLE 19 OTHER DEVELOPMENTS BY MAJOR PLAYERS
TABLE 20 ELECTRIC MOBILITY CONCEPTS GMBH (EMMY) - COMPANY SNAPSHOT
TABLE 21 COOLTRA MOTOSHARING S.L.U. (ECOOLTRA) - COMPANY SNAPSHOT
TABLE 22 CITYSCOOT SAS - COMPANY SNAPSHOT
TABLE 23 FELYX SHARING B.V. - COMPANY SNAPSHOT
TABLE 24 COUP MOBILITY GMBH (COUP) - COMPANY SNAPSHOT
TABLE 25 SHARING MUVING S.L.U. (MUVING) - COMPANY SNAPSHOT
TABLE 26 YUGO URBAN MOBILITY SL (YEGO) - COMPANY SNAPSHOT
TABLE 27 MIMOTO SMART MOBILITY SRL - COMPANY SNAPSHOT
TABLE 28 ECONDUCE SAPI DE CV - COMPANY SNAPSHOT
TABLE 29 SCOOT RIDES INC. (SCOOT) - COMPANY SNAPSHOT
TABLE 30 VOGO AUTOMOTIVE PVT. LTD. (VOGO) - COMPANY SNAPSHOT
TABLE 31 WICKED RIDE ADVENTURE SERVICES PVT. LTD. (BOUNCE) - COMPANY SNAPSHOT
TABLE 32 GREEN ELECTRICITY SP. Z O.O. (BLINKEE.CITY) - COMPANY SNAPSHOT
TABLE 33 WEIMO TECHNOLOGY CO. LTD. - COMPANY SNAPSHOTList of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 BREAKDOWN OF PRIMARY RESEARCH BY REGION
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 6 DATA TRIANGULATION APPROACH
FIG 7 GLOBAL SCOOTER SHARING MARKET SUMMARY
FIG 8 VALUE CHAIN ANALYSIS OF SCOOTER SHARING MARKET
FIG 9 BARGAINING POWER OF BUYERS
FIG 10 BARGAINING POWER OF SUPPLIERS
FIG 11 INTENSITY OF RIVALRY
FIG 12 THREAT OF NEW ENTRANTS
FIG 13 THREAT OF SUBSTITUTES
FIG 14 SCOOTER SHARING RIDES, BY REGION, IN MILLIONS (2017-2025)
FIG 15 BREAKDOWN OF THE RESPONDENTS, BY REGION
FIG 16 BREAKDOWN OF SCOOTER SHARING SERVICE USERS, BY GROUP
FIG 17 BREAKDOWN OF SCOOTER SHARING SERVICE USERS, BY AGE
FIG 18 BREAKDOWN OF SCOOTER SHARING SERVICE USERS, BY DRIVING DISTANCE
FIG 19 SCOOTER SHARING BUSINESS MODEL CANVAS
FIG 20 GLOBAL SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
FIG 21 GLOBAL SCOOTER SHARING MARKET, BY REGION, $M (2017-2025)
FIG 22 NORTH AMERICA SCOOTER SHARING MARKET SNAPSHOT
FIG 23 NORTH AMERICA SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
FIG 24 NORTH AMERICA SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 25 NORTH AMERICA SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 26 EUROPE SCOOTER SHARING MARKET SNAPSHOT
FIG 27 EUROPE SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
FIG 28 EUROPE SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 29 EUROPE SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 30 APAC SCOOTER SHARING MARKET SNAPSHOT
FIG 31 APAC SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
FIG 32 APAC SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 33 APAC SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
FIG 34 LAMEA SCOOTER SHARING MARKET SNAPSHOT
FIG 35 LAMEA SCOOTER SHARING MARKET, BY TRIP, $M (2017-2025)
FIG 36 LAMEA SCOOTER SHARING MARKET, BY COUNTRY, $M (2017-2025)
FIG 37 GLOBAL SCOOTER SHARING MARKET SHARE OF KEY PLAYERS (2018)
Companies Mentioned
- Electric Mobility Concepts GmbH (emmy)
- Cooltra Motosharing S.L.U. (eCooltra)
- Cityscoot SAS
- Felyx Sharing B.V.
- COUP Mobility GmbH (COUP)
- Sharing Muving S.L.U. (Muving)
- YUGO Urban Mobility SL (YEGO)
- MiMoto Smart Mobility Srl
- Econduce SAPI de CV
- Scoot Rides Inc. (Scoot)
- Vogo Automotive Pvt. Ltd. (Vogo)
- Wicked Ride Adventure Services Pvt. Ltd. (Bounce)
- Green Electricity Sp. z o.o. (blinkee.city)
- Weimo Technology Co. Ltd. (WeMo)
Methodology
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